Digital Marketing: The Complete Dropshipping, Amazon FBA, Affiliate Marketing and Email Marketing Guide for Beginners - Get a 360° Online, Branding Michael

Автор: Rowles Daniel
Название: Digital Branding
ISBN: 0749469951 ISBN-13(EAN): 9780749469955
Издательство: Kogan Page
Рейтинг:
Цена: 18470.00 T
Наличие на складе: Есть
Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Автор: Heller Steven, Anderson Gail
Название: The Logo Design Idea Book: (Logo Beginners Guide, LOGO Design Basics, Visual Branding Book)
ISBN: 1786274124 ISBN-13(EAN): 9781786274120
Издательство: Laurence King
Рейтинг:
Цена: 15170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.

This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.

Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.

Perfect for students, beginners or anyone curious about logo design

Chapters include:
Give personality to letters
Develop a memorable monogram
Make a symbol carry the weight
Transform from one identity to another
Make a mnemonic
Illustrate with wit and humor
Include secret signs

Get more design inspiration from other Idea Books:
The Graphic Design Idea Book
The Illustration Idea Book
The Typography Idea Book

Автор: Publications Sandu
Название: Win Out: Sports Graphic Design and Branding
ISBN: 3943330222 ISBN-13(EAN): 9783943330229
Издательство: Неизвестно
Рейтинг:
Цена: 41380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Whether for globally recognized sporting spectacles like the Olympics or the World Cup, or for lesser-known brands and local tournaments, visual language is critical for promoters and organizers to establish an identity, create fan bases, and generate positive influence. WIN OUT: Sports Graphic Design and Branding hand-picks from around the globe more than eighty inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal, and includes teams, gyms, facilities, and tournaments in a variety of sports. Interviews with select designers and collectors reveal the inspirations and processes in this field and demonstrate how all the things we love about sports--athleticism, excellence, sportsmanship, togetherness, cultural identity--manifest in visual design.

Автор: Benbunan Jacob, Schreier Gabor, Knapp Benjamin
Название: Disruptive Branding: How to Win in Times of Change
ISBN: 0749498099 ISBN-13(EAN): 9780749498092
Издательство: Неизвестно
Рейтинг:
Цена: 174570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.

Название: Developing insights on branding in the b2b context
ISBN: 178756276X ISBN-13(EAN): 9781787562769
Издательство: Emerald
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Цена: 104340.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

Автор: Benbunan Jacob, Schreier Gabor, Knapp Ben
Название: Disruptive Branding: How to Win in Times of Change
ISBN: 0749484063 ISBN-13(EAN): 9780749484064
Издательство: Неизвестно
Рейтинг:
Цена: 33780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.

Название: Visual Appetizer: Branding and Interior Design of Restaurants, Cafйs and Bakeries
ISBN: 9887928461 ISBN-13(EAN): 9789887928461
Издательство: NBN International
Рейтинг:
Цена: 21070.00 T
Наличие на складе: Нет в наличии.
Описание: Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book showcases restaurants, cafes, coffee houses, bakeries and dessert shops around the world, including their visual identity, interior, tableware, uniform, etc.

Автор: Van Praet Douglas
Название: Unconscious Branding
ISBN: 1137278927 ISBN-13(EAN): 9781137278920
Издательство: Macmillan USA/Holtzbrink(MPS)
Рейтинг:
Цена: 11640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies.

We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change.

These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?"; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Автор: Chen Joshua C., Hartwell Margaret
Название: Archetypes in Branding: A Toolkit for Creatives and Strategists
ISBN: 1440308187 ISBN-13(EAN): 9781440308185
Издательство: David & Charles
Цена: 34640.00 T
Наличие на складе: Поставка под заказ.
Описание:

"Archetypes in Branding: A Toolkit for Creatives and Strategists" offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

• Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
• Forge relationships with the myriad stakeholders that affect your business.
• Empower your team to access their creativity and innovate with integrity.

Автор: Sterling Cynthia
Название: Branding: Distilled
ISBN: 0991043677 ISBN-13(EAN): 9780991043675
Издательство: Неизвестно
Рейтинг:
Цена: 25750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Wang Shaoqiang
Название: Fiesta: The Branding and Identity for Festivals
ISBN: 8416851360 ISBN-13(EAN): 9788416851362
Издательство: Неизвестно
Рейтинг:
Цена: 47120.00 T
Наличие на складе: Есть
Описание: Fiesta: The Branding and Identity for Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world.

Автор: SendPoints
Название: Bon Appetit: Complete Branding for Restaurants, Cafes and Bakeries
ISBN: 988147034X ISBN-13(EAN): 9789881470348
Издательство: Неизвестно
Рейтинг:
Цена: 45930.00 T
Наличие на складе: Невозможна поставка.
Описание: Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning room. This book features a selection of beautiful and comprehensive branding case studies for restaurants, caf s, bakeries and dessert shops, including visual identity design and interior decoration. Includes the restaurant locations to allow readers to experience the design and food in person.