Автор: Wiedemann Julius Название: LOGO Design: Global Brands (BU) ISBN: 3836576759 ISBN-13(EAN): 9783836576758 Издательство: Taschen Рейтинг: Цена: 17710.00 T Наличие на складе: Есть Описание: Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals` corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today`s visual culture.
Автор: Romaniuk Jenni, Sharp Byron Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands ISBN: 0195596269 ISBN-13(EAN): 9780195596267 Издательство: Oxford Academ Рейтинг: Цена: 26390.00 T Наличие на складе: Невозможна поставка. Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
In the late 1970s, the United States often seemed to be a superpower in decline. Battered by crises and setbacks around the globe, its post–World War II international leadership appeared to be draining steadily away. Yet just over a decade later, by the early 1990s, America’s global primacy had been reasserted in dramatic fashion. The Cold War had ended with Washington and its allies triumphant; democracy and free markets were spreading like never before. The United States was now enjoying its "unipolar moment"—an era in which Washington faced no near-term rivals for global power and influence, and one in which the defining feature of international politics was American dominance. How did this remarkable turnaround occur, and what role did U.S. foreign policy play in causing it? In this important book, Hal Brands uses recently declassified archival materials to tell the story of American resurgence.
Brands weaves together the key threads of global change and U.S. policy from the late 1970s through the early 1990s, examining the Cold War struggle with Moscow, the rise of a more integrated and globalized world economy, the rapid advance of human rights and democracy, and the emergence of new global challenges like Islamic extremism and international terrorism. Brands reveals how deep structural changes in the international system interacted with strategies pursued by Jimmy Carter, Ronald Reagan, and George H. W. Bush to usher in an era of reinvigorated and in many ways unprecedented American primacy. Making the Unipolar Moment provides an indispensable account of how the post–Cold War order that we still inhabit came to be.
Автор: Herzeca, Lois F (Author), Hogan, Howard S (Author) Название: Fashion Law & Business: Brands & Retailers ISBN: 140242051X ISBN-13(EAN): 9781402420511 Издательство: Неизвестно Цена: 131040.00 T Наличие на складе: Невозможна поставка. Описание: To the general public, the fashion industry is most closely identified with celebrated fashion houses mounting elaborate and highly publicized runway shows in the major fashion capitals of the world. In reality, the fashion industry is much more diverse, complex, and global. FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. In FASHION LAW AND BUSINESS you'll learn: - The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing. - How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. - The contractual relationships and regulatory issues applicable to the design and production of fashion products. - The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce - The legal issues involved in leasing and licensing brick-and-mortar retail stores, with a focus on the significant contractual terms that should be considered in connection with such real estate transactions. - How to deal with labor and employment issues that relate to the fashion industry, including working conditions, wages and hours, child labor, use of independent contractors such as sales representatives, and developments in collective bargaining in the fashion industry. Written by two of America's leading fashion and retail law authorities, FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.
If you plan and want to learn how to be the most successful entrepreneur on 12 months, then keep reading...
Social media marketing is using the online network and various platforms of social media to sell and promote its services and products. It includes far more than what it used to, as so many new platforms have risen to provide users with modes of entertainment. So, to run a successful business online, one needs to use all available sources - including social media platforms. These include gaining traffic through various methods and running advertisements on Facebook, Google, Instagram, YouTube, etc.
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MOST ORGANIZATIONS have well-written, well-intentioned culture and values statements. They review them at big meetings and plaster them on the walls in the building. Designed to inform how the brand and the people behave, they're intended to have a positive impact on people, process and profits.
The problem: A staggering majority of them are bullsh t. But there is a way to reimagine your values, your culture and your brand in a way that inspires tremendous loyalty, builds community and delivers profits. Entrepreneur and award-winning sales leader Devin Halliday can show you how.
The Belonging Factor is a system based on five shared characteristics of the greatest brands and most successful leaders.
It is designed for CEOs, executives, senior leaders and anyone interested in building an authentic, inspired, diverse culture, centered in a deep sense of belonging.
In this book, Devin Halliday shares stories of brands and leaders who are getting it done, and those that aren't. The simple tools and practical application make the Belonging Factor a must-have resource, no matter your title or position. Whether you're running your own company, coaching a team or just have a passion for success because of people, not on the backs of them, the Belonging Factor is the book you need to inspire people, improve process and deliver profits.
Автор: Brands, H. W. Название: Dreams of El Dorado ISBN: 1541672542 ISBN-13(EAN): 9781541672543 Издательство: Little Brown Рейтинг: Цена: 23270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A two-time Pulitzer Prize finalist and New York Times-bestselling author sets a new standard for histories of the American West
Автор: Brands, H. W. Название: T.R. ISBN: 0465069592 ISBN-13(EAN): 9780465069590 Издательство: Little Brown Рейтинг: Цена: 25290.00 T Наличие на складе: Поставка под заказ. Описание: From the New York Times bestselling author, an acclaimed biography of President Teddy Roosevelt Lauded as a rip-roaring life (Wall Street Journal), TR is a magisterial biography of Theodore Roosevelt by bestselling author H.W. Brands. In his time, there was no more popular national figure than Roosevelt. It was not just the energy he brought to every political office he held or his unshakable moral convictions that made him so popular, or even his status as a bonafide war hero. Most important, Theodore Roosevelt was loved by the people because this scion of a privileged New York family loved America and Americans. And yet, according to Brands, if we look at the private Roosevelt without blinders, we see a man whose great public strengths hid enormous personal deficiencies; he was uncompromising, self-involved, and a highly imperfect brother, husband, and father. Beautifully written, and powerfully moved by its subject, TR is the classic biography of one of America's greatest and most complex leaders.
Автор: Sutherland, Adam Название: Big Brands: Amazon ISBN: 0750292636 ISBN-13(EAN): 9780750292634 Издательство: Little Brown Рейтинг: Цена: 9100.00 T Наличие на складе: Поставка под заказ. Описание: Discover the fascinating story behind Amazon, one of the biggest brands around!
Автор: Senker, Cath Название: Big Brands: McDonalds ISBN: 0750292571 ISBN-13(EAN): 9780750292573 Издательство: Little Brown Рейтинг: Цена: 9100.00 T Наличие на складе: Поставка под заказ. Описание: Discover the incredible story behind the world`s most famous fast-food brand!
Are you intrigued by imagination and yearn to overcome the reasons you think you can't do something more playful, fun or meaningful? Are you a millennial, boomer, octogenarian or anywhere in between who would like to realize and express themselves in a whole new way or be more imaginative with what to do with the life that lies ahead? As children, most of us lived and thrived in a world of imagination. We were not afraid to be artists, musicians, dancers, actors and writers. How did all of that natural creativity fall away as we aged? When and why did imagination take a back seat to harsher realities and more mundane considerations?
The Imagination Playbook is for all of us looking for that spark or lightning bolt; whether we are entrepreneurs, artisans, social activists, brand managers, corporate execs, communicators, magicians or jelly bean counters.
Imagination is the fusion between art and science that we can tap into with every breath. It feeds our soul, makes our spirit soar and gives us hope. It moves us forward and guides us to both discovery and escape. Author, consultant and Idea Whisperer Mitch Markson wrote The Imagination Playbook to remind us that there is an idea laboratory in everyone's mind--unlimited and waiting, ready to be activated. In this visually explosive and interactive book, he shares the lessons and secrets from a lifetime of experience; one that recognizes that a healthy mix of strategic process, gut instinct, trial and error, experimentation, and mixing it up with strange bedfellows, can lead us to a new outer space of imaginative possibilities.
ThisPlaybook is a guide to help you be more imaginative, playful and purposeful with your "brand" (whether that brand is you, your product/service, your organization, or an identifying issue you are passionate about). Inside, you'll learn how to feel more comfortable with the designations of Imagination and Creativity and find and flex your imagination and creativity muscles with "playtime" activities, imagination-stirring tools (not rules), a personal branding guide, a social issue-to-brand primer with plenty of examples, and a few of Mitch's experimental brands ripe for collaboration and harvesting.
Let the imagination therapy session begin
About the Author
Mitch Markson is Creator and Ground Control of Markson IdeaCraft, a consultancy dedicated to brand positioning and idea development. He works with a variety of agencies, brands, and non-profit organizations on bespoke projects.
Mitch was Ogilvy PR's President of Brand Marketing and Chief Creative Officer of Purpose Branding. Prior to that Mitch spent twenty-two years at Edelman (one of the world's largest Communications Agencies), where he became the firm's first Global Chief Creative Officer.
Mitch has helped clients identify and explore their purpose territory; developing unique and differentiating propositions as well as activating programs for maximum economic and societal gain. Some of the brands he has helped include, Microsoft, American Express, Unilever, Bariila, Ford, Gore-Tex, Hershey, GE, Starbucks, HP, P&G, Johnson & Johnson, Puerto Rico Tourism, Zagat and Amenity Analytics.
For the last seven years, Mitch has been teaching a graduate course in Global Communications and Branding at the American University of Paris. He also serves on the board of the Alliance for Positive Change (an HIV/AIDS service organization in NYC) and is on the international advisory board of the Royal Conservatoire of Scotland.
Автор: Adams Andy Название: Cattle Brands ISBN: 0368855759 ISBN-13(EAN): 9780368855757 Издательство: Неизвестно Рейтинг: Цена: 14270.00 T Наличие на складе: Невозможна поставка. Описание: It was a wet, bad year on the Old Western Trail. From Red River north and all along was herd after herd waterbound by high water in the rivers. Our outfit lay over nearly a week on the South Canadian, but we were not alone, for there were five other herds waiting for the river to go down. This river had tumbled over her banks for several days, and the driftwood that was coming down would have made it dangerous swimming for cattle. We were expected to arrive in Dodge early in June, but when we reached the North Fork of the Canadian, we were two weeks behind time.
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