Автор: Sarah Gilligan Название: Fashion and Film: Gender, Costume and Stardom in Contemporary Cinema ISBN: 0857850458 ISBN-13(EAN): 9780857850454 Издательство: Bloomsbury Academic Цена: 21110.00 T Наличие на складе: Нет в наличии. Описание: Fashion and Film explores the complex relationships between costume, fashion and popular film. Examining the ways in which costume and fashion are used to construct narrative and identity in contemporary film, this interdisciplinary study also explores how meanings flow on and off screen. What is the impact of celebrity and stardom on the audience's consumption of film? How does film costume interact with other media forms? Sarah Gilligan addresses these key questions using a cross-media analysis of film, advertising and digital media. Based around case studies such as Pirates of the Caribbean , Shakespeare in Love , The Great Gatsby , Save the Last Dance , The Matrix trilogy and The Hunger Games: Catching Fire , together with stars such as Daniel Craig, Gwyneth Paltrow and Emma Watson, this book explores a broad range of film genres and fashion garments, from corsets to flowing coats, cosplay to mobile phones. Using close textual analysis, complex issues of eroticism, fabric fetishism and haptic pleasure, and key themes of gender, celebrity and sexuality, are clearly mapped onto cinematic clothing and the body. Fashion and Film is essential reading for students of fashion, film and media, cultural and gender studies.
Автор: Gwyneth Moore Название: Basics Fashion Management 02: Fashion Promotion ISBN: 2940411875 ISBN-13(EAN): 9782940411870 Издательство: Bloomsbury Academic Рейтинг: Цена: 25330.00 T Наличие на складе: Невозможна поставка. Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Learn how Artificial Intelligence (AI) is being applied in the fashion industry. With an application focused approach, this book provides real-world examples, breaks down technical jargon for non-technical readers, and provides an educational resource for fashion professionals. The book investigates the ways in which AI is impacting every part of the fashion value chain starting with product discovery and working backwards to manufacturing.
Artificial Intelligence for Fashion walks you through concepts, such as connected retail, data mining, and artificially intelligent robotics. Each chapter contains an example of how AI is being applied in the fashion industry illustrated by one major technological theme. There are no equations, algorithms, or code. The technological explanations are cumulative so you'll discover more information about the inner workings of artificial intelligence in practical stages as the book progresses.
What You'll Learn
Gain a basic understanding of AI and how it is used in fashion
Understand key terminology and concepts in AI
Review the new competitive landscape of the fashion industry
Conceptualize and develop new ways to apply AI within the workplace
Who This Book Is For Fashion industry professionals from designers, managers, department heads, and executives can use this book to learn about how AI is impacting roles in every department and profession.
Автор: Cherry Brigid Название: Cult Media, Fandom, and Textiles ISBN: 1350071331 ISBN-13(EAN): 9781350071339 Издательство: Bloomsbury Academic Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is the first to explore handicrafting practiced by media fans, their online fan communities and the multiple meanings they create. Based on in-depth ethnographic research into fans on the online social network for knitters, crocheters and crafters, Ravelry, Brigid Cherry explores textile craft by fans as both an artistic practice and transformative fan work. Including case studies of projects inspired by Doctor Who, True Blood, Firefly, Harry Potter, Sherlock and steampunk, the book engages with many forms of fan production, including fan art, fan fiction and cosplay.
Fans of popular films and TV shows are increasingly engaging with textile crafts as a way of reworking, reimagining and engaging with cult media texts. Proving a global phenomenon amongst fan cultures in the digital media sphere, traditional film and TV audiences are forging their fan identities and participating in wider fan communities in innovative ways through online craft forums and blogs that showcase their knitting, crochet, spinning and dyeing projects. Exploring key debates from textile and media theory, surrounding gender, domesticity, the culture industries, audiences and fan culture, this book is essential reading for students of textiles, media studies, fashion, cultural and gender studies.
Автор: Dana Connell Название: A Buyer`s Life: A Concise Guide to Retail Planning and Forecasting ISBN: 1563677717 ISBN-13(EAN): 9781563677717 Издательство: Bloomsbury Academic Рейтинг: Цена: 79190.00 T Наличие на складе: Невозможна поставка. Описание: This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.
Название: Storytelling in Luxury Fashion ISBN: 0367901285 ISBN-13(EAN): 9780367901288 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии. Описание: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
In the first ever book devoted to a critical investigation of the personal style blogosphere, Minh-Ha T. Pham examines the phenomenal rise of elite Asian bloggers who have made a career of posting photographs of themselves wearing clothes on the Internet. Pham understands their online activities as “taste work” practices that generate myriad forms of capital for superbloggers and the brands they feature. A multifaceted and detailed analysis, Asians Wear Clothes on the Internet addresses questions concerning the status and meaning of “Asian taste” in the early twenty-first century, the kinds of cultural and economic work Asian tastes do, and the fashion public and industry’s appetite for certain kinds of racialized eliteness. Situating blogging within the historical context of gendered and racialized fashion work while being attentive to the broader cultural, technological, and economic shifts in global consumer capitalism, Asians Wear Clothes on the Internet has profound implications for understanding the changing and enduring dynamics of race, gender, and class in shaping some of the most popular work practices and spaces of the digital fashion media economy.
Автор: Tsan-Ming Choi Название: Fashion Branding and Consumer Behaviors ISBN: 1493902768 ISBN-13(EAN): 9781493902767 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
Автор: Byoungho Jin; Elena Cedrola Название: Product Innovation in the Global Fashion Industry ISBN: 1137523484 ISBN-13(EAN): 9781137523488 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.
Автор: Niklas Mahrdt; Michael Krisch Название: Electronic Fashion ISBN: 3834921017 ISBN-13(EAN): 9783834921017 Издательство: Springer Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: Bisher nutzen nur wenige Hersteller von Luxusmode die Mцglichkeit eines E-Shops in Ergдnzung zum stationдren Retail, obwohl die Reichweite des E-Commerce innerhalb der Modeindustrie vor allem im Bereich hцherer Einkommen deutlich zunimmt. Die Autoren beschreiben das Potenzial von E-Shops im Business-to-Consumer-Bereich aus Sicht der Luxusmode-Hersteller. Dazu werden mцgliche Umsetzungsstrategien fьr E-Shops bewertet und Erfolgsfaktoren analysiert. Die Ergebnisse zeigen, dass E-Shops betrдchtliches Potenzial besitzen, um die Marktposition des Herstellers zu festigen und seine Kundenbeziehungen zu intensivieren. Die entscheidende Frage ist, wie ein E-Shop konzipiert und kommuniziert werden muss, um zu einem hцheren Umsatzwachstum, einer stдrkeren Kundenbindung und zu einer Steigerung des Unternehmenswerts zu fьhren. Hierfьr liefert dieses Buch wichtige Hinweise und zahlreiche Beispiele.
Автор: Mitterfellner Olga Название: Fashion Marketing and Communication ISBN: 1138323098 ISBN-13(EAN): 9781138323094 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Нет в наличии. Описание: This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
Автор: Cope, Jon (university For The Creative Arts) Maloney, Dennis (university For The Creative Arts) Название: Fashion promotion in practice ISBN: 1350145475 ISBN-13(EAN): 9781350145474 Издательство: Bloomsbury Academic Рейтинг: Цена: 44340.00 T Наличие на складе: Нет в наличии. Описание: Fashion lives and dies by stories. Aiming to ‘tell the stories of fashion’, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.
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