Entrepreneurial marketing for smes, Cacciolatti, Luca Lee, Soo Hee

Автор: Nickson, David
Название: It procurement handbook for smes
ISBN: 1902505980 ISBN-13(EAN): 9781902505985
Издательство: Неизвестно
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Цена: 59830.00 T
Наличие на складе: Невозможна поставка.
Описание: A guide for Small to Medium Enterprises looking to purchase IT products and services. It covers topics involved in the procurement cycle, from identifying and managing the changing IT requirements of the business, through the evaluation and bidding process, to managing suppliers and the delivery of their IT products and services.

Автор: Lowellyne James
Название: Sustainability Footprints in SMEs: Strategy and Case Studies for Entrepreneurs and Small Business
ISBN: 1118779436 ISBN-13(EAN): 9781118779439
Издательство: Wiley
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Цена: 66470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reviews the evolution and theory of Sustainability Footprints e.g.

Название: Sustainable marketing concept in european smes
ISBN: 1787540391 ISBN-13(EAN): 9781787540392
Издательство: Emerald
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Цена: 104340.00 T
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Описание: The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.

Автор: Oyelaran-oyeyinka, Banji Lal, Kaushalesh
Название: Smes and new technologies
ISBN: 0230002013 ISBN-13(EAN): 9780230002012
Издательство: Springer
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Цена: 107130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This books looks specifically at ICT adoption and learning trajectories in developing countries; a context characterized by skill deficiencies and weak institutional support. The authors employ a theoretical framework and research techniques to present firm-level evidence on learning in firms in an Internet-based production environment.

Автор: Di Bitetto Massimiliano, Gilardoni Gianmarco, D`An
Название: SMEs as the Unknown Stakeholder: Entrepreneurship in the Political Arena
ISBN: 1137331194 ISBN-13(EAN): 9781137331199
Издательство: Springer
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Цена: 74530.00 T
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Описание: Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. A cross-sector approach to responsibility for government as well as private businesses.

Автор: Chaston Ian
Название: Entrepreneurial Marketing
ISBN: 1137500905 ISBN-13(EAN): 9781137500908
Издательство: Springer
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Цена: 52170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.

Автор: Andy Phippen; Hazel Lacoh?e
Название: The Impact of Fibre Connectivity on SMEs
ISBN: 3319475533 ISBN-13(EAN): 9783319475530
Издательство: Springer
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Цена: 51230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on research conducted over the last 3 years in Cornwall, UK, this new book explores the impact of the EU/BT funded introduction of fibre broadband on rural SMEs. Including a qualitative methodology and in depth focus groups with over 200 companies, The Impact of Fibre Connectivity on SMEs provides a detailed, in depth, analysis to challenge conventionally held beliefs in the value of subsidy and policy pressure in the deployment of such projects. With focus on regional development in the UK as well as exploration of the wider EU context, the book presents a genuine insight into the technology adoption and technology provision.

Автор: Vanhaverbeke
Название: Managing Open Innovation in SMEs
ISBN: 1107073022 ISBN-13(EAN): 9781107073029
Издательство: Cambridge Academ
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Цена: 104550.00 T
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Описание: This book uses in-depth case studies to provide a structured analysis of open innovation practices in small and medium-sized enterprises.

Автор: Vanhaverbeke
Название: Managing Open Innovation in SMEs
ISBN: 1107421330 ISBN-13(EAN): 9781107421332
Издательство: Cambridge Academ
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Цена: 36960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses in-depth case studies to provide a structured analysis of open innovation practices in small and medium-sized enterprises.

Автор: B Aharonson, U Stettner, T Amb
Название: Exploration and Exploitation in Early Stage Ventures and SMEs
ISBN: 1783506555 ISBN-13(EAN): 9781783506552
Издательство: Emerald
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Цена: 163970.00 T
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Описание: This volume of Technology, Innovation, Entrepreneurship and Competitive Strategy is devoted to research aimed at understanding the implications of Exploration and Exploitation activities in early-stage ventures and small-and-medium enterprises (SMEs).

Автор: Amwata
Название: Entrepreneurial Marketing
ISBN: 1472450078 ISBN-13(EAN): 9781472450074
Издательство: Taylor&Francis
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Research in the field of Entrepreneurial Marketing (EM) has been growing steadily since the annual conference on ’Research at the Marketing/Entrepreneurship Interface’ was introduced in North America in 1987. There is evidence to testify to the fact that new business ventures face several specific marketing challenges that cannot be dealt with simply by looking at findings from traditional marketing. The reality is that many of these new enterprises result in very high infancy ’mortality rates’. In his book Entrepreneurial Marketing, Nick Amwata presents unique perspectives on this debate and offers a blend of two discrete management areas; marketing and entrepreneurship.