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Автор: Heller Steven, Anderson Gail Название: The Logo Design Idea Book: (Logo Beginners Guide, LOGO Design Basics, Visual Branding Book) ISBN: 1786274124 ISBN-13(EAN): 9781786274120 Издательство: Laurence King Рейтинг: Цена: 15170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Автор: Publications Sandu Название: Win Out: Sports Graphic Design and Branding ISBN: 3943330222 ISBN-13(EAN): 9783943330229 Издательство: Неизвестно Рейтинг: Цена: 41380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Whether for globally recognized sporting spectacles like the Olympics or the World Cup, or for lesser-known brands and local tournaments, visual language is critical for promoters and organizers to establish an identity, create fan bases, and generate positive influence. WIN OUT: Sports Graphic Design and Branding hand-picks from around the globe more than eighty inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal, and includes teams, gyms, facilities, and tournaments in a variety of sports. Interviews with select designers and collectors reveal the inspirations and processes in this field and demonstrate how all the things we love about sports--athleticism, excellence, sportsmanship, togetherness, cultural identity--manifest in visual design.
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 18470.00 T Наличие на складе: Есть Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Benbunan Jacob, Schreier Gabor, Knapp Benjamin Название: Disruptive Branding: How to Win in Times of Change ISBN: 0749498099 ISBN-13(EAN): 9780749498092 Издательство: Неизвестно Рейтинг: Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
"Reading Gundi's book gives you the 'Kick in the Pants' motivation of a Tony Robbins event." - Frank Kelso, Author
YOU = INFLUENCER - Have a passion project you want to share with world? - Something amazing you always wanted to do, but don't know how to reach an audience? Then let this little book walk you through SassyZenGirl's proven 7-STEP FORMULA to go from ZERO (followers) to INFLUENCER STATUS in just a few months
"Gundi is a phenomenal marketer and writer " - Dave Chesson of Kindlepreneur
Sound crazy?
Well, it isn't actually IF you know how to leverage the many (mostly free) resources available to anyone using the internet today
It's not about pumping thousands of dollars into ads or wearing yourself out on social media without getting much traction.
There are a number of simple strategies that can have a tremendous effect on growing your online presence and visibility that make even a 6-month time frame perfectly doable.
"Influencer" does not mean becoming world famous and making millions overnight. That would indeed be unlikely and fall under a classic get-rich-quick scheme, which this book is not
Quite the opposite The strategies and hacks described in INFLUENCER FAST TRACK show you - in 7 simple steps - how to leverage the formidable marketing power of the internet, as well as major platforms, institutions, peers and influencers to grow quickly - whilecreating win-wins for everyone involved
No longer do you need to fight or worry about "competitors," but rather see others as opportunities tocollaborate, leveraging each other's audiences and helping everyone grow.
In the same vein, treat your customers and followers with respect and care.
"The best Marketing Method ever: CARE " - Gary Vaynerchuk
Enjoy helping and providing awesome value. Find out how you can really help people, what they actually need. Build relationships and a brand that people love to identify with, instead of being salesy, sleazy and annoying.
The "Goosebump" Factor THAT is what this book will teach you. Growing a brand and following that makes a difference in the world, helps people - and - makes you good money, too, while growing your business - Something you can be proud of and can't wait to get up to in the morning (aka STEP 1 "The Goosebump Factor").
SassyZenGirl herself, aka 10-time #1 Bestselling Author and Entrepreneur Gundi Gabrielle, will show you in typical SassyFUN fashion how to get from A to Z:
The Goosebump Factor
The Mucho Bling Asset
The Chill Factor
How to (non) pitch your Stuff
Subscribers on Autopilot
Income on Autopilot
Branding Bonanza
Passive Income Bonanza
and the following goodies:
get yourself booked as a TV Guest Presenter, Keynote or TEDx Speaker
get featured in major publications and podcasts
attract your absolute Dream Clients on Autopilot
if you are ready to share something AWEsome with the world...
SCROLL UP and hit that BUY BUTTON and we'll see you on the inside..: )
Название: Developing insights on branding in the b2b context ISBN: 178756276X ISBN-13(EAN): 9781787562769 Издательство: Emerald Рейтинг: Цена: 104340.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Автор: Benbunan Jacob, Schreier Gabor, Knapp Ben Название: Disruptive Branding: How to Win in Times of Change ISBN: 0749484063 ISBN-13(EAN): 9780749484064 Издательство: Неизвестно Рейтинг: Цена: 33780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
Автор: Sterling Cynthia Название: Branding: Distilled ISBN: 0991043677 ISBN-13(EAN): 9780991043675 Издательство: Неизвестно Рейтинг: Цена: 25750.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Wang Shaoqiang Название: Fiesta: The Branding and Identity for Festivals ISBN: 8416851360 ISBN-13(EAN): 9788416851362 Издательство: Неизвестно Рейтинг: Цена: 55130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fiesta: The Branding and Identity for Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world.
Автор: SendPoints Название: Bon Appetit: Complete Branding for Restaurants, Cafes and Bakeries ISBN: 988147034X ISBN-13(EAN): 9789881470348 Издательство: Неизвестно Рейтинг: Цена: 45930.00 T Наличие на складе: Невозможна поставка. Описание: Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning room. This book features a selection of beautiful and comprehensive branding case studies for restaurants, caf s, bakeries and dessert shops, including visual identity design and interior decoration. Includes the restaurant locations to allow readers to experience the design and food in person.
Автор: Chen Joshua C., Hartwell Margaret Название: Archetypes in Branding: A Toolkit for Creatives and Strategists ISBN: 1440308187 ISBN-13(EAN): 9781440308185 Издательство: David & Charles Цена: 34640.00 T Наличие на складе: Поставка под заказ. Описание:
"Archetypes in Branding: A Toolkit for Creatives and Strategists" offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
Forge relationships with the myriad stakeholders that affect your business.
Empower your team to access their creativity and innovate with integrity.
Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Название: Book of Branding ISBN: 0993540031 ISBN-13(EAN): 9780993540035 Издательство: Неизвестно Рейтинг: Цена: 25070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode the complicated world of brand identity. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
