Research Companion to Language and Country Branding,
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 18470.00 T Наличие на складе: Есть Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Dickens Charles Название: Great expectations ISBN: 1941875114 ISBN-13(EAN): 9781941875117 Издательство: Неизвестно Рейтинг: Цена: 17110.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Great expectations ISBN: 1941875068 ISBN-13(EAN): 9781941875063 Издательство: Неизвестно Рейтинг: Цена: 17110.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Gbadamosi Название: Young Consumer Behaviour ISBN: 0415790085 ISBN-13(EAN): 9780415790086 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.
Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Название: Routledge companion to public relations ISBN: 0367654644 ISBN-13(EAN): 9780367654641 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.
Автор: Blake, Ren?e Название: The Routledge Companion to the Work of John R. Rickford ISBN: 1032337931 ISBN-13(EAN): 9781032337937 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kubacki, Krzysztof Название: The Routledge Companion to Marketing and Society ISBN: 0367463083 ISBN-13(EAN): 9780367463083 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Moutinho, Luiz Название: The Routledge Companion to the Future of Marketing ISBN: 0415625920 ISBN-13(EAN): 9780415625920 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Нет в наличии.
Автор: Jones, D.G. Brian Название: The Routledge Companion to Marketing History ISBN: 0415714184 ISBN-13(EAN): 9780415714181 Издательство: Taylor&Francis Рейтинг: Цена: 255200.00 T Наличие на складе: Нет в наличии.
Автор: Fernandez, Anne-Sophie Название: The Routledge Companion to Coopetition Strategies ISBN: 1032476052 ISBN-13(EAN): 9781032476056 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Нет в наличии.