Название: Cross-border e-commerce marketing and management ISBN: 1799866130 ISBN-13(EAN): 9781799866138 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 126720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides knowledge for managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. The book works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize industry while keeping the enterprise competitive.
Автор: Emi Moriuchi Название: Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences ISBN: 1838671765 ISBN-13(EAN): 9781838671761 Издательство: Emerald Рейтинг: Цена: 65030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Jackson Steve Название: Cult of Analytics ISBN: 1138837997 ISBN-13(EAN): 9781138837997 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It`s also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.
Автор: Burkhalter & Wood Название: Maximizing Commerce And Marketing Strategies Through Micro-Blogging ISBN: 1466684089 ISBN-13(EAN): 9781466684089 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy.Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
Автор: Crossman, Susan Название: Content marketing made easy ISBN: 1988058023 ISBN-13(EAN): 9781988058023 Издательство: Gazelle Book Services Рейтинг: Цена: 28590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren't going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren't happening won't make them go away. I believe that developing and polishing our online content is the key to the kingdom... it is a process that can be taught, learned and duplicated. Once you have a program up and running, it's a straightforward way to generate more business... Online marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of online marketing that currently flies under the label of content marketing." By the end of this book I aim to help you figure out what that is, why it's important and how it works, and hopefully I'll be able to crack open a door to the future for you and your business that is filled with possibility." - Susan Crossman, author, Content Marketing Made Easy - Why You Need It / How To Do It Susan Crossman is a veteran writer who has spent decades wielding the power tool of language to benefit businesses and individuals in search of greater success and consistent results. Via her content marketing company, Crossman Communications (www.crossmancommunications.com), Susan and her team create high quality online content that helps businesses connects with their target audience, explain their business proposition, differentiate them in a competitive market and motivate their ideal customers to take action. An enthusiastic supporter of writing with clarity, she is the traditionally published author of four books: a novel (Shades of Teale), a collection of short stories (Passages to Epiphany), a writer's companion to help people write with more impact (The Write Way), and a book that explains the mysteries of content marketing (Content Marketing Made Easy - Why You Need It / How To Do It).
Автор: Jackson Название: Cult of Analytics ISBN: 1138837989 ISBN-13(EAN): 9781138837980 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It`s also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.
Автор: Ewelina Lacka; Hing Kai Chan; Nick Yip Название: E-commerce Platform Acceptance ISBN: 3319061208 ISBN-13(EAN): 9783319061207 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business.
Автор: Efraim Turban; Judy Strauss; Linda Lai Название: Social Commerce ISBN: 331936670X ISBN-13(EAN): 9783319366708 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
Supplementary text in marketing, management or Information Systems disciplines
Training courses in industry
Support resources for researchers and practitioners in the fields of marketing, management and information management
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.
Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials.
Автор: Yujiro Hayami; Toshihiko Kawagoe Название: The Agrarian Origins of Commerce and Industry ISBN: 1349225169 ISBN-13(EAN): 9781349225163 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This study challenges the traditional image of peasants in developing economies as always passive to market forces. The peasant marketing system not only works as an effective bridge between farm producers and consumers but also produces significant employment and income in the rural sector.
Автор: Stoebel, Philipp Название: Affiliate marketing as a strategy for e-commerce ISBN: 366838813X ISBN-13(EAN): 9783668388130 Издательство: Неизвестно Рейтинг: Цена: 43570.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Moid Sana, Dixit Shailja Название: Internet Taxation and E-Retailing Law in the Global Context ISBN: 1522537872 ISBN-13(EAN): 9781522537878 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As business becomes more globalized and developed within the era of the internet, marketing activities are affected by evolving technologies. Challenges arise in addressing the issues of cross-policy and cross-border business in the digital age.Internet Taxation and E-Retailing Law in the Global Context provides emerging research on the methods and approaches to determining the appropriate tax policies for e-retailers within the global framework. While highlighting topics such as cross-border taxation, digital economy, and online management, this publication explores the developing avenues of online financial analysis and taxation. This book is an important resource for business leaders, financial managers, investors, consumers, researchers, and professionals seeking current research on the different issues surrounding online business and e-commerce from an international standpoint.
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