10% Better, Yeung, Rob

Автор: Yeung, Peter Thach, Liz
Название: Luxury wine marketing
ISBN: 1913022048 ISBN-13(EAN): 9781913022044
Издательство: Неизвестно
Рейтинг:
Цена: 85770.00 T
Наличие на складе: Невозможна поставка.
Описание:

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world's top wine regions. Written as both a practitioner's guide and as a wine business textbook, Luxury Wine Marketing is a cornerstone reference resource for the business of wine.

Awards: OIV Awards 2020 Special Mention, Vitivinicultural Economy Category; Gourmand International Awards 2020 World Of Wine Hall of Fame

Автор: Yeung, Rob
Название: 10 better
ISBN: 1473634229 ISBN-13(EAN): 9781473634220
Издательство: Little Brown
Рейтинг:
Цена: 13150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Make a difference to your day, starting right now. 10% Better will turbo-charge your life.

Автор: Yeung, Rob
Название: The Ten Career Commandments
ISBN: 185703788X ISBN-13(EAN): 9781857037883
Издательство: Little Brown
Рейтинг:
Цена: 5050.00 T
Наличие на складе: Нет в наличии.
Описание: Rob Yeung is a business psychologist who has worked with many international organisations. His ten career commandments give key advice and exercises to make you think and change your working life.

Автор: Yeung, Rob
Название: Making Workshops Work
ISBN: 1857037871 ISBN-13(EAN): 9781857037876
Издательство: Little Brown
Рейтинг:
Цена: 7070.00 T
Наличие на складе: Нет в наличии.
Описание: Business psychologist Rob Yeung shows how to facilitate excellent workshops and focus groups using various techniques, tips and motivators.

Автор: Yeung Rob
Название: Successful Interviewing and Recruitment
ISBN: 0749462221 ISBN-13(EAN): 9780749462222
Издательство: Kogan Page
Рейтинг:
Цена: 13720.00 T
Наличие на складе: Нет в наличии.
Описание: A straightforward guide to structuring interviews, Successful Interviewing and Recruitment spells out how to hire the best candidates to help grow your business and increase its productivity.

Автор: Yeung, Rob
Название: Leading Teams
ISBN: 1857035666 ISBN-13(EAN): 9781857035667
Издательство: Little Brown
Рейтинг:
Цена: 5060.00 T
Наличие на складе: Нет в наличии.
Описание: Written for all levels of people in businesses of all sizes, this guide provides techniques for transforming teamworking. It covers the key points about leading teams.

Автор: Yeung, Rob
Название: Anyone Can Sell
ISBN: 1857037103 ISBN-13(EAN): 9781857037104
Издательство: Little Brown
Рейтинг:
Цена: 5050.00 T
Наличие на складе: Нет в наличии.
Описание: A handbook on the art of selling. Based on the principles of "facilitative selling", it shows the reader how to question their customers, understand their needs and help them to make the right buying decisions.

Автор: Yeung Rob
Название: Confidence
ISBN: 0273792830 ISBN-13(EAN): 9780273792833
Издательство: Pearson Education
Рейтинг:
Цена: 8230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: `Confidence` combines the best methods from cognitive behavioural therapy, sports psychology, neuro-linguistic programming, positive psychology and much more. Dr Rob Yeung, psychologist and coach, shows how to challenge your fears, build your confidence and achieve your goals in life.

Автор: Yeung Rob
Название: Answering Tough Interview Questions For Dummies
ISBN: 1118679946 ISBN-13(EAN): 9781118679944
Издательство: Wiley
Рейтинг:
Цена: 16890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to stunning your interviewer with perfect answers to stumping questions In today`s competitive job market, a stellar interview lends you an edge over the competition, which can make or break your chances at a new career.

Автор: Yeung, Rob
Название: Coaching People 2/E
ISBN: 1857038991 ISBN-13(EAN): 9781857038996
Издательство: Little Brown
Рейтинг:
Цена: 5050.00 T
Наличие на складе: Нет в наличии.
Описание: The second edition of this practical book is ideal for busy managers who want to make coaching a daily part of their job. The methods given aim to motivate staff and provide great results.