The Social and Material Dimensions of Markets, Elizabeth Parsons

Автор: Forbes J. D.
Название: The Consumer Interest (Rle Consumer Behaviour): Dimensions and Policy Implications
ISBN: 1138838241 ISBN-13(EAN): 9781138838246
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание: This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.

Автор: S. Chatterjee; N.P. Singh; D.P. Goyal; Narain Gupt
Название: Managing in Recovering Markets
ISBN: 8132219783 ISBN-13(EAN): 9788132219781
Издательство: Springer
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Цена: 121110.00 T
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Описание: The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain their core competitive advantages. The book collects research papers presented at the Global Conference on Managing in Recovering Markets (GCMRM), held in March 2014.

Автор: Ana Maria Soares, Maher Georges Elmashhara
Название: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
ISBN: 1799822214 ISBN-13(EAN): 9781799822219
Издательство: Mare Nostrum (Eurospan)
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Цена: 147840.00 T
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Описание: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Автор: Ana Maria Soares, Maher Georges Elmashhara
Название: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
ISBN: 1799822206 ISBN-13(EAN): 9781799822202
Издательство: Mare Nostrum (Eurospan)
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Цена: 193110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Автор: K. McKague; M. Siddiquee
Название: Making Markets More Inclusive
ISBN: 1349480282 ISBN-13(EAN): 9781349480289
Издательство: Springer
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Цена: 65210.00 T
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Описание: Introducing digital fat testing machines into the dairy value chain helped reward farmers for making investments in producing higher quality milk, as well as ensuring transparent and timely payments (Chapter 7).

Автор: Reyes-Mercado
Название: Eco-Innovations in Emerging Markets
ISBN: 1137587415 ISBN-13(EAN): 9781137587411
Издательство: Springer
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Цена: 46570.00 T
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Описание: Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers.

Автор: Niklas Schaffmeister
Название: Brand Building and Marketing in Key Emerging Markets
ISBN: 3319367692 ISBN-13(EAN): 9783319367699
Издательство: Springer
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Цена: 74530.00 T
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Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.

Автор: Liming Zhao
Название: Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China
ISBN: 366247252X ISBN-13(EAN): 9783662472521
Издательство: Springer
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Цена: 46570.00 T
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Описание: Introduction.- Particularity of the Western Region and Its Significance of Research.- Reorganization of Sales Channel for Vegetable Farmers.- Reorganization of Vegetable Wholesale Market.- Reorganization of Vegetable Wholesaling Circulation.- Reorganization of Vegetable Retailing Circulation.- Economic Ethics and Solutions.

Автор: Raymond A. Hopkins
Название: Grow Your Global Markets
ISBN: 1484231139 ISBN-13(EAN): 9781484231135
Издательство: Springer
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Цена: 30740.00 T
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Описание:

Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering foreign markets will learn how to overcome the most significant challenges and barriers to entering foreign markets.

Firms operate in a worldwide economy responsible today for 40 million US trade-dependent jobs and approximately six million US factory jobs--roughly half of all manufacturing employment, whether or not they have any interest in global business activities. In the face of globalization, small businesses must evaluate their strengths, weaknesses, opportunities, and threats and then develop strategies that effectively respond to the globalized business environment in which they operate. If your firm is growth-oriented--and what business is not?--you should grow global markets as an important strategic option allowing you to:

• Reach new customers/markets with little or no competition
  
• Reduce dependence on a limited number of major customers
  
• Even out business cycle-related demand fluctuations
  
• Extend the life of niche products to new markets
  
• Develop a global network of contacts and partners that improves their offerings to established customers

Автор: Yu (Aimee) Zhang
Название: Collaboration in the Australian and Chinese Mobile Telecommunication Markets
ISBN: 3662513994 ISBN-13(EAN): 9783662513996
Издательство: Springer
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Цена: 144410.00 T
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Описание: Inter-firm collaboration has become increasingly important in the globaleconomy, as firms now rely on collaborations to access new resources, new technologies, skills, the latest market information, new markets and knowledge, to accelerate innovation, to reduce costs, and to overcome government policy barriers.

Автор: Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis
Название: Marketing Cases from Emerging Markets
ISBN: 3662511231 ISBN-13(EAN): 9783662511237
Издательство: Springer
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Цена: 65210.00 T
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Описание: This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.

Автор: Peter S. H. Leeflang; Jaap E. Wieringa; Tammo H.A
Название: Advanced Methods for Modeling Markets
ISBN: 331953467X ISBN-13(EAN): 9783319534671
Издательство: Springer
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Цена: 204970.00 T
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Описание: This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.