Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Рейтинг: Цена: 25290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Автор: Fernie Название: Principles of Retailing ISBN: 1138791946 ISBN-13(EAN): 9781138791947 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Автор: Weindel Название: Retail Brand Equity and Loyalty ISBN: 365815036X ISBN-13(EAN): 9783658150365 Издательство: Springer Рейтинг: Цена: 60940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Автор: U. C. Mathur Название: Retail Management: Text and Cases ISBN: 9380578660 ISBN-13(EAN): 9789380578668 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 36960.00 T Наличие на складе: Невозможна поставка. Описание: A major dilemma for retail entrepreneurs is the formula for continued success. This book examines how to be successful in the retail business. Retail management is similar to the management of a luxury liner in that calls for round the clock operations. The determinants of retail success are thoroughly covered in this book.
Автор: Kesho Prasad Название: Strategic Management: Text and Cases ISBN: 8120351282 ISBN-13(EAN): 9788120351288 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26790.00 T Наличие на складе: Невозможна поставка. Описание: Now in its second edition, and divided into four parts, this text is focused on providing readers with broad perspectives on the formulation of strategy, its processes, implementation and evaluation of effectiveness. The book highlights the idea that a strategy is good if it passes the test of feasibility, acceptability and suitability.
Автор: R. Satya Raju, A. Parthasarathy Название: Management: Text and Cases ISBN: 938802804X ISBN-13(EAN): 9789388028042 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24950.00 T Наличие на складе: Невозможна поставка. Описание: Primarily designed for undergraduate and postgraduate students of management and commerce, this comprehensive text, now in its third edition, provides clear insight into the principles and practices of management with practical approach.
Автор: Feza Tabassum Azmi Название: Strategic Human Resource Management: Volume 1: Text and Cases ISBN: 1108482317 ISBN-13(EAN): 9781108482318 Издательство: Cambridge Academ Рейтинг: Цена: 82370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides students in human resource management courses and practising managers with a comprehensive view of essential concepts and techniques in a highly readable and understandable form. It focuses on practical applications, examples and cases that managers can utilise in gaining insights into the subject.
Автор: Hill Charles Название: Strategic Management: Theory & Cases ISBN: 1305502272 ISBN-13(EAN): 9781305502277 Издательство: Cengage Learning Рейтинг: Цена: 85530.00 T Наличие на складе: Нет в наличии. Описание: This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
Автор: Chitale, A.k. Gupta, Ravi Название: Product policy and brand management ISBN: 9389347505 ISBN-13(EAN): 9789389347500 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28650.00 T Наличие на складе: Невозможна поставка. Описание: Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.
Автор: Jacob C. Miller Название: Retail Ruins: The Ghosts of Post-Industrial Spectacle ISBN: 1529225531 ISBN-13(EAN): 9781529225532 Издательство: Marston Book Services Рейтинг: Цена: 63350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the context of widespread precarity and ongoing crises, it is no surprise ruins have captured much attention in recent years. This book is about a new kind of space, one that is deeply troubling for consumer society: the retail ruin. Jacob C. Miller bridges human geography, archaeology and critical urban studies to offer a starting point for conceptualizing retail ruins. Drawing on fieldnotes and photographs, Miller crafts a hauntological approach informed by the theories of Walter Benjamin and Jacques Derrida to more recent thinking on assemblage, spectacle and the politics of urban space.
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Автор: Wang, Shuguang , Du, Paul Название: Retail Geography ISBN: 081535858X ISBN-13(EAN): 9780815358589 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels.
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