Автор: Wiedemann Julius Название: LOGO Design: Global Brands (BU) ISBN: 3836576759 ISBN-13(EAN): 9783836576758 Издательство: Taschen Рейтинг: Цена: 17710.00 T Наличие на складе: Есть Описание: Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals` corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today`s visual culture.
Автор: Sharp, Byron Название: How brands grow ISBN: 0195573560 ISBN-13(EAN): 9780195573565 Издательство: Oxford Academ Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Название: Mission Ielts 1 Workbook Pack ISBN: 0857777262 ISBN-13(EAN): 9780857777263 Издательство: Express Publishing Рейтинг: Цена: 19370.00 T Наличие на складе: Есть
Автор: Wertime Kent Название: Building brands and believers ISBN: 0470820675 ISBN-13(EAN): 9780470820674 Издательство: Wiley Рейтинг: Цена: 20330.00 T Наличие на складе: Есть Описание: Argues that while products are becoming more alike, brands can avoid commoditization by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. This book offers insights into the ways in which companies connect with consumers.
Автор: Noam Lupu Название: Party Brands in Crisis ISBN: 110707360X ISBN-13(EAN): 9781107073609 Издательство: Cambridge Academ Рейтинг: Цена: 95040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Why would national political parties that have been competitive for decades collapse overnight? Party Brands in Crisis offers an explanation that highlights the impact of elite actions on voter behavior. This study is aimed at scholars interested in voter partisanship, political behavior, Latin American politics, political parties, and elite polarization.
Автор: Thigpen Jennifer Название: Island Queens and Mission Wives: How Gender and Empire Remade Hawai I S Pacific World ISBN: 1469614294 ISBN-13(EAN): 9781469614298 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 44350.00 T Наличие на складе: Нет в наличии. Описание: In the late eighteenth century, Hawai'i's ruling elite employed sophisticated methods for resisting foreign intrusion. By the mid-nineteenth century, however, American missionaries had gained a foothold in the islands. Jennifer Thigpen explains this important shift by focusing on two groups of women: missionary wives and high-ranking Hawaiian women. Examining the enduring and personal exchange between these groups, Thigpen argues that women's relationships became vital to building and maintaining the diplomatic and political alliances that ultimately shaped the islands' political future. Male missionaries' early attempts to Christianise the Hawaiian people were based on racial and gender ideologies brought with them from the mainland, and they did not comprehend the authority of Hawaiian chiefly women in social, political, cultural, and religious matters. It was not until missionary wives and powerful Hawaiian women developed relationships shaped by Hawaiian values and traditions--which situated Americans as guests of their beneficent hosts--that missionaries successfully introduced Christian religious and cultural values. Incisively written and meticulously researched, Thigpen's book sheds new light on American and Hawaiian women's relationships, illustrating how they ultimately provided a foundation for American power in the Pacific and hastened the colonisation of the Hawaiian nation.
Автор: Sidibe, Myriam Название: Brands on a Mission ISBN: 0367428334 ISBN-13(EAN): 9780367428334 Издательство: Taylor&Francis Рейтинг: Цена: 33670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers.
Автор: Glushko Alexander Название: Design for Space: Soviet and Russian Mission Patches ISBN: 3869223286 ISBN-13(EAN): 9783869223285 Издательство: Неизвестно Рейтинг: Цена: 36740.00 T Наличие на складе: Невозможна поставка. Описание: Covering the period from the beginning of the Cold War to the installation of the International Space Station, this book documents a rare collection: almost 250 mission patches worn by Soviet and Russian cosmonauts since 1963. Alexander Glushko, one of the leading specialists in the history of manned space flight and rocket technology in Russia, presents numerous emblems with individual explanations in their applied context: as patches worn on spacesuits. The collection not only comprises partially forgotten mission patches, but also includes rare photographs of spacecraft crews and space stations. As well as providing additional historical information, the collection also retraces the formation and development of Soviet and Russian symbolism in terms of space travel and brings the history of cosmic heraldry to life.
Автор: Stewart Jules Название: The Kaiser`s Mission to Kabul: A Secret Expedition to Afghanistan in World War I ISBN: 1788314581 ISBN-13(EAN): 9781788314589 Издательство: Bloomsbury Рейтинг: Цена: 17810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In 1915, at the height of World War I, the Central Powers sent a secret mission, led by Oskar Ritter von Niedermayer and Werner Otto von Hentig, to the court of the emir of Afghanistan, Habibullah Khan.
Автор: Hirsch Paul Название: A Long Time Ago in a Cutting Room Far, Far Away: My Fifty Years Editing Hollywood Hits--Star Wars, Carrie, Ferris Bueller`s Day Off, Mission: Impossib ISBN: 1641602554 ISBN-13(EAN): 9781641602556 Издательство: Gazelle Book Services Рейтинг: Цена: 38540.00 T Наличие на складе: Невозможна поставка. Описание: A Long Time Ago in a Cutting Room Far, Far Away provides a behind-the-scenes look at some of the most influential films of the last fifty years as seen through the eyes of Paul Hirsch, the Oscar-winning film editor who worked on such classics as George Lucas's Star Wars and The Empire Strikes Back, Brian De Palma's Carrie and Mission: Impossible, Herbert Ross's Footloose and Steel Magnolias, John Hughes's Ferris Bueller's Day Off and Planes, Trains & Automobiles, Joel Schumacher's Falling Down, and Taylor Hackford's Ray.
Hirsch breaks down his career movie by movie, offering a riveting look at the decisions that went into creating some of cinema's most iconic scenes. He also provides behind-the-scenes insight into casting, directing, and scoring and intimate portraits of directors, producers, composers, and stars. Part film school primer, part paean to legendary filmmakers and professionals, this funny and insightful book will entertain and inform aficionados and casual moviegoers alike.
Автор: Obee Bob Название: Mission IELTS 1 Teacher`s Book (international) ISBN: 1849746656 ISBN-13(EAN): 9781849746656 Издательство: Express Publishing Цена: 14750.00 T Наличие на складе: Поставка под заказ.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
