Автор: Yeung, Peter Thach, Liz Название: Luxury wine marketing ISBN: 1913022048 ISBN-13(EAN): 9781913022044 Издательство: Неизвестно Рейтинг: Цена: 85770.00 T Наличие на складе: Невозможна поставка. Описание:
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world's top wine regions. Written as both a practitioner's guide and as a wine business textbook, Luxury Wine Marketing is a cornerstone reference resource for the business of wine.
Awards: OIV Awards 2020 Special Mention, Vitivinicultural Economy Category; Gourmand International Awards 2020 World Of Wine Hall of Fame
Автор: Yeung Rob Название: Successful Interviewing and Recruitment ISBN: 0749462221 ISBN-13(EAN): 9780749462222 Издательство: Kogan Page Рейтинг: Цена: 13720.00 T Наличие на складе: Нет в наличии. Описание: A straightforward guide to structuring interviews, Successful Interviewing and Recruitment spells out how to hire the best candidates to help grow your business and increase its productivity.
Автор: Yeung Rob Название: Confidence ISBN: 0273792830 ISBN-13(EAN): 9780273792833 Издательство: Pearson Education Рейтинг: Цена: 8230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: `Confidence` combines the best methods from cognitive behavioural therapy, sports psychology, neuro-linguistic programming, positive psychology and much more. Dr Rob Yeung, psychologist and coach, shows how to challenge your fears, build your confidence and achieve your goals in life.
Автор: Yeung Rob Название: Answering Tough Interview Questions For Dummies ISBN: 1118679946 ISBN-13(EAN): 9781118679944 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A guide to stunning your interviewer with perfect answers to stumping questions In today`s competitive job market, a stellar interview lends you an edge over the competition, which can make or break your chances at a new career.
In Strategic Coupling, Henry Wai-chung Yeung examines economic development and state-firm relations in East Asia, focusing in particular on South Korea, Taiwan, and Singapore. As a result of the massive changes of the last twenty-five years, new explanations must be found for the economic success and industrial transformation in the region. State-assisted startups and incubator firms in East Asia have become major players in the manufacture of products with a global reach: Taiwan’s Hon Hai Precision has assembled more than 500 million iPhones, for instance, and South Korea’s Samsung provides the iPhone’s semiconductor chips and retina displays.
Drawing on extensive interviews with top executives and senior government officials, Yeung argues that since the late 1980s, many East Asian firms have outgrown their home states, and are no longer dependent on state support; as a result the developmental state has lost much of its capacity to steer and direct industrialization. We cannot read the performance of national firms as a direct outcome of state action. Yeung calls for a thorough renovation of the still-dominant view that states are the primary engine of industrial transformation. He stresses action by national firms and traces various global production networks to incorporate both firm-specific activities and the international political economy. He identifies two sets of dynamics in these national-global articulations known as strategic coupling: coevolution in the confluence of state, firm, and global production networks, and the various strategies pursued by East Asian firms to attain competitive positions in the global marketplace.
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