Автор: Nguyen Bang Название: Dark Side of CRM ISBN: 1138803324 ISBN-13(EAN): 9781138803329 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Автор: Perna Andrea Название: CRM Systems in Industrial Companies ISBN: 1137335653 ISBN-13(EAN): 9781137335654 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
Автор: Nguyen Название: The Dark Side of CRM ISBN: 1138803316 ISBN-13(EAN): 9781138803312 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Автор: Ali Shabdar Название: Mastering Zoho CRM ISBN: 1484229037 ISBN-13(EAN): 9781484229033 Издательство: Springer Рейтинг: Цена: 30740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding required. Sound too good to be true? Technology makes our lives easier and there are a large number of resources on offer to help with various tasks, including managing business information. With all the tools, apps, and services to choose from, it is still a daunting and often expensive undertaking for businesses to create solutions that fit their specific requirements. That's where Zoho CRM comes in. Using this book you can create a fully-functional cloud-based app that manages your company information, is elegant to use, and cost-effective to maintain. Basic computer and internet skills is all you need to successfully launch your very own CRM with the help of this book. Get started today with Mastering Zoho CRM. What You'll Learn
Set up Zoho CRM properly from the ground up
Model your business processes and implement them on Zoho CRM
Centralize and manage your entire marketing, sales, and customer service processes
Integrate CRM with other Zoho tools to streamline day to day business operations
Create powerful dashboards and reports to provide relevant, actionable information to concerned people
Use advanced CRM features such as workflow automation, role-based security, territories, etc.
Connect Zoho CRM to external tools and services to extend features, and let CRM scale up with your business needs.
Who This Book Is For
Small business owners and solopreneurs who want to take control of the beating heart of their business -their marketing, sales, and customer-service efforts- without spending tens of thousands of dollars on customized solutions.
Solution providers and consultants who want to learn the ins and outs of one of the hottest CRM tools in the market and provide winning related services to their clients by adding Zoho to their list of offerings.
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