Entrepreneurial Marketing: A Blueprint for Customer Engagement, Beth Goldstein

Название: Customer Engagement
ISBN: 1138847380 ISBN-13(EAN): 9781138847385
Издательство: Taylor&Francis
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Цена: 158230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Автор: Atherton Julie
Название: Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
ISBN: 1789660319 ISBN-13(EAN): 9781789660319
Издательство: Неизвестно
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Цена: 164150.00 T
Наличие на складе: Невозможна поставка.
Описание: Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an integrated customer engagement strategy.

Автор: Smith Pr, Zook Ze
Название: Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
ISBN: 1789666953 ISBN-13(EAN): 9781789666953
Издательство: Неизвестно
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Цена: 208440.00 T
Наличие на складе: Невозможна поставка.
Описание: Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

Автор: Timmons
Название: The Entrepreneurial Engineer
ISBN: 1107024722 ISBN-13(EAN): 9781107024724
Издательство: Cambridge Academ
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Цена: 127770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by teachers and successful entrepreneurs, this textbook includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan and preparing solid financial statements.

Автор: Cacciolatti, Luca Lee, Soo Hee
Название: Entrepreneurial marketing for smes
ISBN: 1137532564 ISBN-13(EAN): 9781137532565
Издательство: Springer
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Цена: 97820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Автор: Amwata
Название: Entrepreneurial Marketing
ISBN: 1472450078 ISBN-13(EAN): 9781472450074
Издательство: Taylor&Francis
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Research in the field of Entrepreneurial Marketing (EM) has been growing steadily since the annual conference on ’Research at the Marketing/Entrepreneurship Interface’ was introduced in North America in 1987. There is evidence to testify to the fact that new business ventures face several specific marketing challenges that cannot be dealt with simply by looking at findings from traditional marketing. The reality is that many of these new enterprises result in very high infancy ’mortality rates’. In his book Entrepreneurial Marketing, Nick Amwata presents unique perspectives on this debate and offers a blend of two discrete management areas; marketing and entrepreneurship.

Автор: Hubert K. Rampersad
Название: Authentic Personal Brand Coaching: Entrepreneurial Leadership Brand Coaching for Sustainable High Performance
ISBN: 1681230224 ISBN-13(EAN): 9781681230221
Издательство: Mare Nostrum (Eurospan)
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Цена: 94250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success.

Автор: Hubert K. Rampersad
Название: Authentic Personal Brand Coaching: Entrepreneurial Leadership Brand Coaching for Sustainable High Performance
ISBN: 1681230216 ISBN-13(EAN): 9781681230214
Издательство: Mare Nostrum (Eurospan)
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Цена: 50820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success.

Автор: Chikwe Nella
Название: The Unstoppable Woman in Business: A Woman`s Entrepreneurial Blueprint to Convert Setbacks Into Solutions and Strategies to Successfully Step Out, Sta
ISBN: 0648085651 ISBN-13(EAN): 9780648085652
Издательство: Неизвестно
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Цена: 26160.00 T
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Описание: Global Women, leading to inspire, influence and impact women of purpose. Sharing a common vision to help educate, empower and elevate them to lead unstoppable lives, build empires, global brands and legacies that stand the test of time.

Название: Entrepreneurial Marketing and International New Ventures
ISBN: 0367456397 ISBN-13(EAN): 9780367456399
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.

Автор: Sethna Zubin
Название: Entrepreneurial Marketing
ISBN: 1781907862 ISBN-13(EAN): 9781781907863
Издательство: Emerald
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Цена: 100270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Entrepreneurial Marketing

Автор: Nijssen Ed
Название: Entrepreneurial Marketing
ISBN: 0415722217 ISBN-13(EAN): 9780415722216
Издательство: Taylor&Francis
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Цена: 40820.00 T
Наличие на складе: Нет в наличии.
Описание: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.