Digital Marketing, Kaufman, Ira , Horton, Chris

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
Цена: 43890 T
Наличие на складе: Нет в наличии.
Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

Автор: Charlesworth, Alan,
Название: Digital marketing :
ISBN: 036770658X ISBN-13(EAN): 9780367706586
Издательство: Taylor&Francis
Рейтинг:
Цена: 174240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

Автор: Greenberg
Название: Strategic Digital Marketing: How To Apply An Integrated Marketing And Roi Framework For Your Business
ISBN: 0071819509 ISBN-13(EAN): 9780071819503
Издательство: McGraw-Hill
Рейтинг:
Цена: 29730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a crash course in digital marketing. This title combines the collective insights of top digital marketers, consultants, and academics - each one an expert in his or her field.

Автор: Keresztesi, Rita
Название: Building Corporate Identity, Image and Reputation in the Digital Era
ISBN: 0367531240 ISBN-13(EAN): 9780367531249
Издательство: Taylor&Francis
Рейтинг:
Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

Автор: Kotler Philip Et Al
Название: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
ISBN: 9813201959 ISBN-13(EAN): 9789813201958
Издательство: World Scientific Publishing
Цена: 48570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.

Название: Transforming relationship marketing: strategies and business models in the digital age
ISBN: 0367548178 ISBN-13(EAN): 9780367548179
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

Автор: Hughes
Название: Market Driven Political Advertising
ISBN: 3319777297 ISBN-13(EAN): 9783319777290
Издательство: Springer
Рейтинг:
Цена: 51230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.

Автор: Shirin Alavi, Vandana Ahuja
Название: Managing Social Media Practices in the Digital Economy
ISBN: 1799821862 ISBN-13(EAN): 9781799821861
Издательство: Mare Nostrum (Eurospan)
Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Автор: Thaichon Park, Ratten Vanessa
Название: Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
ISBN: 0367548186 ISBN-13(EAN): 9780367548186
Издательство: Taylor&Francis
Рейтинг:
Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

Автор: Hans Ruediger Kaufmann, Agapi Manarioti
Название: Encouraging Participative Consumerism Through Evolutionary Digital Marketing
ISBN: 1683180127 ISBN-13(EAN): 9781683180128
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 155230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

Автор: Van Tassel, Joan
Название: Managing Electronic Media
ISBN: 0240810201 ISBN-13(EAN): 9780240810201
Издательство: Taylor&Francis
Рейтинг:
Цена: 64300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Cuomo, Maria Teresa
Название: Digital Transformation and Corporate Branding
ISBN: 1032204850 ISBN-13(EAN): 9781032204857
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Shirin Alavi, Vandana Ahuja
Название: Managing Social Media Practices in the Digital Economy
ISBN: 1799821854 ISBN-13(EAN): 9781799821854
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 193110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success.

Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.