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Self Compassion, Lindstrom Simeon


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Цена: 14930.00T
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Автор: Lindstrom Simeon
Название:  Self Compassion
ISBN: 9781500960971
Издательство: Createspace Independent Publishing Platform
Классификация: ISBN-10: 1500960977
Обложка/Формат: Paperback
Страницы: 70
Вес: 0.38 кг.
Дата издания: 26.08.2014
Язык: English
Размер: 229 x 152 x 4
Поставляется из: США
Описание: The world is a vast, complicated and sometimes downright hostile place. Today, more than ever, human beings have had to learn new ways to be resilient, know themselves and have the courage to be who they are. Our hyper connected world bombards us with images of phenomenally successful celebrities together with the expectation that we should want nothing but the best for ourselves at all times. But in a bustling world of 7 billion people, carving out a meaningful niche for ourselves can be daunting to say the least. Its understandable that people feel the need to bolster their self esteem. Faced with millions of glossy images in the media about how we should live our lives, some have turned to trying even harder still to keep up. Others have merely given up. Its no exaggeration that people in the 21st century live in a world of infinitely more possibilities than any generation before them. We have experts and gurus of all stripes telling us that the life we have now is nothing compared to what we could achieve - and yet, were as depressed and lacking in confidence as ever. Self help books on the market today will tell you one of two things: either that you are perfect already as you are and neednt worry, or that with just a little (well, a lot) of effort, you can reach those goals. Be the best, smartest, most successful, thinnest and relentlessly happiest version of yourself possible. No excuses This book takes a different approach to self esteem altogether. If youre feeling overwhelmed and worthless, inundated with information, struggling to juggle life, expectations, and disappointments... it may be time for a little self-compassion. Unlike self esteem or an inflated confidence level, self-compassion is a different way of looking at yourself and others, warts and all, and a way more realistic acceptance of the way things are. The foundation of this book rests on the assumption that our goal should not be to increase our self esteem, but rather dismantling the belief that our sense of self-worth is something that other people give us or something we take or earn by doing good. Healthier than a high self esteem is a realistic, compassionate view of ourselves - and others. Generating our sense of self-worth from within means we have a more stable self-concept - one that can endure criticism while still learning from it. One that can honestly appraise who we are as human beings - and love and respect ourselves anyway. With self-compassion, you become unflappable, calm and self-assured - without the risk of narcissism or becoming self-absorbed. Through a series of exercises, this book will suggest a new, gentle yet extremely powerful attitude shift that can end feelings of self-hatred, doubt, shame and low self-worth forever. Heres What Youll Learn After Reading This Book: - What self-compassion is and how it manifests itself in our bodies, emotions, and thoughts - The science of self-compassion - How self-compassion relates to self esteem - Powerful self-compassion exercises that will change the way you look at yourself and others - Forgiveness, boundaries, and assertiveness - Practical steps to take in order for you to put self-compassion into action and making it a lasting habit in your life - And much more

Buy-ology

Автор: Lindstrom, Martin
Название: Buy-ology
ISBN: 1847940137 ISBN-13(EAN): 9781847940131
Издательство: Random House - Penguin
Рейтинг:
Цена: 11670.00 T
Наличие на складе: Есть
Описание: Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

Small Data: Adventures in Cracking the Code of Consumer Desire

Автор: Lindstrom Martin
Название: Small Data: Adventures in Cracking the Code of Consumer Desire
ISBN: 1250080681 ISBN-13(EAN): 9781250080684
Издательство: Holtzbrink(MPS)/MPS
Цена: 15930.00 T
Наличие на складе: Нет в наличии.
Описание:

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn...

- How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.
- How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.
- How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
- How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.
- How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
- How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.


CSS Refactoring: Tune Your Style Sheets for Performance

Автор: Lindstrom Steve
Название: CSS Refactoring: Tune Your Style Sheets for Performance
ISBN: 1491906421 ISBN-13(EAN): 9781491906422
Издательство: Wiley
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Revisiting your code to remove redundancies and inconsistencies-known as refactoring-is a common practice when using programming languages. With this book, author Steve Lindstrom not only shows you how to structure your CSS to build a responsive, easy-to-use website, but also how to use refactoring tools to create faster, more readable CSS.

Days in the History of Silence

Автор: Lindstrom Merethe
Название: Days in the History of Silence
ISBN: 1590515951 ISBN-13(EAN): 9781590515952
Издательство: Random House (USA)
Рейтинг:
Цена: 10410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the acclaimed Nordic Council Literature Prize winner, a story that reveals the devastating effects of mistaking silence for peace and feeling shame for inevitable circumstances

Eva and Simon have spent most of their adult lives together. He is a physician and she is a teacher, and they have three grown daughters and a comfortable home. Yet what binds them together isn't only affection and solidarity but also the painful facts of their respective histories, which they keep hidden even from their own children. But after the abrupt dismissal of their housekeeper and Simon's increasing withdrawal into himself, the past can no longer be repressed.

Lindstr m has crafted a masterpiece about the grave mistakes we make when we misjudge the legacy of war, common prejudices, and our own strategies of survival.

Buyology: Truth and Lies About Why We Buy

Автор: Lindstrom Martin
Название: Buyology: Truth and Lies About Why We Buy
ISBN: 0385523890 ISBN-13(EAN): 9780385523899
Издательство: Random House (USA)
Цена: 10420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us - from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced - or turned off - by marketers' relentless attempts to win our loyalty, our money, and our minds.

Tragic Kind of Wonderful

Автор: Lindstrom Eric
Название: Tragic Kind of Wonderful
ISBN: 0008147507 ISBN-13(EAN): 9780008147501
Издательство: HarperCollins UK
Рейтинг:
Цена: 7620.00 T
Наличие на складе: Есть
Описание: The heart-rending and inspiring novel from the critically acclaimed author of NOT IF I SEE YOU FIRST.

Brand Sense

Автор: Lindstrom, Martin
Название: Brand Sense
ISBN: 1439172013 ISBN-13(EAN): 9781439172018
Издательство: Simon & Schuster
Рейтинг:
Цена: 12260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products.
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?
In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.
An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Buyology

Автор: Lindstrom, Martin
Название: Buyology
ISBN: 1847940129 ISBN-13(EAN): 9781847940124
Издательство: Random House - Penguin
Цена: 10550.00 T
Наличие на складе: Невозможна поставка.

Brand Sense

Автор: Lindstrom
Название: Brand Sense
ISBN: 0743267842 ISBN-13(EAN): 9780743267847
Издательство: Simon & Schuster
Рейтинг:
Цена: 20690.00 T
Наличие на складе: Нет в наличии.
Описание: Build Powerful Brands Through Touch Tast. A creative and authoritative book that shows how the world`s most successful companies integrate the senses--touch, taste, smell, sight and sound--into their branding campaigns with measurable results.


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