Brand`s popular antiquities of Great Britain. Faiths and folklore; a dictionary of national beliefs, superstitions and popular customs, past and curre, Brand John

Автор: Ries Al, Ries Laura
Название: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
ISBN: 0060007737 ISBN-13(EAN): 9780060007737
Издательство: HarperCollins USA
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Цена: 13230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu

Название: Brand Spaces : Branded Architecture and the Future of Retail Design
ISBN: 3899554779 ISBN-13(EAN): 9783899554779
Издательство: Gestalten
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Цена: 49280.00 T
Наличие на складе: Поставка под заказ.
Описание: Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players.

Автор: Brand Christianna
Название: Fog of Doubt
ISBN: 1453236740 ISBN-13(EAN): 9781453236741
Издательство: Неизвестно
Цена: 17460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inspector Cockrill is called in to solve the murder of a most unpopular Belgian Few were disappointed when Raoul Vernet was found with his head bashed in, dead in a pool of his own blood. On vacation in England, the Belgian seducer comes to visit Matilda, an old flame from a few years before. She agrees despite suspicions that Vernet has been deploying his legendary charm on another member of the family: young Rosie, who has returned from her Swiss boarding school carrying a child. None of the family members were in the house when Raoul was killed, but all were within a fog-choked London mile. Rosie calls in the brilliant Inspector Cockrill to clear the family's name, but what he finds is a twisted clan of seven people, each as likely to laugh at a murder as commit one. "A mystery in the classic Christie-Carr-Queen manner . . . an outstanding tour de force." -The New York Times "Fog of Doubt is superbly tricky and meticulously deceptive; it is a classic suspense tale to be read slowly and reread often." -The Guardian " Brand] was ready to jig endlessly with her pieces, to reject and replace until there was not a single gap that her reader would detect." -H.R.F. Keating, author of Crime & Mystery: The 100 Best Books Christianna Brand (1907-1988) was one of the most popular authors of the Golden Age of British mystery writing. Born in Malaya and raised in India, Brand used her experience as a salesgirl as inspiration for her first novel, Death in High Heels, which she based on a fantasy of murdering an irritating coworker. The same year, she debuted her most famous character, Inspector Cockrill, whose adventures she followed until 1957. The film version of the second Cockrill mystery, Green for Danger, is considered one of the best-ever screen adaptations of a classic English mystery. Brand also found success writing children's fiction. Her Nurse Matilda series, about a grotesque nanny who tames ill-behaved children, was adapted for the screen in 2005, as Nanny McPhee. Brand received Edgar Award nominations for the short stories "Twist for Twist" and "Poison in the Cup", as well as one for her nonfiction work Heaven Knows Who. The author of more than two dozen novels, she died in 1988.

Автор: David John
Название: How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business
ISBN: 1632650649 ISBN-13(EAN): 9781632650641
Издательство: Неизвестно
Рейтинг:
Цена: 15630.00 T
Наличие на складе: Невозможна поставка.
Описание: With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

How to Protect (Or Destroy) Your Reputation Online will show you how to:

Автор: Cowell Cressida
Название: How to Train Your Dragon Special Edition: With Brand New Short Stories!
ISBN: 031640747X ISBN-13(EAN): 9780316407472
Издательство: Hachette Book Group
Цена: 6970.00 T
Наличие на складе: Нет в наличии.
Описание: Don't miss this deluxe edition of How to Train Your Dragon, featuring two brand new stories plus a full color poster
In Book One, travel back to the days when Hiccup Horrendous Haddock III was just a boy, the quiet and thoughtful son of the Chief of the Hairy Hooligans. Can Hiccup capture a dragon and train it without being torn limb from limb? Will he become a truly extraordinary hero?
The action continues in two brand new short stories The Day of the Dreader is the tale of a truly dreadful Seadragon who challenges the Hairy Hooligans to a standoff In How to Train Your Viking, we get a dragon's eye view when Toothless the Dragon narrates an epic tale

Автор: Capsule
Название: The Physics of Brand: An Exploration of Brand Perceptions and Measurements for Success
ISBN: 1440342679 ISBN-13(EAN): 9781440342677
Издательство: David & Charles
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Цена: 30340.00 T
Наличие на складе: Нет в наличии.
Описание: Welcome to a brand-new way of thinking about branding."The Physics of Brand" is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, "The Physics of Brand" is your new textbook on brand theory.

Автор: Brand Russell
Название: Booky Wook 2
ISBN: 0007328281 ISBN-13(EAN): 9780007328284
Издательство: HarperCollins UK
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Цена: 9670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the sequel to Russell`s best-selling biography `My Booky Wook` we follow the now sober but still scandalous, sex-fuelled star on his electrifying rise to international fame. A roller coaster ride through tours, films, stand up and tabloids - this time, it`s personal.

Автор: Nicholas Ind and Oriol Iglesias
Название: Brand Desire
ISBN: 1472925351 ISBN-13(EAN): 9781472925350
Издательство: Bloomsbury
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Поставка под заказ.
Описание: Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering security and surprise. Consumers should feel secure when they buy and use a brand; they should be able to trust what a brand says about itself. Alongside this, brands also need to provide novelty, risk, adventure and the unexpected. This isn't just about marketing; this needs to be an organization-wide culture and perspective. Using international case studies from brands including BMW and Burberry, this book explains how companies can build and maintain brand desire through specific strategies and tools, such as: - creating a supportive culture that encourages the active participation of people in brand development; - providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and - being consistent in delivery, from first communications through to after-sales service and support; desirable brands are about desirable experiences.

Автор: D`arienzo, William
Название: Brand Management Strategies: Luxury and Mass Markets
ISBN: 1501318438 ISBN-13(EAN): 9781501318436
Издательство: Macmillan USA/Holtzbrink(MPS)
Рейтинг:
Цена: 61310.00 T
Наличие на складе: Невозможна поставка.
Описание:

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury to Mass Marketpresents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand, brand strategy, and business.

Features
- Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more
- Brandstorming Successes and Failures depict real world case studies of successful-and not so successful-branding strategies
- Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversationsdiscussion questions and Challenges projects and activities

STUDIO Resources
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions

Teaching Resources
- Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
- Test Bank includes sample test questions for each chapter
- PowerPoint(R) presentations include full color images from the book and provide a framework for lecture and discussion

This bundle includes Brand Management Strategies and Brand Management Strategies STUDIO Access Card.

Автор: Lindstrom, Martin
Название: Brand Sense
ISBN: 1439172013 ISBN-13(EAN): 9781439172018
Издательство: Simon & Schuster
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Цена: 12260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products.
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?
In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.
An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Автор: Chernev Alexander
Название: Strategic Brand Management, 2nd Edition
ISBN: 1936572354 ISBN-13(EAN): 9781936572359
Издательство: Неизвестно
Цена: 45930.00 T
Наличие на складе: Невозможна поставка.
Описание:

In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.