Base of the Pyramid Markets in Africa, 

Автор: Parker Geoffrey G., Van Alstyne Marshall W., Choud
Название: Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You
ISBN: 0393354350 ISBN-13(EAN): 9780393354355
Издательство: Wiley
Рейтинг:
Цена: 15830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

Автор: Hendricks, Vincent F. Vestergaard, Mads
Название: Reality lost
ISBN: 3030008126 ISBN-13(EAN): 9783030008123
Издательство: Springer
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Цена: 16290.00 T
Наличие на складе: Есть
Описание: This open access book looks at how a democracy can devolve into a post-factual state.The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim.Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.

Автор: Parker Geoffrey, Van Alstyne Marshall W., Choudary
Название: Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
ISBN: 0393249131 ISBN-13(EAN): 9780393249132
Издательство: Wiley
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Есть в Астана (Нур-Султан)
Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

Автор: Johan Hagberg, Hans Kjellberg
Название: Digitalized Markets
ISBN: 0367655705 ISBN-13(EAN): 9780367655709
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: This book addresses how digitalization influences markets and attempts to put research on digitalized markets centre-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets.

Автор: Adriana Turpin, Susan Bracken
Название: Art Markets, Agents and Collectors: Collecting Strategies in Europe and the United States, 1550-1950
ISBN: 1501348876 ISBN-13(EAN): 9781501348877
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 137280.00 T
Наличие на складе: Нет в наличии.
Описание: Art Markets, Agents and Collectors brings together a wide variety of case studies, based on letters and detailed archival research, which nuance the history of the art market and the role of the collector within it. Using diaries, account books and other archival sources, the contributions to this volume show how agents set up networks and acquired works of art, often developing the taste and knowledge of the collectors for whom they were working. They are therefore seen as important actors in the market, having a specific role that separates them from auctioneers, dealers, museum curators or amateurs, while at the same time acknowledging and analyzing the dual positions that many held. Each chronological period is introduced by a contextual essay, written by a leading expert in the field, which sets out the art market in the period concerned and the ways in which agents functioned. This book is an invaluable tool for those needing a broader introduction to the intricate workings of the art market.

Автор: Marinov
Название: Marketing in the Emerging Markets of Latin America
ISBN: 1403947511 ISBN-13(EAN): 9781403947512
Издательство: Springer
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Цена: 97820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an analysis of business and marketing in Latin America, highlighting the diverse characteristics of it`s business and marketing environment, and the dynamic nature of regional and country markets. This book offers insights into the opportunities and challenges, the region presents, for implementing effective marketing strategies.

Автор: Marinov
Название: Marketing in the Emerging Markets of Islamic Countries
ISBN: 1403991731 ISBN-13(EAN): 9781403991737
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Автор: Marinov
Название: Marketing in the Emerging Markets of Central and Eastern Europe
ISBN: 1403947503 ISBN-13(EAN): 9781403947505
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

Автор: Chryssochoidis
Название: Rolling Out New Products Across International Markets
ISBN: 0333794648 ISBN-13(EAN): 9780333794647
Издательство: Springer
Рейтинг:
Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments.

Название: Reconnecting Marketing to Markets
ISBN: 0199578079 ISBN-13(EAN): 9780199578078
Издательство: Oxford Academ
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Цена: 59130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Название: Base of the Pyramid Markets in Africa
ISBN: 0367509571 ISBN-13(EAN): 9780367509576
Издательство: Taylor&Francis
Рейтинг:
Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the Base of the Pyramid (BOP) in Africa, and examines the role of the private sector in the fight against poverty.

Автор: Blankson, Charles Coffie, Stanley
Название: Branding and Positioning in Base of the Pyramid Markets in Africa
ISBN: 0367777533 ISBN-13(EAN): 9780367777531
Издательство: Taylor&Francis
Рейтинг:
Цена: 44910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.