The Dutch Republic and the Birth of Modern Advertising, Arthur der Weduwen, Andrew Pettegree

Автор: Arthur der Weduwen, Andrew Pettegree
Название: News, Business and Public Information: Advertisements and Announcements in Dutch and Flemish Newspapers, 1620-1675
ISBN: 9004420827 ISBN-13(EAN): 9789004420823
Издательство: Brill
Цена: 264320.00 T
Наличие на складе: Нет в наличии.
Описание: The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age.

Автор: Nicholas Holm
Название: Advertising and Consumer Society
ISBN: 1137471743 ISBN-13(EAN): 9781137471741
Издательство: Springer
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Цена: 36580.00 T
Наличие на складе: Поставка под заказ.
Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Автор: Van Miert Dirk
Название: The Emancipation of Biblical Philology in the Dutch Republic, 1590-1670
ISBN: 0198803931 ISBN-13(EAN): 9780198803935
Издательство: Oxford Academ
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Цена: 83430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A study of the school of biblical scholarship established by Joseph Scaliger in the Dutch Republic in the period 1590-1670.

Автор: Krona Michael, Pennington Rosemary
Название: The Media World of Isis
ISBN: 0253045924 ISBN-13(EAN): 9780253045928
Издательство: Mare Nostrum (Eurospan)
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Цена: 33440.00 T
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Описание: From efficient instructions on how to kill civilians to horrifying videos of beheadings, no terrorist organization has more comprehensively weaponized social media than ISIS. Its strategic, multiplatformed campaign is so effective that it has ensured global news coverage and inspired hundreds of young people around the world to abandon their lives and their countries to join a foreign war. The Media World of ISIS explores the characteristics, mission, and tactics of the organization's use of media and propaganda. Contributors consider how ISIS's media strategies imitate activist tactics, legitimize its self-declared caliphate, and exploit narratives of suffering and imprisonment as propaganda to inspire followers. Using a variety of methods, contributors explore the appeal of ISIS to Westerners, the worldview made apparent in its doctrine, and suggestions for counteracting the organization's approaches. Its highly developed, targeted, and effective media campaign has helped make ISIS one of the most recognized terrorism networks in the world. Gaining a comprehensive understanding of its strategies—what worked and why—will help combat the new realities of terrorism in the 21st century.

Автор: Rifon
Название: Advertising and Violence
ISBN: 0765642689 ISBN-13(EAN): 9780765642684
Издательство: Taylor&Francis
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Цена: 142910.00 T
Наличие на складе: Нет в наличии.
Описание: Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the books coverage.

Автор: Fletcher Winston
Название: Advertising: A Very Short Introduction
ISBN: 0199568928 ISBN-13(EAN): 9780199568925
Издательство: Oxford Academ
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Цена: 10550.00 T
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Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Автор: Barnes, Susan B.
Название: Branding as Communication
ISBN: 1433128039 ISBN-13(EAN): 9781433128035
Издательство: Peter Lang
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Цена: 76000.00 T
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Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

Автор: Einstein, Mara,
Название: Advertising :
ISBN: 0190625880 ISBN-13(EAN): 9780190625887
Издательство: Oxford Academ
Рейтинг:
Цена: 50680.00 T
Наличие на складе: Поставка под заказ.
Описание: 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial
messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's
easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.

Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how
marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and
to what end?

Автор: Jan de Vries
Название: The Price of Bread: Regulating the Market in the Dutch Republic
ISBN: 1108476384 ISBN-13(EAN): 9781108476386
Издательство: Cambridge Academ
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Цена: 44350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to maintain fair market relations, a major contemporary concern, is addressed in this study of the regulation of bread prices. The humble loaf serves as a prism through which to explore major developments in early modern European society and how public market regulation affected private economic life.

Автор: Karen Eline Hollewand
Название: The Banishment of Beverland: Sex, Sin, and Scholarship in the Seventeenth-Century Dutch Republic
ISBN: 9004344969 ISBN-13(EAN): 9789004344969
Издательство: Brill
Цена: 158060.00 T
Наличие на складе: Невозможна поставка.
Описание: In 1679 Hadriaan Beverland (1650-1716) was banished from the province of Holland. Why was this humanist scholar exiled from one of the most tolerant parts of Europe in the seventeenth century? To answer this question, this book places Beverland’s writings on sex, sin, and scholarship in their historical context for the first time. Beverland argued that sexual lust was the original sin and highlighted the importance of sex in human nature, ancient history, and his own society. His audacious works hit a raw nerve: Dutch theologians accused him of atheism, he was abandoned by his humanist colleagues, and he was banished by the University of Leiden. By positioning Beverland’s extraordinary scholarship in the context of the seventeenth-century Dutch Republic, this book examines how his radical studies challenged the intellectual, ecclesiastical, and political elite, providing a fresh perspective upon the Dutch Republic in the last decades of its Golden Age.

Автор: Joke Spaans, Jetze Touber
Название: Enlightened Religion: From Confessional Churches to Polite Piety in the Dutch Republic
ISBN: 9004298924 ISBN-13(EAN): 9789004298927
Издательство: Brill
Цена: 197910.00 T
Наличие на складе: Невозможна поставка.
Описание: The history of the relation between religion and Enlightenment has been virtually rewritten In recent decades. The idea of a fairly unidirectional 'rise of paganism', or 'secularisation', has been replaced by a much more variegated panorama of interlocking changes--not least in the nature of both religion and rationalism. This volume explores developments in various cultural fields--from lexicology to geographical exploration, and from philosophy and history to theology, media and the arts--involved in the transformation of worldviews in the decades around 1700. The main focus is on the Dutch Republic, where discussion culture was more inclusive than in most other countries, and where people from very different walks of life joined the conversation.

Contributors include: Wiep van Bunge, Frank Daudeij, Martin Gierl, Albert Gootjes, Trudelien van 't Hof, Jonathan Israel, Henri Krop, Fred van Lieburg, Jaap Nieuwstraten, Joke Spaans, Jetze Touber, and Arthur Weststeijn.

Автор: deGroot Dagomar
Название: The Frigid Golden Age: Climate Change, the Little Ice Age, and the Dutch Republic, 1560-1720
ISBN: 1108410413 ISBN-13(EAN): 9781108410410
Издательство: Cambridge Academ
Рейтинг:
Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first detailed analysis of how climate change influenced the Golden Age of the Dutch Republic, from the middle of the sixteenth century to the early decades of the eighteenth century. For environmental historians, scholars of Dutch history, and anyone interested in climate change.