Автор: Bardhan, Nilanja, Gower, Karla Название: The role of leadership in building inclusive diversity in public relations ISBN: 0367769646 ISBN-13(EAN): 9780367769642 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
Автор: Larissa Hjorth, Adriana de Souza e Silva Название: The Routledge Companion to Mobile Media Art ISBN: 1032399953 ISBN-13(EAN): 9781032399959 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this companion, a diverse, international, and interdisciplinary group of contributors and editors examine the rapidly expanding, far-reaching field of mobile media as it intersects with art across a range of spaces-theoretical, practical and conceptual.
Автор: Daniel C. Hellinger Название: Conspiracies and Conspiracy Theories in the Age of Trump ISBN: 3030074587 ISBN-13(EAN): 9783030074586 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book focuses on the constant tension between democracy and conspiratorial behavior in the new global order. It addresses the prevalence of conspiracy theories in the phenomenon of Donald Trump and Trumpism, and the paranoid style of American politics that existed long before, first identified with Richard Hofstadter. Hellinger looks critically at both those who hold conspiracy theory beliefs and those who rush to dismiss them. Hellinger argues that we need to acknowledge that the exercise of power by elites is very often conspiratorial and invites both realistic and outlandish conspiracy theories. How we parse the realistic from the outlandish demands more attention than typically accorded in academia and journalism. Tensions between global hegemony and democratic legitimacy become visible in populist theories of conspiracy, both on the left and the right. He argues that we do not live in an age in which conspiracy theories are more profligate, but that we do live in an age in which they offer a more profound challenge to the constituted state than ever before.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 107190.00 T Наличие на складе: Нет в наличии. Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Автор: Quesenberry, Keith A., Название: Social media strategy : ISBN: 1538138174 ISBN-13(EAN): 9781538138175 Издательство: NBN International Рейтинг: Цена: 63360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
Название: The Cambridge Companion to International Theatre Festivals ISBN: 1108442390 ISBN-13(EAN): 9781108442398 Издательство: Cambridge Academ Рейтинг: Цена: 26400.00 T Наличие на складе: Поставка под заказ. Описание: Presents an up-to-date, contextualized account of the global reach and impact of the `festivalization` of culture. It analyses festivals as sites of intercultural negotiation and exchange and reveals their role in Africa, Asia, Australia, the Arab world, Europe and the Americas.
As a central component of contemporary culture, films mirror and shape political debate. Reflecting on this development, scholars in the field of International Relations (IR) increasingly explore the intersection of TV series, fiction film and global politics.So far, however, virtually no systematic scholarly attention has been given to documentary film within IR.
This book fills this void by offering a critical companion to the subject aimed at assisting students, teachers and scholars of IR in understanding and assessing the various ways in which documentary films matter in global politics. The authors of this volume argue that much can be gained if we do not just think of documentaries as a window on or intervention in reality, but as a political epistemology that - like theories - involve particular postures, strategies and methodologies towards the world to which they provide access.
This work will be of great interest to students and scholars of international relations, popular culture and world politics and media studies alike.
Автор: McLisky Название: English for Public Relations: for academic Purposes TB ISBN: 185964533X ISBN-13(EAN): 9781859645338 Издательство: Garnet Education Рейтинг: Цена: 18630.00 T Наличие на складе: Нет в наличии. Описание: A faculty-specific series for students in higher education.
Автор: Howard Tumber, Silvio Waisbord Название: The Routledge companion to media disinformation and populism / ISBN: 0367435764 ISBN-13(EAN): 9780367435769 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This companion brings together a diverse set of concepts used to analyse dimensions of media disinformation and populism globally.
Автор: Wadle Ryan D. Название: Selling Sea Power: Public Relations and the U.S. Navy, 1917-1941 ISBN: 0806162805 ISBN-13(EAN): 9780806162805 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The accepted narrative of the interwar U.S. Navy is one of transformation from a battle-centric force into a force that could fight on the ""three planes"" of war: in the skies, on the water, and under the waves. The political and cultural tumult that accompanied this transformation is another story. Ryan D. Wadle's Selling Sea Power explores this little-known but critically important aspect of naval history. After World War I, the U.S. Navy faced numerous challenges: a call for naval arms limitation, the ascendancy of air power, and budgetary constraints exacerbated by the Great Depression. Selling Sea Power tells the story of how the navy met these challenges by engaging in protracted public relations campaigns at a time when the means and methods of reaching the American public were undergoing dramatic shifts. While printed media continued to thrive, the rapidly growing film and radio industries presented new means by which the navy could connect with politicians and the public. Deftly capturing the institutional nuances and the personalities in play, Wadle tracks the U.S. Navy's at first awkward but ultimately successful manipulation of mass media. At the same time, he analyzes what the public could actually see of the service in the variety of media available to them, including visual examples from progressively more sophisticated - and effective - public relations campaigns. Integrating military policy and strategy with the history of American culture and politics, Selling Sea Power offers a unique look at the complex links between the evolution of the art and industry of persuasion and the growth of the modern U.S. Navy, as well as the connections between the workings of communications and public relations and the command of military and political power.
Автор: Lada T Price; Karen Sanders; Wendy N Wyatt Название: The Routledge companion to journalism ethics / ISBN: 0367206471 ISBN-13(EAN): 9780367206475 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Нет в наличии. Описание: The volume provides a comprehensive discussion of enduring and emerging challenges to ethical journalism worldwide.
Автор: Bernays Edward L. Название: Public Relations ISBN: 0806114576 ISBN-13(EAN): 9780806114576 Издательство: Неизвестно Цена: 41310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
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