Product policy and brand management, Chitale, A.k. Gupta, Ravi

Автор: Allen Frederick
Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
ISBN: 1504019857 ISBN-13(EAN): 9781504019859
Издательство: Неизвестно
Цена: 22980.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.

Автор: Peter Lindgren
Название: Network Based High Speed Product Development
ISBN: 8793519273 ISBN-13(EAN): 9788793519275
Издательство: Taylor&Francis
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Цена: 47870.00 T
Наличие на складе: Есть
Описание: The evolution of market demands and focus on competencies of businesses can be characterized as a development from a focus on efficiency, to a focus on quality and flexibility, to a focus on speed and innovation. For this reason it is important to research and discuss product development and understand high speed product development of individualized products in fragile market segments.

Автор: Teece, David J. (University of California at Berke
Название: Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions
ISBN: 0198295421 ISBN-13(EAN): 9780198295426
Издательство: Oxford Academ
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Цена: 41170.00 T
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Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.

Автор: Paul Rissen
Название: Experiment-Driven Product Development
ISBN: 1484255275 ISBN-13(EAN): 9781484255278
Издательство: Springer
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Цена: 41920.00 T
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Описание: Intermediate user level

Автор: Daniel Slone
Название: Product and Brand Management
ISBN: 1773613022 ISBN-13(EAN): 9781773613024
Издательство: Mare Nostrum (Eurospan)
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Цена: 150610.00 T
Наличие на складе: Невозможна поставка.
Описание: Explores the concepts of product and brand management and their applications in real life and the impact they have in our day-to-day living. Each chapter presents a wealth of knowledge regarding the various definitions and sub-divisions of product and brand management, their importance, and how they are used in the business world.

Автор: Kaswengi Joseph, Ingarao Aurore
Название: Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021
ISBN: 3030958086 ISBN-13(EAN): 9783030958084
Издательство: Springer
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Цена: 158380.00 T
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Описание: The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

Автор: Rob Meyerson
Название: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
ISBN: 1637421559 ISBN-13(EAN): 9781637421550
Издательство: Mare Nostrum (Eurospan)
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Цена: 21730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: You don't have a brand—whether it's for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Автор: Perruchet Marie
Название: One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business or Yourself
ISBN: 0071837590 ISBN-13(EAN): 9780071837590
Издательство: McGraw-Hill
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Цена: 34310.00 T
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Описание: You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In this book, the author will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.

Автор: Mahajan Vijay
Название: New-Product Diffusion Models
ISBN: 1441949631 ISBN-13(EAN): 9781441949639
Издательство: Springer
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Цена: 194730.00 T
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Описание: Preface. Introduction. Part I: Overview. 1. New Product Diffusion Models: From Theory to Practice; V. Mahajan, et al. Part II: Strategic, Global and Digital Environment for Diffusion Analysis. 2. Firm Strategy and Speed of Diffusion; S. Kuester, et al. 3. Multi-Market and Global Diffusion; M. Dekimpe, et al. 4. Innovation Adoption and Diffusion in the Digital Environment: Some Research Opportunities; A. Rangaswamy, S. Gupta. Part III: Diffusion Models. 5. Modeling the Marketing Mix Influence in New Product Diffusion; F. Bass, et al. 6. Diffusion Models with Replacement and Multiple Purchases; B. Ratchford, et al. 7. Growth Models for Multi-Product Interactions: Current Status and New Directions; B. Bayus, et al. 8. Dynamic Models Incorporating Competition; R. Chatterjee, et al. 9. Disaggregate Level Diffusion Models; J. Roberts, J. Lattin. 10. Operations Planning in the Presence of Innovation Diffusion Dynamics; M.A. Cohen, et al. Part IV: Estimation. 11. Estimation Techniques for Macro Diffusion Models; W.P. Putsis, V. Srinivasan. Part V: Applications and Software. 12. Diffusion Models: Managerial Applications and Software; G.L. Lilien, et al. List of Contributors. About The Editors. References. Index.

Автор: Midgley David F.
Название: Innovation and New Product Marketing (Rle Marketing)
ISBN: 1138972762 ISBN-13(EAN): 9781138972766
Издательство: Taylor&Francis
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Цена: 48990.00 T
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Описание: This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

Автор: Kul Bhushan C. Saxena and Swanand J. Deodhar
Название: Business Model Innovation in Software Product Industry
ISBN: 8132236505 ISBN-13(EAN): 9788132236504
Издательство: Springer
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Цена: 55890.00 T
Наличие на складе: Поставка под заказ.
Описание: This book examines the current massive changes in the software product industry on the basis of business model changes affecting six software products, and proposes a generic framework for business model innovation. Due to the combined effects of globalization, new market expectations and IT consumerization, the software industry has been experiencing a period of fundamental and rapid change. Achieving agility and the ability to innovate has now become vital, thus forcing organizations to create immense potential for innovating their business models. Proprietary and open source software (OSS) licensing represent the two extreme ends of the spectrum that could be used to build the business model of a software product. Given the changed face of the software product industry, successful software product vendors are innovating their business models by adopting a variety of combinations of these unilateral and new business models. However, these innovations also pose a number of challenges. The book examines these challenges in the context of several software product case studies in which companies successfully (or in some cases, less successfully) met these challenges and changed their business models.Focusing on the major issues related to business models in the software product industry, the book is targeted for a variety of readers: software entrepreneurs/start-ups, software product industry professionals, academics and students. Though the industry and technologies are changing rapidly, the issues addressed here are fundamental and will remain important ones for the foreseeable future.