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Fashion promotion in practice, Cope, Jon (university For The Creative Arts) Maloney, Dennis (university For The Creative Arts)


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Автор: Cope, Jon (university For The Creative Arts) Maloney, Dennis (university For The Creative Arts)
Название:  Fashion promotion in practice
ISBN: 9781350145474
Издательство: Bloomsbury Academic
Классификация:



ISBN-10: 1350145475
Обложка/Формат: Paperback
Страницы: 216
Вес: 0.71 кг.
Дата издания: 14.10.2019
Серия: Required reading range
Язык: English
Иллюстрации: 200 colour illus
Размер: 210 x 270 x 14
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Fashion & textiles: design,Fashion & beauty industries, DESIGN / Fashion,BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry
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Поставляется из: Англии
Описание: Fashion lives and dies by stories. Aiming to ‘tell the stories of fashion’, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

20th-Century Fashion: 100 Years of Apparel Ads (Bibliotheca Universalis)

Автор: Jim Heimann
Название: 20th-Century Fashion: 100 Years of Apparel Ads (Bibliotheca Universalis)
ISBN: 3836522799 ISBN-13(EAN): 9783836522793
Издательство: Taschen
Рейтинг:
Цена: 17710.00 T
Наличие на складе: Есть
Описание: In this illustrated fashion story, 400 fashion advertisements from the Jim Heimann Collection trace not only the changing trends and silhouettes of the 20th century but also the evolution in their marketing, as fashion developed from an exclusive Parisian salon business into today`s global mega-industry.

Elegance: The Beauty of French Fashion

Автор: Hess Megan
Название: Elegance: The Beauty of French Fashion
ISBN: 1743794428 ISBN-13(EAN): 9781743794425
Издательство: Hardie Grant
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Цена: 13450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Best-selling author Megan Hess is back with her ode to classic French fashion.

The Style of Movement: Fashion & Dance

Автор: Browar Ken, Ory Deborah
Название: The Style of Movement: Fashion & Dance
ISBN: 0847864081 ISBN-13(EAN): 9780847864089
Издательство: Rizzoli
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Цена: 71500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: High fashion meets the best of ballet: this new book features more than sixty of today s most famous dancers performing in clothes designed by fashion s biggest names.

Galliano: Spectacular Fashion

Автор: Kerry Taylor
Название: Galliano: Spectacular Fashion
ISBN: 1474277845 ISBN-13(EAN): 9781474277846
Издательство: Bloomsbury Academic
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Цена: 52800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Galliano: Spectacular Fashion is the first detailed guide to the work of one of fashion’s greatest talents. Though the designer’s otherwise glittering career has been punctured by years out of the limelight, his catalogue of work remains astonishing. Written by internationally renowned fashion expert Kerry Taylor, this beautifully illustrated and meticulously researched book looks in depth at John Galliano’s collections from his 1984 graduate show at Saint Martins to his triumphant renaissance at Maison Margiela in 2015. With never-before-seen images of rare designs from private couture archives, close ups revealing the intricacies of garments, and iconic runway shots showing the designer’s most innovative creations in motion, this visually rich book examines his revolutionary designs in unprecedented depth. In addition, original interviews with the designer as well as the people who worked closely with him throughout his career shed new light on both the clothes and the context in which they were created. A must-have for fashion lovers, collectors and researchers alike, Galliano: Spectacular Fashion is the ultimate overview of the work of a design genius.

Paris: Through a Fashion Eye

Автор: Hess Megan
Название: Paris: Through a Fashion Eye
ISBN: 1743792476 ISBN-13(EAN): 9781743792476
Издательство: Macmillan
Рейтинг:
Цена: 14130.00 T
Наличие на складе: Невозможна поставка.
Описание: Paris is an illustrated guide to one of the world's most-loved fashion cities by one of the world's most-successful fashion illustrators. In the second of her series of books on classic fashion destinations, Megan Hess takes you on a super stylish adventure through the French capital, showing you the best places for a fashionista to eat, sleep, shop and play - all illustrated in her inimitable, elegant style.
Megan's tour reveals where fashion icons such as Coco Chanel, Karl Lagerfield, Chistian Dior and Louis-Francois Cartier worked and played, the top restaurants, hotels, boutiques and sites to visit, as well as Megan's own personal favorite places to shop. This is a must-have insider's guide to Paris for any fashion lover or Francophile.

100 Ideas That Changed Fashion

Автор: Worsley Harriet
Название: 100 Ideas That Changed Fashion
ISBN: 178627390X ISBN-13(EAN): 9781786273901
Издательство: Laurence King
Рейтинг:
Цена: 15170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Charting the movements, developments and ideas that transformed the way women dress, this book gives a unique perspective on the history of twentieth-century fashion. From the invention of the bias cut and the stiletto heel to the designers who changed the way we think about clothes, the book is entertaining, intelligent and a visual feast.


Technical Drawing for Fashion

Автор: Szkutnicka, Basia
Название: Technical Drawing for Fashion
ISBN: 1780678363 ISBN-13(EAN): 9781780678368
Издательство: Laurence King
Рейтинг:
Цена: 40480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explains how to create a technical fashion drawing using a simple and straightforward step-by-step method. This second edition includes more information on rendering drawings by hand and using a computer, and a brand new section on knitwear. It illustrates the relationship between the three-dimensional garment and the two-dimensional drawing.

New York: A Guide to the Fashion Cities of the World

Автор: Hess Megan
Название: New York: A Guide to the Fashion Cities of the World
ISBN: 1743791712 ISBN-13(EAN): 9781743791714
Издательство: Hardie Grant
Рейтинг:
Цена: 13450.00 T
Наличие на складе: Поставка под заказ.
Описание: An illustrated guide to the fashionista's New York - from one of the world's most sought-after fashion illustrators

Let one of the world's most successful fashion illustrators guide you through one of the world's greatest fashion cities. From Chanel to Dior, Bloomingdales to Bergdorf Goodman, Megan Hess has drawn for some of the most prestigious fashion brands around and experienced the incredible style the city of New York has to offer. In her latest book, Megan Hess takes you on an adventure, showing you the best places for a fashionista to eat, sleep, and play - all illustrated in her inimitable, elegant style. Featuring fashionthemed restaurants, hotels, and sites to visit, as well as Megan's favorite places to shop, this is a must-have insider's guide to New York for any fashion lover.

100 Contemporary Fashion Designers (Bibliotheca Universales)

Автор: Jones Terry
Название: 100 Contemporary Fashion Designers (Bibliotheca Universales)
ISBN: 383655724X ISBN-13(EAN): 9783836557245
Издательство: Taschen
Рейтинг:
Цена: 14170.00 T
Наличие на складе: Невозможна поставка.
Описание: From i-D creator Terry Jones, this compact survey taken from the Fashion Now! series is your go-to guide to the designers transforming the way we dress. This encyclopedic handbook profiles both the reigning kings and queens-such as Miuccia Prada and Jean Paul Gaultier-alongside the up-and-coming, like Alexander Wang, Proenza Schouler, and...

Fashion Designers A-Z

Автор: Steele Valerie
Название: Fashion Designers A-Z
ISBN: 3836565579 ISBN-13(EAN): 9783836565578
Издательство: Taschen
Рейтинг:
Цена: 26570.00 T
Наличие на складе: Невозможна поставка.
Описание: Fashion Masterclass
Defining design of the 20th and 21st centuries From Azzedine Alaia, Cristobal Balenciaga, and Coco Chanel to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, a century's worth of fashion greats from the permanent collection of The Museum at the Fashion Institute of Technology in New York City are celebrated in this fresh edition of Fashion Designers A-Z.

Formerly available as a limited Collector's Edition only, this accessibly priced and updated new edition features photographs of over 500 garments selected from the Museum's permanent collection. From an exquisitely embroidered velvet evening gown to Mondrian-style minimalist chic, each chosen piece is chosen not only for its beauty but for its representative value, distilling the unique philosophy and aesthetics of each of the featured designers.

Texts by the museum's curators explain why each designer is important in fashion history and what is special about the chosen garments. In her introductory essay, director and chief curator Valerie Steele writes about the rise of the fashion museum, and the emergence of the fashion exhibition as a popular and controversial phenomenon. Together with a foreword by Suzy Menkes, Steele's writings also provide a history of The Museum at the Fashion Institute of Technology in the world of fashion scholarship and museology.

"A wonderful consideration of both the Fashion Institute of Technology and its most precious and influential pieces, presented in a clever A to Z format which guides readers from one designer to the next..."
-- AnOther Magazine, London

Text in English, French, and German

Fashion in Film

Автор: Laverty, Christopher
Название: Fashion in Film
ISBN: 1780678738 ISBN-13(EAN): 9781780678733
Издательство: Laurence King
Рейтинг:
Цена: 30360.00 T
Наличие на складе: Невозможна поставка.
Описание: Fashion designers have been involved in movies since the early days of cinema. The result is some of the most eye-catching and influential costumes ever committed to film, from Ralph Lauren’s trend-setting masculine style for Diane Keaton in Annie Hall to Audrey Hepburn’s little black Givenchy dress in Breakfast at Tiffany’s.

Illustration Now! Fashion (BU)

Название: Illustration Now! Fashion (BU)
ISBN: 3836567318 ISBN-13(EAN): 9783836567312
Издательство: Taschen
Рейтинг:
Цена: 14170.00 T
Наличие на складе: Невозможна поставка.
Описание: Every dress begins with a drawing, every skirt with a sketch. Illustration is integral to fashion design not only as a means of expression, and the starting point of every design, but also for patterns and prints as well as magazine editorial illustrations. Often, artists will even illustrate the newest looks directly from the catwalks. It`s high time we celebrated fashion illustration in our Illustration Now! series: here you`ll find new work from 90 artists around the globe, including Ruben Toledo, Aurore de La Morinerie, Bil Donovan, Tanya Ling, and Jean-Philippe Delhomme.


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