Автор: Doyle Charles Название: A Dictionary of Marketing ISBN: 0198736428 ISBN-13(EAN): 9780198736424 Издательство: Oxford Academ Рейтинг: Цена: 17410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
Автор: Deal Название: Retiring the Generation Gap - How Employees Young and Old Can Find Common Ground ISBN: 1119015871 ISBN-13(EAN): 9781119015871 Издательство: Wiley Рейтинг: Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Jennifer Deal explains the similarities and differences among the generations in the workplace and offers an understanding of what may be causing conflict. She identifies strategies to help managers work more effectively across generations and ensure the development of up-and-coming leaders.
Автор: Jan Hofmeyr Название: Commitment-Led Marketing: The Key to Brand Profits is in the Customer`s Mind ISBN: 0471495743 ISBN-13(EAN): 9780471495741 Издательство: Wiley Рейтинг: Цена: 45400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.
Название: Handbook of marketing scales ISBN: 1412980186 ISBN-13(EAN): 9781412980180 Издательство: Sage Publications Рейтинг: Цена: 163680.00 T Наличие на складе: Невозможна поставка. Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
Автор: Parment Название: Generation Y in Consumer and Labour Markets ISBN: 0415886481 ISBN-13(EAN): 9780415886482 Издательство: Taylor&Francis Рейтинг: Цена: 96970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred--thus the consumer and labor markets converge in some critical dimensions.
This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author's experiences from hundreds of organizations where he has been involved as a consultant - offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
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