Автор: Wiedemann Julius Название: LOGO Design: Global Brands (BU) ISBN: 3836576759 ISBN-13(EAN): 9783836576758 Издательство: Taschen Рейтинг: Цена: 17710.00 T Наличие на складе: Есть Описание: Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals` corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today`s visual culture.
Автор: Romaniuk Jenni, Sharp Byron Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands ISBN: 0195596269 ISBN-13(EAN): 9780195596267 Издательство: Oxford Academ Рейтинг: Цена: 26390.00 T Наличие на складе: Невозможна поставка. Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
In the late 1970s, the United States often seemed to be a superpower in decline. Battered by crises and setbacks around the globe, its post–World War II international leadership appeared to be draining steadily away. Yet just over a decade later, by the early 1990s, America’s global primacy had been reasserted in dramatic fashion. The Cold War had ended with Washington and its allies triumphant; democracy and free markets were spreading like never before. The United States was now enjoying its "unipolar moment"—an era in which Washington faced no near-term rivals for global power and influence, and one in which the defining feature of international politics was American dominance. How did this remarkable turnaround occur, and what role did U.S. foreign policy play in causing it? In this important book, Hal Brands uses recently declassified archival materials to tell the story of American resurgence.
Brands weaves together the key threads of global change and U.S. policy from the late 1970s through the early 1990s, examining the Cold War struggle with Moscow, the rise of a more integrated and globalized world economy, the rapid advance of human rights and democracy, and the emergence of new global challenges like Islamic extremism and international terrorism. Brands reveals how deep structural changes in the international system interacted with strategies pursued by Jimmy Carter, Ronald Reagan, and George H. W. Bush to usher in an era of reinvigorated and in many ways unprecedented American primacy. Making the Unipolar Moment provides an indispensable account of how the post–Cold War order that we still inhabit came to be.
Автор: Herzeca, Lois F (Author), Hogan, Howard S (Author) Название: Fashion Law & Business: Brands & Retailers ISBN: 140242051X ISBN-13(EAN): 9781402420511 Издательство: Неизвестно Цена: 131040.00 T Наличие на складе: Невозможна поставка. Описание: To the general public, the fashion industry is most closely identified with celebrated fashion houses mounting elaborate and highly publicized runway shows in the major fashion capitals of the world. In reality, the fashion industry is much more diverse, complex, and global. FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. In FASHION LAW AND BUSINESS you'll learn: - The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing. - How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. - The contractual relationships and regulatory issues applicable to the design and production of fashion products. - The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce - The legal issues involved in leasing and licensing brick-and-mortar retail stores, with a focus on the significant contractual terms that should be considered in connection with such real estate transactions. - How to deal with labor and employment issues that relate to the fashion industry, including working conditions, wages and hours, child labor, use of independent contractors such as sales representatives, and developments in collective bargaining in the fashion industry. Written by two of America's leading fashion and retail law authorities, FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.
Автор: Brands, H. W. Название: Zealot And The Emancipator ISBN: 0385544006 ISBN-13(EAN): 9780385544009 Издательство: Random House (USA) Рейтинг: Цена: 18390.00 T Наличие на складе: Нет в наличии. Описание: From New York Times bestselling historian H. W. Brands, the epic struggle over slavery as embodied by John Brown and Abraham Lincoln, two men with radically different views on how moral people must act when their democracy countenances evil. John Brown was a charismatic and deeply religious man who heard the God of the Old Testament speaking to him, telling him to destroy slavery by any means. In 1854, when Congress opened Kansas territory to slavery, Brown raised a band of followers to wage war against the institution--his men tore proslavery settlers from their homes and hacked them to death with broadswords. Three years later Brown and his men assaulted the federal arsenal at Harpers Ferry, Virginia, hoping to arm slaves with weapons for the coming race war that would cleanse the nation of slavery once and for all. Brown's violence pointed ambitious Illinois lawyer and former office-holder Abraham Lincoln toward a different solution to slavery: politics. A member of the moderate wing of the new, antislavery Republican Party, he spoke cautiously and dreamed big, plotting his path to Washington and perhaps the White House. Yet Lincoln's caution couldn't preserve him from the vortex of violence Brown set in motion. Arrested and sentenced to death, Brown's righteous dignity on the way to the gallows led many in the North to see him as a martyr to liberty. Southerners responded in anger and horror that a terrorist was made into a saint. Lincoln shrewdly threaded the needle of the fracturing country and won election as president, still preaching moderation. But the time for moderation had passed, and as the nation careened toward war Lincoln would see his central faith, that democracy can resolve its moral crises peacefully, face the ultimate test. Master storyteller H. W. Brands narrates in thrilling fashion how two men confronted America's gravest scourge in the moments before the nation's darkest hour.
Автор: Brands, H. W. Название: T.R. ISBN: 0465069592 ISBN-13(EAN): 9780465069590 Издательство: Little Brown Рейтинг: Цена: 25290.00 T Наличие на складе: Поставка под заказ. Описание: From the New York Times bestselling author, an acclaimed biography of President Teddy Roosevelt Lauded as a rip-roaring life (Wall Street Journal), TR is a magisterial biography of Theodore Roosevelt by bestselling author H.W. Brands. In his time, there was no more popular national figure than Roosevelt. It was not just the energy he brought to every political office he held or his unshakable moral convictions that made him so popular, or even his status as a bonafide war hero. Most important, Theodore Roosevelt was loved by the people because this scion of a privileged New York family loved America and Americans. And yet, according to Brands, if we look at the private Roosevelt without blinders, we see a man whose great public strengths hid enormous personal deficiencies; he was uncompromising, self-involved, and a highly imperfect brother, husband, and father. Beautifully written, and powerfully moved by its subject, TR is the classic biography of one of America's greatest and most complex leaders.
Are you intrigued by imagination and yearn to overcome the reasons you think you can't do something more playful, fun or meaningful? Are you a millennial, boomer, octogenarian or anywhere in between who would like to realize and express themselves in a whole new way or be more imaginative with what to do with the life that lies ahead? As children, most of us lived and thrived in a world of imagination. We were not afraid to be artists, musicians, dancers, actors and writers. How did all of that natural creativity fall away as we aged? When and why did imagination take a back seat to harsher realities and more mundane considerations?
The Imagination Playbook is for all of us looking for that spark or lightning bolt; whether we are entrepreneurs, artisans, social activists, brand managers, corporate execs, communicators, magicians or jelly bean counters.
Imagination is the fusion between art and science that we can tap into with every breath. It feeds our soul, makes our spirit soar and gives us hope. It moves us forward and guides us to both discovery and escape. Author, consultant and Idea Whisperer Mitch Markson wrote The Imagination Playbook to remind us that there is an idea laboratory in everyone's mind--unlimited and waiting, ready to be activated. In this visually explosive and interactive book, he shares the lessons and secrets from a lifetime of experience; one that recognizes that a healthy mix of strategic process, gut instinct, trial and error, experimentation, and mixing it up with strange bedfellows, can lead us to a new outer space of imaginative possibilities.
ThisPlaybook is a guide to help you be more imaginative, playful and purposeful with your "brand" (whether that brand is you, your product/service, your organization, or an identifying issue you are passionate about). Inside, you'll learn how to feel more comfortable with the designations of Imagination and Creativity and find and flex your imagination and creativity muscles with "playtime" activities, imagination-stirring tools (not rules), a personal branding guide, a social issue-to-brand primer with plenty of examples, and a few of Mitch's experimental brands ripe for collaboration and harvesting.
Let the imagination therapy session begin
About the Author
Mitch Markson is Creator and Ground Control of Markson IdeaCraft, a consultancy dedicated to brand positioning and idea development. He works with a variety of agencies, brands, and non-profit organizations on bespoke projects.
Mitch was Ogilvy PR's President of Brand Marketing and Chief Creative Officer of Purpose Branding. Prior to that Mitch spent twenty-two years at Edelman (one of the world's largest Communications Agencies), where he became the firm's first Global Chief Creative Officer.
Mitch has helped clients identify and explore their purpose territory; developing unique and differentiating propositions as well as activating programs for maximum economic and societal gain. Some of the brands he has helped include, Microsoft, American Express, Unilever, Bariila, Ford, Gore-Tex, Hershey, GE, Starbucks, HP, P&G, Johnson & Johnson, Puerto Rico Tourism, Zagat and Amenity Analytics.
For the last seven years, Mitch has been teaching a graduate course in Global Communications and Branding at the American University of Paris. He also serves on the board of the Alliance for Positive Change (an HIV/AIDS service organization in NYC) and is on the international advisory board of the Royal Conservatoire of Scotland.
Автор: Schaefer Wolfgang, Kuehlwein J. P. Название: Rethinking Prestige Branding: Secrets of the Ueber-Brands ISBN: 0749479221 ISBN-13(EAN): 9780749479220 Издательство: Неизвестно Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they`re sold, but how consumers respond to them.
"Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be." --Al Ries, author of Positioning and The 22 Immutable Laws of Branding
"Filled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well." --David Aaker, vice chair of Prophet and author of Strategic Market Management
"Luis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands." --Paul Polman, CEO of Unilever
"A must-read for every manager of global brands." --Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business
There's no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy--and they're unsure about what exactly to change.
Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to "recon" and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.
Автор: Brands H. W. Название: Haiku History: The American Saga Three Lines at a Time ISBN: 1477320326 ISBN-13(EAN): 9781477320327 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18350.00 T Наличие на складе: Нет в наличии. Описание:
For the past nine years, acclaimed historian H. W. Brands has been tweeting the history of the United States. But this has been no ordinary version of the American tale. Instead, Brands gives his 5,000-plus followers a regular dose of history and poetry combined: his tweets are in the form of haiku.
Haiku History presents a selection of these smart, shrewd, and always informative short poems. “Shivers and specters / Flit over souls in Salem / As nineteen are hanged; describes the Salem witch trials, and “In angry war paint / Men board three Indiamen / And toss the cargo” depicts the Boston Tea Party. “Then an anarchist / Makes one of the war heroes / The next president” recalls the assassination of William McKinley and the accession of Teddy Roosevelt to the presidency, while “Second invasion: / Iraq, where Saddam is still / In troubling control” returns us to the invasion of Iraq in 2003. As he travels from the thirteen colonies to the 2016 election, Brands brings to life the wars, economic crises, social upheavals, and other events that have shaped our nation. A history book like no other, Haiku History injects both fun and poetry into the story of America—three lines at a time.
MOST ORGANIZATIONS have well-written, well-intentioned culture and values statements. They review them at big meetings and plaster them on the walls in the building. Designed to inform how the brand and the people behave, they're intended to have a positive impact on people, process and profits.
The problem: A staggering majority of them are bullsh t. But there is a way to reimagine your values, your culture and your brand in a way that inspires tremendous loyalty, builds community and delivers profits. Entrepreneur and award-winning sales leader Devin Halliday can show you how.
The Belonging Factor is a system based on five shared characteristics of the greatest brands and most successful leaders.
It is designed for CEOs, executives, senior leaders and anyone interested in building an authentic, inspired, diverse culture, centered in a deep sense of belonging.
In this book, Devin Halliday shares stories of brands and leaders who are getting it done, and those that aren't. The simple tools and practical application make the Belonging Factor a must-have resource, no matter your title or position. Whether you're running your own company, coaching a team or just have a passion for success because of people, not on the backs of them, the Belonging Factor is the book you need to inspire people, improve process and deliver profits.
Автор: Brand John Название: Brand`s popular antiquities of Great Britain. Faiths and folklore; a dictionary of national beliefs, superstitions and popular customs, past and curre ISBN: 9353895375 ISBN-13(EAN): 9789353895372 Издательство: Неизвестно Рейтинг: Цена: 28150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.
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