Public relations ethics, Morris, Trevor Goldsworthy, Simon
Автор: Mark W. McClennan Название: Ethical Voices: Practicing Public Relations with Integrity ISBN: 1637424183 ISBN-13(EAN): 9781637424186 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies.From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.
Автор: Parsons Patricia Название: Ethics in Public Relations ISBN: 0749477261 ISBN-13(EAN): 9780749477264 Издательство: Неизвестно Рейтинг: Цена: 62520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.
Автор: Fitzpatrick K & Bronstein Название: Ethics in Public Relations ISBN: 1412917980 ISBN-13(EAN): 9781412917988 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.
Автор: Sidibe, Myriam Название: Brands on a Mission ISBN: 0367495147 ISBN-13(EAN): 9780367495145 Издательство: Taylor&Francis Рейтинг: Цена: 35720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Situating it at the intersection of vernacular media production and the infrastructural-political reordering of provincial north India, the book shows that Bhojpuri media`s characteristic `disobedience` is marked by a libidinal excess - simultaneously scandalizing and moralizing - to address the inexact calculi of Bhojpuri speaking region`s `underdevelopment`.
Автор: Russell, Karen Miller Название: Promoting monopoly ISBN: 1433147343 ISBN-13(EAN): 9781433147340 Издательство: Peter Lang Рейтинг: Цена: 50820.00 T Наличие на складе: Невозможна поставка. Описание:
Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell’s patents expired, it had to ?ght competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.
Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell’s patents expired, it had to ?ght competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.
Автор: Rooksby, Emma Название: Email and Ethics ISBN: 0415282810 ISBN-13(EAN): 9780415282819 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Pompper Название: Corporate Social Responsibility, Sustainability and Public Relations ISBN: 113874350X ISBN-13(EAN): 9781138743502 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?
Автор: Morris, Trevor Название: Public Relations Ethics ISBN: 0367620170 ISBN-13(EAN): 9780367620172 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии.
Автор: Fawkes, Johanna Название: Public Relations Ethics and Professionalism ISBN: 041563038X ISBN-13(EAN): 9780415630382 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Corporate social responsibility, sustainability, and ethical public relations ISBN: 1787145867 ISBN-13(EAN): 9781787145863 Издательство: Emerald Рейтинг: Цена: 102980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
Название: The Moral Compass of Public Relations ISBN: 0367876248 ISBN-13(EAN): 9780367876241 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book centers on four areas of public relations` conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations` responsibility to the public good.
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