Consumption, Psychology and Practice Theories, Wilson, Tony

Автор: A. Parment
Название: Marketing to the 90s Generation
ISBN: 1137444290 ISBN-13(EAN): 9781137444295
Издательство: Springer
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Цена: 55890.00 T
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Описание: Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Автор: Wilson, Tony (university Malaysia Sarawak)
Название: Consumption, psychology and practice theories
ISBN: 1138123935 ISBN-13(EAN): 9781138123939
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.

Автор: Sheth, Jagdish
Название: Genes, climate, and consumption culture
ISBN: 1787434125 ISBN-13(EAN): 9781787434127
Издательство: Emerald
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Цена: 55550.00 T
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Описание: Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.

Название: Digitalizing consumption
ISBN: 1138124893 ISBN-13(EAN): 9781138124899
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание:

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These "market devices" are significant in that they are not only consumed but are also increasingly used by consumers to consume.

Название: Canonical Authors in Consumption Theory
ISBN: 1138648965 ISBN-13(EAN): 9781138648968
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание:

Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research.

Consumption is at the core of contemporary lifestyles, of political successes and failures and of discussions around sustainability and environmental change. Contemporary consumer culture shapes modern identities, and is the engine of the globalizing capitalist economy. Still, most social theorizations over the last century and a half have addressed production processes rather than consumption processes. This is about to change. Studies of consumption play an increasing role as a topic and a domain of study in marketing, anthropology, sociology and cultural studies.

Currently, there is no single compilation that systematically links scholarly work published by the greatest social thinkers of the last 150 years to the understanding of contemporary consumer society. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.

Автор: Santos, Ganassali, Casarin, Laak
Название: Consumption Culture In Europe
ISBN: 146662857X ISBN-13(EAN): 9781466628571
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
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Описание: Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. <br><br><em>Consumption Culture in Europe: Insight into the Beverage Industry</em> brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.|Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. <br><br><em>Consumption Culture in Europe: Insight into the Beverage Industry</em> brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

Автор: Wolfgang Drobetz
Название: Global Stock Markets
ISBN: 3824472724 ISBN-13(EAN): 9783824472727
Издательство: Springer
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Цена: 81050.00 T
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Описание: "While the state-preference approach is perhaps more general than the mean- variance approach and provides an elegant framework for investigating theo- retical issues, it is unfortunately difficult to give it empirical content. " I The state of the art in asset pricing has substantially changed over the past years. While the seminal CAPM represents an equilibrium model derived under rather restrictive assumptions on preferences or return distributions and places a lot of emphasis on the efficiency of a somehow arbitrary market portfolio, subsequent models were much less restrictive with respect to the underlying economic struc- ture. For example, the arbitrage pricing theory maintains the linear relationship between risk and return simply by assuming the absence of arbitrage profits. While empirically more tractable than the CAPM, the main drawback of arbitrage pricing models is that they do not provide much insight into the economic and dynamic nature of risk premia. The "conditional" CAPM provides an elegant econometric framework to characterize how changing economic conditions de- termine the variability of multiple risk premia. However, this framework still re- quires some rather ad-hoc assumptions about the economic nature of the pricing kernel. An ingenious next step in asset pricing modeling was therefore to revert the question to be addressed. Instead of placing strong restrictions on distribu- tions and preferences, observed returns are used to derive restrictions which must be imposed on the stochastic properties of the pricing kernel. A simple Euler-type equation is typically used to characterize that approach.

Автор: Michel Kostecki
Название: The Durable Use of Consumer Products
ISBN: 0792381459 ISBN-13(EAN): 9780792381457
Издательство: Springer
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Цена: 121110.00 T
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Описание: Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products.

Автор: Elizabeth B Goldsmith
Название: Social Influence and Sustainable Consumption
ISBN: 3319345001 ISBN-13(EAN): 9783319345000
Издательство: Springer
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Цена: 93160.00 T
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Описание: This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior.

Автор: Elizabeth B Goldsmith
Название: Social Influence and Sustainable Consumption
ISBN: 3319207377 ISBN-13(EAN): 9783319207377
Издательство: Springer
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Цена: 93160.00 T
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Описание: This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior.

Автор: Benjamin Krischan Schulte
Название: Staying the Consumption Course
ISBN: 3658087870 ISBN-13(EAN): 9783658087876
Издательство: Springer
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Цена: 52240.00 T
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Описание: Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. The author`s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment.

Автор: Muthu
Название: Fast Fashion, Fashion Brands and Sustainable Consumption
ISBN: 9811312672 ISBN-13(EAN): 9789811312670
Издательство: Springer
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Цена: 60550.00 T
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Описание: This book discusses the connection between fast fashion brands and customer-centric sustainability. Fast fashion is an inevitable element in today`s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.