Автор: Lindstrom Carole Название: We Are Water Protectors ISBN: 1250203554 ISBN-13(EAN): 9781250203557 Издательство: Macmillan USA/Holtzbrink(MPS) Рейтинг: Цена: 11030.00 T Наличие на складе: Нет в наличии. Описание:
Inspired by the many Indigenous-led movements across North America, Carole Lindstrom's bold and lyrical picture book We Are Water Protectors issues an urgent rallying cry to safeguarding the Earth's water from harm and corruption.
Water is the first medicine. It affects and connects us all . . .
When a black snake threatens to destroy the Earth And poison her people's water, one young water protector Takes a stand to defend Earth's most sacred resource.
Автор: Lindstrom Martin Название: Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy ISBN: 0749465042 ISBN-13(EAN): 9780749465049 Издательство: Kogan Page Рейтинг: Цена: 20050.00 T Наличие на складе: Невозможна поставка. Описание: Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider`s-view.
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... - How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound. - How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround. - How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. - How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries. - How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. - How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
Автор: Lindstrom Simeon Название: Self Compassion ISBN: 1500960977 ISBN-13(EAN): 9781500960971 Издательство: Неизвестно Цена: 14930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The world is a vast, complicated and sometimes downright hostile place. Today, more than ever, human beings have had to learn new ways to be resilient, know themselves and have the courage to be who they are. Our hyper connected world bombards us with images of phenomenally successful celebrities together with the expectation that we should want nothing but the best for ourselves at all times. But in a bustling world of 7 billion people, carving out a meaningful niche for ourselves can be daunting to say the least. It's understandable that people feel the need to bolster their self esteem. Faced with millions of glossy images in the media about how we should live our lives, some have turned to trying even harder still to keep up. Others have merely given up. It's no exaggeration that people in the 21st century live in a world of infinitely more possibilities than any generation before them. We have experts and gurus of all stripes telling us that the life we have now is nothing compared to what we could achieve - and yet, we're as depressed and lacking in confidence as ever. Self help books on the market today will tell you one of two things: either that you are perfect already as you are and needn't worry, or that with just a little (well, a lot) of effort, you can reach those goals. Be the best, smartest, most successful, thinnest and relentlessly happiest version of yourself possible. No excuses This book takes a different approach to self esteem altogether. If you're feeling overwhelmed and worthless, inundated with information, struggling to juggle life, expectations, and disappointments... it may be time for a little self-compassion. Unlike self esteem or an inflated confidence level, self-compassion is a different way of looking at yourself and others, warts and all, and a way more realistic acceptance of the way things are. The foundation of this book rests on the assumption that our goal should not be to increase our self esteem, but rather dismantling the belief that our sense of self-worth is something that other people give us or something we take or earn by doing good. Healthier than a high self esteem is a realistic, compassionate view of ourselves - and others. Generating our sense of self-worth from within means we have a more stable self-concept - one that can endure criticism while still learning from it. One that can honestly appraise who we are as human beings - and love and respect ourselves anyway. With self-compassion, you become unflappable, calm and self-assured - without the risk of narcissism or becoming self-absorbed. Through a series of exercises, this book will suggest a new, gentle yet extremely powerful attitude shift that can end feelings of self-hatred, doubt, shame and low self-worth forever. Here's What You'll Learn After Reading This Book: - What self-compassion is and how it manifests itself in our bodies, emotions, and thoughts - The science of self-compassion - How self-compassion relates to self esteem - Powerful self-compassion exercises that will change the way you look at yourself and others - Forgiveness, boundaries, and assertiveness - Practical steps to take in order for you to put self-compassion into action and making it a lasting habit in your life - And much more
Автор: Lindstrom Simeon Название: Codependency Loves Me Loves Me Not ISBN: 1502305844 ISBN-13(EAN): 9781502305848 Издательство: Неизвестно Цена: 14930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: If you've had difficulty with starting or maintaining relationships, issues with feeling jealous and possessive or find that your connections with others are more a source of distress than anything else, this book is for you. By finding ways to be more mindful throughout the day, as well as exercises in improving your communication skills, this book will show you how to have relationships that are calmer and more stable and compassionate. We'll begin with a look at the phenomenon of codependency, what it has traditionally meant in the psychological realm and how these traits and patterns can be traced back to issues of self-worth, compassion and more deliberate action. We'll examine how mindfulness can be the magic ingredient to getting a hold of the codependency cycle, and some of the characteristics of happy, mindful relationships. Finally, we'll explore a model for mindful communication and ways that you can begin to implement immediately in order to make a commitment to stronger, more compassionate relationships with others. It may feel sometimes that an intense and serious connection with someone is proof of the depth of the feeling you have for one another. But be careful, obsession and dependency is not the same as love. In the codependent relationship, our affection and attention is coming from a place of fear and need. As a result, the partners never really connect with each other. They do endless, complicated dances around each others problems, but what they never do is make an honest human connection. In codependent relationships, manipulation, guilt and resentment take the place of healthy, balanced affection. Codependent partners are not necessarily together because they want to be, they are because they have to be, because they don't know how to live otherwise. One partner may bring a history of abuse, a "personality disorder" or mental illness into a relationship; the ways the other partner responds to this may be healthy or not, but if they bring their own issues to the table too, they may find that the bond of their love is more accurately described as a shared and complementary dysfunction. Remember, the relationships we are in can never be better than the relationships we have with ourselves. Two unhappy people together never make a happy couple together. We cannot treat other people in ways we have never taken the time to consider before, and we cannot communicate properly if we are not even sure what it is we need to communicate in the first place. An individual with a mature, well-developed sense of themselves has the most to offer someone else. They have their own lives, their own sense of self-worth, their own strength. And when you remove need, fear, obsession and desperation, you open up the way for love and affection just for its own sake. Love is many things, but it's cheapened when held hostage by the ego. Connections formed around ego and fear may be strong and lasting, but what keeps them going is mutual need. What could be more romantic than, "I don't need to be with you. You don't complete me at all. I am happy and stable and fulfilled without you. But I still want to be with you, because you're awesome"? On the ground, in the nitty gritty of life, we can reduce a massive thing like "Relationships" down to smaller, more manageable units. Everything from the deepest and most profound romantic and spiritual union to sharing a joke with the cashier at the supermarket rests on one thing: communication. Whether it's through words or not, we are constantly communicating, and the accumulation of these little units creates this big thing we call a relationship. If you resonate with any of the above, I hope that this book will be of value to you and your relationship with yourself and others.
Автор: Lindstrom Merethe Название: Days in the History of Silence ISBN: 1590515951 ISBN-13(EAN): 9781590515952 Издательство: Random House (USA) Рейтинг: Цена: 10410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the acclaimed Nordic Council Literature Prize winner, a story that reveals the devastating effects of mistaking silence for peace and feeling shame for inevitable circumstances Eva and Simon have spent most of their adult lives together. He is a physician and she is a teacher, and they have three grown daughters and a comfortable home. Yet what binds them together isn't only affection and solidarity but also the painful facts of their respective histories, which they keep hidden even from their own children. But after the abrupt dismissal of their housekeeper and Simon's increasing withdrawal into himself, the past can no longer be repressed. Lindstr m has crafted a masterpiece about the grave mistakes we make when we misjudge the legacy of war, common prejudices, and our own strategies of survival.
Автор: Lindstrom Magnus Название: Use of Effects Based Operations in Asymmetric Conflicts ISBN: 124943999X ISBN-13(EAN): 9781249439998 Издательство: Неизвестно Рейтинг: Цена: 71050.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Lindstrom Eric Название: Not If I See You First ISBN: 031625987X ISBN-13(EAN): 9780316259873 Издательство: Неизвестно Цена: 17650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the tradition of novels of Gayle Forman and John Green comes this extraordinary YA debut about a blind teen girl navigating life and love in high school. Parker Grant doesn't need 20/20 vision to see right through you. That's why she created the Rules: Don't treat her any differently just because she's blind, and "never" take advantage. There will be no second chances. Just ask Scott Kilpatrick, the boy who broke her heart. When Scott suddenly reappears in her life after being gone for years, Parker knows there's only one way to react--shun him so hard it hurts. She has enough on her mind already, like trying out for the track team (that's right, her eyes don't work but her legs still do), doling out tough-love advice to her painfully naive classmates, and giving herself gold stars for every day she hasn't cried since her dad's death three months ago. But avoiding her past quickly proves impossible, and the more Parker learns about what really happened--both with Scott, and her dad--the more she starts to question if things are always as they seem. Maybe, just maybe, some Rules are meant to be broken. Combining a fiercely engaging voice with true heart, debut author Eric Lindstrom's "Not If I See You First" illuminates those blind spots that we all have in life, whether visually impaired or not.
Автор: Lindstrom, Martin Название: Brand Sense ISBN: 1439172013 ISBN-13(EAN): 9781439172018 Издательство: Simon & Schuster Рейтинг: Цена: 12260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Автор: Lindstrom, Martin Название: Buy-ology ISBN: 1847940137 ISBN-13(EAN): 9781847940131 Издательство: Random House - Penguin Рейтинг: Цена: 10550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
Автор: Lindstrom Martin Название: Buyology: Truth and Lies About Why We Buy ISBN: 0385523890 ISBN-13(EAN): 9780385523899 Издательство: Random House (USA) Цена: 10420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us - from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts? Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy fromthe world ofreligion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced - or turned off - by marketers' relentless attempts to win our loyalty, our money, and our minds.
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