Public Relations Ethics and Professionalism, Fawkes, Johanna
Автор: Fawkes Название: Public Relations Ethics and Professionalism ISBN: 1138062529 ISBN-13(EAN): 9781138062528 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.
This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.
This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
Автор: D. Brown Название: America`s Culture of Professionalism ISBN: 1349465224 ISBN-13(EAN): 9781349465224 Издательство: Springer Рейтинг: Цена: 37260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: America`s Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other.
Автор: Malin, Nigel Название: Professionalism, Boundaries and the Workplace ISBN: 0415192633 ISBN-13(EAN): 9780415192637 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Malin, Nigel Название: Professionalism, Boundaries and the Workplace ISBN: 0415192625 ISBN-13(EAN): 9780415192620 Издательство: Taylor&Francis Рейтинг: Цена: 183750.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Fenwick Название: Professional Responsibility and Professionalism ISBN: 1138808903 ISBN-13(EAN): 9781138808904 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Professional Responsibility and Professionalism advances our approaches to professional responsibility from individual-centred, virtue-based prescriptions towards understanding and responding effectively to the multi-faceted challenges encountered today by professionals working in dynamic complexity.
Автор: Brown David Warfield Название: America`s Culture of Professionalism ISBN: 1137341912 ISBN-13(EAN): 9781137341914 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: America`s Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other.
Автор: Tara Fenwick Название: Professional Responsibility and Professionalism ISBN: 1138808911 ISBN-13(EAN): 9781138808911 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Professional Responsibility and Professionalism advances our approaches to professional responsibility from individual-centred, virtue-based prescriptions towards understanding and responding effectively to the multi-faceted challenges encountered today by professionals working in dynamic complexity.
Автор: Chesterman Simon Название: We, the Robots?: Regulating Artificial Intelligence and the Limits of the Law ISBN: 1316517683 ISBN-13(EAN): 9781316517680 Издательство: Cambridge Academ Рейтинг: Цена: 38010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Should we regulate artificial intelligence? Can we? From self-driving cars and high-speed trading to algorithmic decision-making, the way we live, work, and play is increasingly dependent on AI systems. This book examines how our laws are dealing with AI, as well as what additional rules and institutions are needed.
Автор: Boysen Thomas, Anker Название: Truth in marketing ISBN: 1138849197 ISBN-13(EAN): 9781138849198 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not… Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.
Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell’s patents expired, it had to ?ght competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.
Автор: Martin Dick, Wright Donald K. Название: Public Relations Ethics: How to Practice PR Without Losing Your Soul ISBN: 163157146X ISBN-13(EAN): 9781631571466 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation.
Автор: Almiron, N?ria Название: Animal Suffering and Public Relations ISBN: 1032348356 ISBN-13(EAN): 9781032348353 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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