Routledge companion to consumer behavior analysis,
Автор: Denhardt Robert B., Denhardt Janet V., Aristigueta Название: Managing Human Behavior in Public and Nonprofit Organizations ISBN: 1506382665 ISBN-13(EAN): 9781506382661 Издательство: Sage Publications Рейтинг: Цена: 140450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Managing Human Behavior in Public and Nonprofit Organizations, Fifth Edition is an established core text designed to help you develop your leadership and management skills. Bestselling authors Denhardt, Denhardt, Aristigueta, and Rawlings cover important topics such as stress, decision-making, motivation, leadership, teams, communication, and change. Cases, self-assessment exercises, and numerous examples provide you with the opportunity to apply concepts and theories discussed in the chapter. Focusing exclusively on organizational behavior in both public and nonprofit organizations, this text is a must-read for students in public administration programs.
New to the Fifth Edition:
Increased attention to issues related to nonprofit organizations helps you develop a better understanding of the differences and similarities in public and nonprofit organizations, as well as the way they interact with one another and with the private sector.
Broadened coverage of issues related to ethics and diversity offers you a broader perspective on important issues to consider, such as the examination of implicit and explicit bias, generational differences, and power and privilege.
Additional discussions of collaboration, inclusion, and participation, both within the organization and with external constituencies, show you the value rationale for engagement and its practical effects.
Revised and updated information on emerging technology illustrates to you how an increasingly digital, connected, and networked environment affects our ability to manage public and nonprofit organizations.
New cases, examples, self-assessments, and exercises cover recent developments in research and practice to offer relevant ways for you to practice and improve your management skills.
Автор: Sunstein Cass R. Название: Conformity: The Power of Social Influences ISBN: 1479810177 ISBN-13(EAN): 9781479810178 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12540.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division-separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R.
Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity-what it is and how it works-as well as the countervailing force of dissent. An understanding of conformity sheds new light on many issues confronting us today: the role of social media, the rise of fake news, the growth of authoritarianism, the success of Donald Trump, the functions of free speech, debates over immigration and the Supreme Court, and much more. Lacking information of our own and seeking the good opinion of others, we often follow the crowd, but Sunstein shows that when individuals suppress their own instincts about what is true and what is right, it can lead to significant social harm.
While dissenters tend to be seen as selfish individualists, dissent is actually an important means of correcting the natural human tendency toward conformity and has enormous social benefits in reducing extremism, encouraging critical thinking, and protecting freedom itself. Sunstein concludes that while much of the time it is in the individual's interest to follow the crowd, it is in the social interest for individuals to say and do what they think is best. A well-functioning democracy depends on it.
Название: Routledge companion to organizational change ISBN: 1138386057 ISBN-13(EAN): 9781138386051 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Routledge Companion to Organizational Change offers a comprehensive and authoritative overview of organizational change, adding fresh and challenging insights to the mainstream themes of this discipline.
Автор: Hawkins Delbert I Название: Consumer Behavior: Building Market Strategy ISBN: 0071315128 ISBN-13(EAN): 9780071315128 Издательство: McGraw-Hill Рейтинг: Цена: 43240.00 T Наличие на складе: Поставка под заказ. Описание: Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.
Автор: Silver Название: The Essentials of Marketing Research ISBN: 041589929X ISBN-13(EAN): 9780415899291 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
Автор: Norman Alfred L. Название: Consumer Optimization Problem Solving ISBN: 9814635286 ISBN-13(EAN): 9789814635288 Издательство: World Scientific Publishing Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What algorithms are tractable depends on the speed of the processor. Given the speed of digital computers, polynomial algorithms are considered tractable.
Автор: Kimmel Allan J Название: People and Products ISBN: 1138812250 ISBN-13(EAN): 9781138812253 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:
the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;
design and form and how they facilitate product usage;
technological developments and the ways they have changed how consumers interact with products;
product disposal and sustainability;
emerging and future trends in consumer behavior and product development and design.
This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.
Автор: Ng, Sharon; Lee, Angela Y. Название: Handbook of Culture and Consumer Behavior ISBN: 0199388520 ISBN-13(EAN): 9780199388523 Издательство: Oxford Academ Рейтинг: Цена: 71810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
Автор: Charan Ashok Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods ISBN: 9814641367 ISBN-13(EAN): 9789814641364 Издательство: World Scientific Publishing Рейтинг: Цена: 136230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Автор: Kimmel Allan J. Название: People and Products ISBN: 1138812242 ISBN-13(EAN): 9781138812246 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:
the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;
design and form and how they facilitate product usage;
technological developments and the ways they have changed how consumers interact with products;
product disposal and sustainability;
emerging and future trends in consumer behavior and product development and design.
This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.
Автор: Finlay Название: Credit Scoring, Response Modeling, and Insurance Rating ISBN: 0230347762 ISBN-13(EAN): 9780230347762 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
Автор: Hantula, Donald A. Название: Consumer Behavior Analysis ISBN: 0415519209 ISBN-13(EAN): 9780415519205 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Нет в наличии.
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