Retail Isn`t Dead, Matthias Spanke

Автор: Morgan, Tony
Название: Visual Merchandising
ISBN: 1780676875 ISBN-13(EAN): 9781780676876
Издательство: Laurence King
Рейтинг:
Цена: 25290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Автор: Myerson Paul
Название: Lean Retail and Wholesale
ISBN: 0071829857 ISBN-13(EAN): 9780071829854
Издательство: McGraw-Hill
Рейтинг:
Цена: 53750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Best practices for implementing Lean techniques in the wholesale, distribution, and retail sectors-filled with real-world case studies from industry giants such as Toys R Us, Wal-Mart, Target, and more

Автор: King Mike
Название: Music Marketing: Press, Promotion, Distribution, and Retail
ISBN: 087639098X ISBN-13(EAN): 9780876390986
Издательство: Неизвестно
Рейтинг:
Цена: 22980.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps to develop an active music marketing plan and timeline tailored to your unique strengths and budget. This title also helps to: learn to time your marketing campaign effectively, publicise your music to traditional print outlets and emerging online opportunities, and understand the opportunities for online.

Автор: Granata Giuseppe, Moretta Tartaglione Andrea, Tsiakis Theodosios
Название: Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
ISBN: 1522593438 ISBN-13(EAN): 9781522593430
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 154660.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides insights into improving the understanding of complex retail environments and consumer shopping behaviours in order to predict trends and develop strategies for retailers in times of economic crisis. The book explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry.

Автор: Wang, Shuguang , Du, Paul
Название: Retail Geography
ISBN: 036743511X ISBN-13(EAN): 9780367435110
Издательство: Taylor&Francis
Рейтинг:
Цена: 54090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels.

Автор: Tsan-Ming Choi; Bin Shen
Название: Luxury Fashion Retail Management
ISBN: 9811097550 ISBN-13(EAN): 9789811097553
Издательство: Springer
Рейтинг:
Цена: 186330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.

Автор: Quix, Frank
Название: Retail Marketing
ISBN: 9001807925 ISBN-13(EAN): 9789001807924
Издательство: Taylor&Francis
Рейтинг:
Цена: 93910.00 T
Наличие на складе: Нет в наличии.

Автор: Nie, Winter
Название: The Future of Global Retail
ISBN: 1032070412 ISBN-13(EAN): 9781032070414
Издательство: Taylor&Francis
Рейтинг:
Цена: 137810.00 T
Наличие на складе: Нет в наличии.

Автор: Akehurst, Gary
Название: Retail Structure
ISBN: 0714641766 ISBN-13(EAN): 9780714641768
Издательство: Taylor&Francis
Рейтинг:
Цена: 63280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Reddy, Srinivas
Название: Retail and Marketing Channels (RLE Retailing and Distribution)
ISBN: 0415540399 ISBN-13(EAN): 9780415540391
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Yawson
Название: Contemporary Retail Marketing in Emerging Economies
ISBN: 3031116607 ISBN-13(EAN): 9783031116605
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.

Автор: Curran Hackett Mary
Название: The Sephora Story: The Retail Success You Can`t Makeup
ISBN: 1400232805 ISBN-13(EAN): 9781400232802
Издательство: Gazelle Book Services
Цена: 13790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.