Cross-border e-commerce marketing and management, 

Название: Cross-border e-commerce marketing and management
ISBN: 1799858235 ISBN-13(EAN): 9781799858232
Издательство: Mare Nostrum (Eurospan)
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Цена: 174630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments.

Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

Автор: Emi Moriuchi
Название: Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences
ISBN: 1838671765 ISBN-13(EAN): 9781838671761
Издательство: Emerald
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Цена: 65030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

Название: Selected Issues in Cross-border E-Commerce Development in Asia and the Pacific
ISBN: 921120805X ISBN-13(EAN): 9789211208054
Издательство: Mare Nostrum (Eurospan)
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Цена: 26790.00 T
Наличие на складе: Поставка под заказ.
Описание: The so-called Fourth Industrial Revolution, the frontier technological breakthroughs such as artificial intelligence, blockchains, robotics, 3D printing, and the Internet of Things can reshape international trade. This report supports policy makers to better understand the interplay between technology and trade in a context of Asia-Pacific region.

Автор: Burkhalter & Wood
Название: Maximizing Commerce And Marketing Strategies Through Micro-Blogging
ISBN: 1466684089 ISBN-13(EAN): 9781466684089
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy.Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Автор: Crossman, Susan
Название: Content marketing made easy
ISBN: 1988058023 ISBN-13(EAN): 9781988058023
Издательство: Gazelle Book Services
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Цена: 28590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways
We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren't going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren't happening won't make them go away. I believe that developing and polishing our online content is the key to the kingdom... it is a process that can be taught, learned and duplicated. Once you have a program up and running, it's a straightforward way to generate more business... Online marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of online marketing that currently flies under the label of content marketing." By the end of this book I aim to help you figure out what that is, why it's important and how it works, and hopefully I'll be able to crack open a door to the future for you and your business that is filled with possibility." - Susan Crossman, author, Content Marketing Made Easy - Why You Need It / How To Do It
Susan Crossman is a veteran writer who has spent decades wielding the power tool of language to benefit businesses and individuals in search of greater success and consistent results. Via her content marketing company, Crossman Communications (www.crossmancommunications.com), Susan and her team create high quality online content that helps businesses connects with their target audience, explain their business proposition, differentiate them in a competitive market and motivate their ideal customers to take action. An enthusiastic supporter of writing with clarity, she is the traditionally published author of four books: a novel (Shades of Teale), a collection of short stories (Passages to Epiphany), a writer's companion to help people write with more impact (The Write Way), and a book that explains the mysteries of content marketing (Content Marketing Made Easy - Why You Need It / How To Do It).

Название: Digital Virtual Consumption
ISBN: 1138203076 ISBN-13(EAN): 9781138203075
Издательство: Taylor&Francis
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Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.

Автор: Ewelina Lacka; Hing Kai Chan; Nick Yip
Название: E-commerce Platform Acceptance
ISBN: 3319061208 ISBN-13(EAN): 9783319061207
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business.

Автор: Efraim Turban; Judy Strauss; Linda Lai
Название: Social Commerce
ISBN: 331936670X ISBN-13(EAN): 9783319366708
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

• Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
• Supplementary text in marketing, management or Information Systems disciplines
• Training courses in industry
• Support resources for researchers and practitioners in the fields of marketing, management and information management

The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.

Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials.

Автор: Stoebel, Philipp
Название: Affiliate marketing as a strategy for e-commerce
ISBN: 366838813X ISBN-13(EAN): 9783668388130
Издательство: Неизвестно
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Цена: 43570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Moid Sana, Dixit Shailja
Название: Internet Taxation and E-Retailing Law in the Global Context
ISBN: 1522537872 ISBN-13(EAN): 9781522537878
Издательство: Mare Nostrum (Eurospan)
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Цена: 189420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As business becomes more globalized and developed within the era of the internet, marketing activities are affected by evolving technologies. Challenges arise in addressing the issues of cross-policy and cross-border business in the digital age.Internet Taxation and E-Retailing Law in the Global Context provides emerging research on the methods and approaches to determining the appropriate tax policies for e-retailers within the global framework. While highlighting topics such as cross-border taxation, digital economy, and online management, this publication explores the developing avenues of online financial analysis and taxation. This book is an important resource for business leaders, financial managers, investors, consumers, researchers, and professionals seeking current research on the different issues surrounding online business and e-commerce from an international standpoint.

Автор: Yujiro Hayami; Toshihiko Kawagoe
Название: The Agrarian Origins of Commerce and Industry
ISBN: 1349225169 ISBN-13(EAN): 9781349225163
Издательство: Springer
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Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This study challenges the traditional image of peasants in developing economies as always passive to market forces. The peasant marketing system not only works as an effective bridge between farm producers and consumers but also produces significant employment and income in the rural sector.

Автор: Foulsham
Название: GDPR
ISBN: 1138326178 ISBN-13(EAN): 9781138326170
Издательство: Taylor&Francis
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Цена: 37760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by two industry experts, this book will allow you to navigate new General Data Protection Regulations from a real-world business perspective. Whether you are an Information Security expert or a business manager, this book provides a well-structured approach to managing your GDPR alignment.