Toward a Better Understanding of Rule-Breaking Market Behavior, Ann-Kathrin Veenendaal

Автор: David J. Burns
Название: Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
ISBN: 152256120X ISBN-13(EAN): 9781522561200
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
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Описание: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society.Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve
Название: Consumer Culture Theory
ISBN: 1787439070 ISBN-13(EAN): 9781787439078
Издательство: Emerald
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Цена: 99400.00 T
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Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Автор: Toni Schmidt
Название: Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
ISBN: 3631674945 ISBN-13(EAN): 9783631674949
Издательство: Peter Lang
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Цена: 52900.00 T
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Описание: This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.

Автор: Elizabeth Parsons
Название: The Social and Material Dimensions of Markets
ISBN: 0415843650 ISBN-13(EAN): 9780415843652
Издательство: Taylor&Francis
Цена: 91870.00 T
Наличие на складе: Невозможна поставка.
Описание: This book considers together the social and material dimensions of markets and marketing practices, drawing together insights from consumer research, marketing, social theory, and studies of material culture. While the role material objects play in meeting needs, wants, and desires – and their centrality as resources for identity construction – has been discussed by consumer researchers in depth, much less attention has been paid to matter and materiality. The volume contributes to existing understandings of consumer value and offers a counterpoint to purely symbolic understandings of value. Individual chapters revise, extend, and critique debates surrounding processes of commodification and singularisation, aesthetics, symbolism, and language in the context of value creation. As such this book is of relevance to academics and students interested in consumption and consumer culture, marketing and material culture.

Автор: Joana Coutinho de Sousa
Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
ISBN: 1522548343 ISBN-13(EAN): 9781522548348
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
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Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.

Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh
Название: Holistic Approaches to Brand Culture and Communication Across Industries
ISBN: 1522531505 ISBN-13(EAN): 9781522531500
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
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Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
Название: Consumer Culture Theory
ISBN: 1787542866 ISBN-13(EAN): 9781787542860
Издательство: Emerald
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Цена: 101630.00 T
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Описание: The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: `Objects and their doings`, `Glocalization`, and `Constituting Markets`.

Автор: Ayantunji Gbadamosi
Название: Exploring the Dynamics of Consumerism in Developing Nations
ISBN: 1522579060 ISBN-13(EAN): 9781522579069
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
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Описание: As developing nations consume more goods, their relevance in the global marketplace increases. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions.Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Автор: Sabyasachi Dasgupta, Priya Grover
Название: Optimizing Millennial Consumer Engagement With Mood Analysis
ISBN: 1522556907 ISBN-13(EAN): 9781522556909
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
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Описание: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Автор: Information Resources Management Association
Название: Consumer-Driven Technologies in Healthcare: Breakthroughs in Research and Practice
ISBN: 1522561986 ISBN-13(EAN): 9781522561989
Издательство: Mare Nostrum (Eurospan)
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Цена: 288420.00 T
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Описание: The world of medical technologies is undergoing a sea of change in the domain of consumer culture. Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. As such, it is vital to examine the consumer-centered aspects of medical technological developments that have a patient-centered focus and allow patients to take part in their own personal health and wellness.Consumer-Driven Technologies in Healthcare: Breakthroughs in Research and Practice is a critical source of academic knowledge on the use of smartphones and other technological devices for cancer therapy, fitness and wellness, chronic disease monitoring, and other areas. The tracking of these items using technology has allowed consumers to take control of their own healthcare. Highlighting a range of pertinent topics such as clinical decision support systems, patient engagement, and electronic health records, this publication is an ideal reference source for doctors, nurse practitioners, hospital administrators, medical professionals, IT professionals, academicians, and researchers interested in advancing medical practice through technology.

Автор: Tevfik Dalgic, Sevtap Unal
Название: Utilizing Consumer Psychology in Business Strategy
ISBN: 1522534482 ISBN-13(EAN): 9781522534488
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
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Описание: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement.Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
ISBN: 1522551433 ISBN-13(EAN): 9781522551430
Издательство: Mare Nostrum (Eurospan)
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Цена: 141370.00 T
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Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.