Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising, Lisa A. Fortini-Campbell

Автор: Marieke de Mooij
Название: Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
ISBN: 1544318154 ISBN-13(EAN): 9781544318158
Издательство: Sage Publications
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Цена: 186910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people`s relationships with others.

Автор: Witkowski
Название: A History of American Consumption
ISBN: 113893691X ISBN-13(EAN): 9781138936911
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

Автор: Mullin
Название: Promotional Marketing
ISBN: 1138567485 ISBN-13(EAN): 9781138567481
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today`s connected world, promotion is fundamental to everything we do to drive business

Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh
Название: Holistic Approaches to Brand Culture and Communication Across Industries
ISBN: 1522531505 ISBN-13(EAN): 9781522531500
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
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Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Yang Kenneth C. C.
Название: Multi-Platform Advertising Strategies in the Global Marketplace
ISBN: 1522531149 ISBN-13(EAN): 9781522531142
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Автор: Barrie Gunter
Название: Gambling Advertising: Nature, Effects and Regulation
ISBN: 1787699242 ISBN-13(EAN): 9781787699243
Издательство: Emerald
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Цена: 98910.00 T
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Описание: This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.

Автор: De Mooij, M.
Название: Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
ISBN: 1544318162 ISBN-13(EAN): 9781544318165
Издательство: Sage Publications
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Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people`s relationships with others.

Автор: Lerman
Название: The Language of Branding
ISBN: 0415806747 ISBN-13(EAN): 9780415806749
Издательство: Taylor&Francis
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Цена: 51030.00 T
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Описание: This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

Автор: Bayraktar Ahmet, Uslay Can
Название: Global Place Branding Campaigns Across Cities, Regions, and Nations
ISBN: 1522505768 ISBN-13(EAN): 9781522505761
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments.Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Автор: Mullin, Roddy
Название: Promotional marketing
ISBN: 0815359950 ISBN-13(EAN): 9780815359951
Издательство: Taylor&Francis
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Цена: 17600.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today`s connected world, promotion is fundamental to everything we do to drive business