Routledge companion to consumer behavior, 

Название: Routledge companion to consumer behavior analysis
ISBN: 1032242469 ISBN-13(EAN): 9781032242460
Издательство: Taylor&Francis
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Цена: 54090.00 T
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Описание: Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

Автор: Maison Dominika
Название: Qualitative Marketing Research
ISBN: 1138607762 ISBN-13(EAN): 9781138607767
Издательство: Taylor&Francis
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Цена: 38780.00 T
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Описание: Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

Автор: Stephens, Debra L. (university Of Portland, Usa)
Название: Essentials of consumer behavior
ISBN: 0367426862 ISBN-13(EAN): 9780367426866
Издательство: Taylor&Francis
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Цена: 51030.00 T
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Описание: This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.

Название: Customer Engagement
ISBN: 1138847380 ISBN-13(EAN): 9781138847385
Издательство: Taylor&Francis
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Цена: 158230.00 T
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Описание: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Название: Consumer vulnerability
ISBN: 0415858585 ISBN-13(EAN): 9780415858588
Издательство: Taylor&Francis
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Цена: 153120.00 T
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Описание: Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.

Автор: Foxall, Gordon||
Название: Context and Cognition in Consumer Research
ISBN: 1138778206 ISBN-13(EAN): 9781138778207
Издательство: Taylor&Francis
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Цена: 40820.00 T
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Описание: This work pays particular attention to the roles of perception and emotion in accounting for consumers` actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

Название: Consumer behavior in tourism and hospitality research
ISBN: 178714691X ISBN-13(EAN): 9781787146914
Издательство: Turpin
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Цена: 102250.00 T
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Описание: The chapters in this volume provide tools and evidence useful for deep understanding of tourists` buying, consumption, and being through examinations of consumers` self-descriptions of personal markers of their trip configurations.

Автор: Mehmet Huseyin Bilgin; Hakan Danis; Ender Demir; U
Название: Consumer Behavior, Organizational Strategy and Financial Economics
ISBN: 3030094537 ISBN-13(EAN): 9783030094539
Издательство: Springer
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Цена: 135090.00 T
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Описание: This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.

Название: Legends in consumer behavior: c whan park
ISBN: 9352808231 ISBN-13(EAN): 9789352808236
Издательство: Sage Publications
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Цена: 739200.00 T
Наличие на складе: Невозможна поставка.
Описание: The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set, consisting of five volumes, is a tribute to C. Whan Park. Professor Park is a Robert E. Brooker Professor of Marketing at the University of Southern California. Prior to joining the USC Marshall School of Business, Los Angeles, California, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh (1979–1997). He is one of the most innovative thought leaders who has pioneered many important areas in consumer behavior. His innovative publications include seminal papers in dyadic decision-making, “Joint Decisions in Home Purchasing: A Muddling-Through Process;” brand management, “Strategic Brand Concept-Image Management,” and brand attachment, “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.” He has also published highly influential articles in the areas of brand familiarity, subjective and objective knowledge, cognitive and affective involvement, constructive decision-making, cost-efficient brand growth strategies, and brand naming strategies. Apart from this, Professor Park has coauthored Marketing Management (1987) with Dr Gerald Zaltman, and Handbook of Brand Relationships (2009) with Deborah J. MacInnis and Joseph Priester. His most recent book, Brand Admiration: Building a Business People Love, coauthored with Dr Deborah J. MacInnis and Dr Andreas Eisingerich, was published in October 2016. Professor Park was the recipient of the 1987 Alpha Kappa Psi Award and has been a Fellow of Society of Consumer Psychology (2012) and a Fellow of Association for Consumer Research (ACR, 2015). He was the Editor of the Journal of Consumer Psychology (2008–2012) and is currently the Director of the Global Branding Center at the Marshall School of Business (2008–present). The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, Atlanta, Georgia. He is a past president of the ACR, as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). He is also a Fellow of the APA and the ACR. Professor Sheth co-authored Theory of Buyer Behavior (with J.A. Howard), a classic in consumer behavior published in 1969. Volumes in this set: Volume 1: The Role of Familiarity and Knowledge in Consumer Behavior Editor: Mita Sujan Volume 2: Involvement and Reference Group Influence Editor: Joseph R Priester   Volume 3:Decision-making and Choice Decisions Editor: Richard J Lutz Volume 4:Brand Strategy Editor: Vanessa Patrick Volume 5:Causes of Brand Attachment and Its Effect on Consumers’ Information Processing Evaluations and Behaviors Editor: Debbie MacInnis

Автор: Shimizu Akira
Название: New Consumer Behavior Theories from Japan
ISBN: 9811611262 ISBN-13(EAN): 9789811611261
Издательство: Springer
Цена: 139750.00 T
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Описание: This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers.

Автор: Efosa Carroll Idemudia
Название: Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making
ISBN: 1799833518 ISBN-13(EAN): 9781799833512
Издательство: Mare Nostrum (Eurospan)
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Цена: 264270.00 T
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Описание: To date, a plethora of companies and organizations are investing vast amounts of money on the latest technologies. Information technology can be used to improve market share, profits, sales, competitive advantage, and customer/employee satisfaction. Unfortunately, the individuals meant to use these technologies are not well equipped on how to effectively and efficiently use these tools for competitive advantage and decision making.

The Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making is a collection of innovative research relevant to the methodologies, theoretical frameworks, and latest empirical research findings in information technology applications, strategic competitive advantage, and decision making. While highlighting topics including agility, knowledge management, and business intelligence, this book is ideally designed for information technology professionals, academics, researchers, managers, executives, and government officials interested in using information technology for strategic competitive advantage and better decision making.

Автор: Andreas Herrmann, Emanuel de Bellis, Martin Einhorn, Michael Loffler, Pia Burghartz
Название: The Machine Age of Customer Insight
ISBN: 1839096977 ISBN-13(EAN): 9781839096976
Издательство: Emerald
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Цена: 43350.00 T
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Описание: The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.