Автор: Perna Andrea Название: CRM Systems in Industrial Companies ISBN: 1137335653 ISBN-13(EAN): 9781137335654 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
Автор: Tarla Nicolae Название: Microsoft Dynamics CRM 2011 Scripting Cookbook ISBN: 1849688826 ISBN-13(EAN): 9781849688826 Издательство: Неизвестно Рейтинг: Цена: 67430.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kale Vivek Название: Enhancing Enterprise Intelligence: Leveraging ERP, CRM, SCM, ISBN: 1498705979 ISBN-13(EAN): 9781498705974 Издательство: Taylor&Francis Рейтинг: Цена: 107190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Enhancing Enterprise Intelligence: Leveraging ERP, CRM, SCM, PLM, BPM, and BI takes a fresh look at the benefits of enterprise systems (ES), focusing on the fact that ES collectively contribute to enhancing the intelligence quotient of an enterprise. The book provides an overview of the characteristic domains (i.e., business functions, processes, and activities) addressed by the various categories of ES, namely, ERP, CRM, SCM, PLM, BPM, and BI.
The book begins with an overview of agile enterprises and dimensions of intelligent enterprises. The middle chapters detail CRM's decisive concept of customer centricity, SCM's differentiating concept of customer responsiveness, and PLM's stupendous transformative potential for renewing the enterprise along with the establishment of a collaborative enterprise with BPM and enterprise BPM methodology.
The latter chapters deal with the realization of an informed enterprise with BI coupled with the novel concept of decision patterns. The author highlights the fact that any end-user application's effectiveness and performance can be enhanced by transforming it from a bare transaction to one clothed by a surrounding context formed from an aggregate of all relevant past decision patterns. The final chapter examines various aspects relating to a successful ES implementation project, and the appendix provides an overview of the SAP Business Suite to give you a practical context to the discussions presented in the book.
Автор: Bhattacharya, Dipankar Название: Microsoft dynamics crm 2011 cookbook ISBN: 1849684529 ISBN-13(EAN): 9781849684521 Издательство: Неизвестно Рейтинг: Цена: 80910.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mark Beckner; Triston Arisawa Название: Microsoft Dynamics CRM API Development for Online and On-Premise Environments ISBN: 1430263466 ISBN-13(EAN): 9781430263463 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Foreword by Ismail Nalwala, Principal, IOTAP.
Автор: Nguyen Bang Название: Dark Side of CRM ISBN: 1138803324 ISBN-13(EAN): 9781138803329 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Автор: Nguyen Название: The Dark Side of CRM ISBN: 1138803316 ISBN-13(EAN): 9781138803312 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
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