Advertising, Gender and Society, Zawisza-Riley Magdalena
Автор: Paul Jobling Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945 ISBN: 1472533437 ISBN-13(EAN): 9781472533432 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Krona Michael, Pennington Rosemary Название: The Media World of Isis ISBN: 0253045924 ISBN-13(EAN): 9780253045928 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 33440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From efficient instructions on how to kill civilians to horrifying videos of beheadings, no terrorist organization has more comprehensively weaponized social media than ISIS. Its strategic, multiplatformed campaign is so effective that it has ensured global news coverage and inspired hundreds of young people around the world to abandon their lives and their countries to join a foreign war. The Media World of ISIS explores the characteristics, mission, and tactics of the organization's use of media and propaganda. Contributors consider how ISIS's media strategies imitate activist tactics, legitimize its self-declared caliphate, and exploit narratives of suffering and imprisonment as propaganda to inspire followers. Using a variety of methods, contributors explore the appeal of ISIS to Westerners, the worldview made apparent in its doctrine, and suggestions for counteracting the organization's approaches. Its highly developed, targeted, and effective media campaign has helped make ISIS one of the most recognized terrorism networks in the world. Gaining a comprehensive understanding of its strategies—what worked and why—will help combat the new realities of terrorism in the 21st century.
Автор: Zawisza-Riley, Magdalena Название: Advertising, Gender and Society ISBN: 113830736X ISBN-13(EAN): 9781138307360 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
In recent years, scholars have argued that the ability of people to choose which channel they want to watch means that television news is just preaching to the choir, and doesn't change any minds. However, this book shows that the media still has an enormous direct impact on American society and politics.
While past research has emphasized the indirect effects of media content on attitudes - through priming or framing, for instance - Dan Cassino argues that past data on both the public opinion and the media side wasn't detailed enough to uncover it. Using a combination of original national surveys, large scale content analysis of news coverage along with data sets as disparate as FBI gun background checks and campaign contribution records, Cassino discusses why it's important to treat different media sources separately, estimating levels of ideological bias for television media sources as well as the differences in the topics that the various media sources cover. Taking this into account proves that exposure to some media sources can serve to actually make Americans less knowledgeable about current affairs, and more likely to buy into conspiracy theories.
Even in an era of declining viewership, the media - especially Fox News - are shaping our society and our politics. This book documents how this is happening, and shows the consequences for Americans. The quality of journalism is more than an academic question: when coverage focuses on questionable topics, or political bias, there are consequences.
Автор: van Dijk Jan AGM Название: Internet and Democracy in the Network Society ISBN: 0815363028 ISBN-13(EAN): 9780815363026 Издательство: Taylor&Francis Рейтинг: Цена: 23760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Underpinned by up-to-date literature, this important textbook is aimed at students and scholars of communication studies, political science, sociology, political communication, and international relations.
Автор: Jeffries Dru Название: #wwe: Professional Wrestling in the Digital Age ISBN: 025304491X ISBN-13(EAN): 9780253044914 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The millions of fans who watch World Wrestling Entertainment (WWE) programs each year are well aware of their role in building the narrative of the sport. #WWE: Professional Wrestling in the Digital Age explores the intersections between media, technology, and fandom in WWE's contemporary programming and business practices. In the Reality Era of WWE (2011 to the present), wrestling narratives have increasingly drawn on real-life personalities and events that stretch beyond the story-world created and maintained by WWE. At the same time, the internet and fandom have a greater influence on the company than ever before. By examining various sites of struggle and negotiation between WWE executives and in-ring performers, between the product and its fans, and between the company and the rest of the wrestling industry, the contributors to this volume highlight the role of various media platforms in shaping and disseminating WWE narratives. Treating the company and its product not merely as sports entertainment, but also as a brand, an employer, a company, a content producer, and an object of fandom, #WWE conceptualizes the evolution of professional wrestling's most successful company in the digital era.
Автор: Jeffries Dru Название: #wwe: Professional Wrestling in the Digital Age ISBN: 0253044901 ISBN-13(EAN): 9780253044907 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 62700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The millions of fans who watch World Wrestling Entertainment (WWE) programs each year are well aware of their role in building the narrative of the sport. #WWE: Professional Wrestling in the Digital Age explores the intersections between media, technology, and fandom in WWE's contemporary programming and business practices. In the Reality Era of WWE (2011 to the present), wrestling narratives have increasingly drawn on real-life personalities and events that stretch beyond the story-world created and maintained by WWE. At the same time, the internet and fandom have a greater influence on the company than ever before. By examining various sites of struggle and negotiation between WWE executives and in-ring performers, between the product and its fans, and between the company and the rest of the wrestling industry, the contributors to this volume highlight the role of various media platforms in shaping and disseminating WWE narratives. Treating the company and its product not merely as sports entertainment, but also as a brand, an employer, a company, a content producer, and an object of fandom, #WWE conceptualizes the evolution of professional wrestling's most successful company in the digital era.
Автор: Scott Davidson Название: Going Grey: The Mediation of Politics in an Ageing Society ISBN: 1409433927 ISBN-13(EAN): 9781409433927 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Developed countries throughout the world are experiencing population ageing and the new challenges that arise from this change in the national demographic. This book provides insight into how ageing and the increased proportion of older voters is being framed by the media. It demands us to re-think how the media portray and frame later life.
Автор: Dan Kennedy Название: The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age ISBN: 1625340044 ISBN-13(EAN): 9781625340047 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 87780.00 T Наличие на складе: Невозможна поставка. Описание: Tells the story of the New Haven Independent, a nonprofit community website in Connecticut that is at the leading edge of reinventing local journalism. The Wired City includes the perspectives of journalists, activists, and civic leaders who are actively re-envisioning how journalism can be meaningful in a hyperconnected age of abundant news sources.
Автор: Paul Jobling Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945 ISBN: 1474254462 ISBN-13(EAN): 9781474254465 Издательство: Bloomsbury Academic Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Eugenie Shinkle Название: Fashion Photography: Meaning and Affect in Images of the Body ISBN: 1472575792 ISBN-13(EAN): 9781472575791 Издательство: Bloomsbury Academic Рейтинг: Цена: 68640.00 T Наличие на складе: Нет в наличии. Описание: Fashion Photography shows how the meaning of fashion images can depend upon how we feel about them. Feelings, of course, are difficult to analyse or decode – yet fashion photography trades on intangibles like mood, atmosphere and attitude, and qualities such as colour, touch, and bodily empathy. Such ‘affective’ attributes, which lie at the heart of all fashion photographs, are often resistant to interpretation. Whilst acknowledging the legitimacy of existing critiques, this volume extends and develops them by examining a different set of analytical models. Drawing on the latest research in fields including psychology, cognitive neuroscience, neuroaesthetics and cultural studies, Fashion Photography broadens the critical analysis of fashion photography by examining the affective and embodied dimensions of fashion imagery including emotional responses, sensory crossover, and the biological registers of image perception.
Автор: Soules Marshall Название: Media, Persuasion and Propaganda ISBN: 0748644156 ISBN-13(EAN): 9780748644155 Издательство: Bloomsbury Academic Рейтинг: Цена: 26390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?
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