Contemporary Retail Marketing in Emerging Economies, Yawson

Автор: Adhikari Atanu
Название: Services Marketing Issues in Emerging Economies
ISBN: 9811587868 ISBN-13(EAN): 9789811587863
Издательство: Springer
Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting.- Designing the Service Experience for Online Shoppers in Emerging Economies.- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India.- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications.- Institutional Arrangements and Inter-Organizational Governance in Service Companies.- Distribution Service Issues in Emerging Rural Markets With Special Reference to India.- Marketing-Mix and Customer Loyalty in Services Marketing.

Автор: Sylla Ndongo
Название: The Fair Trade Scandal: Marketing Poverty to Benefit the Rich
ISBN: 0821420925 ISBN-13(EAN): 9780821420928
Издательство: Marston Book Services
Цена: 32990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. This book offers an insider`s view of how fair trade improves - or doesn`t - the lot of the world`s poorest.

Автор: Arora
Название: Global Business Transcendence
ISBN: 1137412585 ISBN-13(EAN): 9781137412584
Издательство: Springer
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Цена: 55890.00 T
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Описание: Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies.

Автор: CHIWESHE & VIGAR-ELLIS
Название: Strategic marketing for social enterprises in developing nations /
ISBN: 1522578595 ISBN-13(EAN): 9781522578598
Издательство: Turpin
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Цена: 180180.00 T
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Описание: Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

Автор: Vipin Nadda, Sumesh Dadwal, Roya Rahimi
Название: Promotional Strategies and New Service Opportunities in Emerging Economies
ISBN: 1522522069 ISBN-13(EAN): 9781522522065
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
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Описание: Examines the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academics, practitioners, researchers, students, marketers, and government officials.

Автор: Mukonza Chipo, Hinson Robert E., Adeola Ogechi
Название: Green Marketing in Emerging Markets: Strategic and Operational Perspectives
ISBN: 3030740641 ISBN-13(EAN): 9783030740641
Издательство: Springer
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Цена: 158380.00 T
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Описание: Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

Автор: Anning-Dorson Thomas, Hinson Robert Ebo, Boateng Henry
Название: Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues
ISBN: 3030813282 ISBN-13(EAN): 9783030813284
Издательство: Springer
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Цена: 139750.00 T
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Описание: The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

Автор: Mensah Ishmael, Balasubramanian Kandappan, Jamaluddin Mohd Raziff
Название: Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations
ISBN: 3030837106 ISBN-13(EAN): 9783030837105
Издательство: Springer
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Цена: 149060.00 T
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Описание: Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

Автор: Anning-Dorson Thomas, Hinson Robert Ebo, Coffie Stanley
Название: Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence
ISBN: 3030813363 ISBN-13(EAN): 9783030813369
Издательство: Springer
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Цена: 139750.00 T
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Описание: Chapter 1. Traditional and Contemporary Notions of Marketing Communications (Genevieve Bosah)
Chapter 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix (Ligia A. Trejo)
Chapter 3. Marketing Communication Planning for SMEs in Emerging Markets (Bright Senanu & Thomas Anning-Dorson)
Chapter 4. Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19 (Trum Kojo Kakra & Richard Kwame Nimako)
Chapter 5. Ithemba lilla nyuka (Hope is Rising): Responding to Customer Emotions During Uncertainties (Kelebogile Makhafola & Thomas Anning-Dorson)
Chapter 6. Perception of Integrated Marketing Communications Practice: Evidence from Rural and Community Banks (Ike Tandoh, Nicholas Oppong Mensah & Albert Anani-Bossman)
Chapter 7. Exploring Drivers of Performance in Advertising Firms in Ghana: A Per-spective of Attribution Theory (Henry Boateng, Ibn Kailan Abdul-Hamid, John Paul B. Kosiba & Robert Ebo Hinson)
Chapter 8. Using Social Media Communication to Enact Brand Purpose During a Global Health Pandemic (Charmaine du Plessis)
Chapter 9. Aesthetics Response to Point-of-Purchase Advertising and Purchase Inten-tions of Groceries (Kojo Kakra Twum, Andrews Agya Yalley, Kwamena Minta Nyarku, Masud Ibra-him & Godwyn Manful)
Chapter 10. Analyzing the Use of Social Media CommunicatioN Strategies in Indonesia and Malaysia: Insights and Implications (Fandy Tjiptono, Ghazala Khan & Ewe Soo Yeong)
Chapter 11. Integrated Marketing Communications in Emerging Economies - Conclusions and Recommendations

Автор: Mogaji Emmanuel, Adeola Ogechi, Adisa Isaiah
Название: Green Marketing in Emerging Economies: A Communications Perspective
ISBN: 303082571X ISBN-13(EAN): 9783030825713
Издательство: Springer
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Цена: 149060.00 T
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Описание: Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.

Автор: Adeola Ogechi, Edeh Jude N., Hinson Robert Ebo
Название: Digital Service Delivery in Africa: Platforms and Practices
ISBN: 3030839087 ISBN-13(EAN): 9783030839086
Издательство: Springer
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Цена: 139750.00 T
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Описание: The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation.

Автор: Adhikari Atanu
Название: Services Marketing Issues in Emerging Economies
ISBN: 9811587892 ISBN-13(EAN): 9789811587894
Издательство: Springer
Рейтинг:
Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting.- Designing the Service Experience for Online Shoppers in Emerging Economies.- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India.- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications.- Institutional Arrangements and Inter-Organizational Governance in Service Companies.- Distribution Service Issues in Emerging Rural Markets With Special Reference to India.- Marketing-Mix and Customer Loyalty in Services Marketing.