Interactive Marketing, Miles

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Dwyer
Название: Business Marketing
ISBN: 0073529907 ISBN-13(EAN): 9780073529905
Издательство: McGraw-Hill
Рейтинг:
Цена: 124690.00 T
Наличие на складе: Поставка под заказ.
Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
Рейтинг:
Цена: 39060.00 T
Наличие на складе: Поставка под заказ.
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

Автор: Netter Frank H.
Название: Atlas of Human Anatomy.6 ed. Including Student Consult Interactive Ancillaries and Guides
ISBN: 1455704180 ISBN-13(EAN): 9781455704187
Издательство: Elsevier Science
Рейтинг:
Цена: 62870.00 T
Наличие на складе: Невозможна поставка.
Описание: Offers unsurpassed depictions of the human body in clear, brilliant detail - all from a clinician`s perspective. With its emphasis on anatomic relationships and clinically relevant views, this book provides a coherent, lasting visual vocabulary for understanding anatomy and how it applies to medicine.

Автор: Gamble Stephen
Название: Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers
ISBN: 1119157439 ISBN-13(EAN): 9781119157434
Издательство: Wiley
Рейтинг:
Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.

Автор: Gummesson, Evert
Название: Total relationship marketing
ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
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Цена: 29040.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
Рейтинг:
Цена: 163680.00 T
Наличие на складе: Невозможна поставка.
Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 62410.00 T
Наличие на складе: Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 79190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.