Cultivating a digital culture for effective patient engagement, Pettit, Lorren
Автор: Marie-Pascale Pomey; Jean-Louis Denis; Vincent Dum Название: Patient Engagement ISBN: 3030141004 ISBN-13(EAN): 9783030141004 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Patient-oriented approaches to healthcare management have been brought to the fore in recent years, yet this book underlines how even further change is needed in order to fully mobilise the experiential knowledge of patients, and ultimately improve our healthcare systems. With contributions from scholars and patients across the globe, this collection brings together a comprehensive overview of major achievements in patient engagement, analysing political, organizational and clinical contexts. By understanding the concept of care partnership, the authors explore how this patient revolution could transform, improve and innovate the ways in which care services are organized and delivered. Looking closely at the role of new technologies, this timely book will undoubtedly be of use to patients, managers and professionals within the healthcare industry, as well as those researching health policy and organization.
Organizations around the world are using Lean to redesign care and improve processes in a way that achieves and sustains meaningful results for patients, staff, physicians, and health systems. Lean Hospitals, Third Edition explains how to use the Lean methodology and mindsets to improve safety, quality, access, and morale while reducing costs, increasing capacity, and strengthening the long-term bottom line. This updated edition of a Shingo Research Award recipient begins with an overview of Lean methods. It explains how Lean practices can help reduce various frustrations for caregivers, prevent delays and harm for patients, and improve the long-term health of your organization. The second edition of this book presented new material on identifying waste, A3 problem solving, engaging employees in continuous improvement, and strategy deployment. This third edition adds new sections on structured Lean problem solving methods (including Toyota Kata), Lean Design, and other topics. Additional examples, case studies, and explanations are also included throughout the book. Mark Graban is also the co-author, with Joe Swartz, of the book Healthcare Kaizen: Engaging Frontline Staff in Sustainable Continuous Improvements, which is also a Shingo Research Award recipient. Mark and Joe also wrote The Executive's Guide to Healthcare Kaizen.
If you want to learn how to write words, that make people buy stuff, then this book is for you.
Have you tried to sell something online (or in print), but struggled to get sales?
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The solution is to apply the formula that professional copywriters use--to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks, if you worked in an advertising agency, or spent long hours--testing various marketing ploys.
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You will learn:
A complete introduction to copywriting--featuring all the foundational principles that contemporary copywriters use--to persuade the masses.
The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)
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The clever Copywriting Shortcut developed by the famous Internet Marketer Frank Kern, that makes writing effective copy easy.
The ten best headlines that practically guarantee a sale.
How to compose your email, so that you can avoid the Junk Mail folder.
A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.
A chapter on User Interface Design--where we teach you why the arrangement of buttons and links on a webpage, might be more important than the words themselves.
How to write PPC (Pay-Per-Click) ads for Google AdWords or Bing Ads.
And, we'll learn about the secrets tools that copywriters forged many years ago--via their experience in traditional media, like: print advertising, direct mail, and even press releases.
When you learn to spot the innate triggers, that turn readers into buyers, then the chore of copywriting will actually become easy, and fun
Even if you've never published a single word before, you can still be a great copywriter Because great copywriting is not about art or poetry. It's about speaking the customer's language, and knowing which words to use and which triggers make him want to buy.
Maybe you're a blogger or web-designer. Maybe you do email marketing or social media (like Facebook, Instagram, & LinkedIn). Perhaps you write for magazines or traditional print media. Whatever medium you choose, this book will work for you--because the rules of copywriting are timeless.
If you've ever signed up to a website, downloaded an eBook, or bought a gadget online, then you've been subject to the enchantment of a copywriter. In fact, the skillset is in more in-demand now, than ever before Because, in this information age, everybody is a writer (Of one form or another...) So, you might as well learn to be a good one. One that knows how to write words that sell
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Автор: Olivia Banner Название: Communicative Biocapitalism: The Voice of the Patient in Digital Health and the Health Humanities ISBN: 0472053698 ISBN-13(EAN): 9780472053698 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22170.00 T Наличие на складе: Невозможна поставка. Описание: Examines the cultural, technological, economic, and rhetorical logics that shape the ""voice of the patient"" in digital health, arguing that digital technologies rely on assumptions that reflect dominant ideologies of health, disability, gender, and race.
Автор: Bhamati Viswanathan Название: Cultivating Copyright: How Creators and Creative Industries Can Harness IP to Survive the Digital Age ISBN: 1138477494 ISBN-13(EAN): 9781138477490 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: This book offers a framework for creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions.
Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications ISBN: 1522551875 ISBN-13(EAN): 9781522551874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2102100.00 T Наличие на складе: Невозможна поставка. Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Автор: Smith Pr, Zook Ze Название: Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies ISBN: 1789666953 ISBN-13(EAN): 9781789666953 Издательство: Неизвестно Рейтинг: Цена: 208440.00 T Наличие на складе: Невозможна поставка. Описание: Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
Автор: Rosiek-Kryszewska Aleksandra, Leksowski Krzysztof Название: Healthcare Administration for Patient Safety and Engagement ISBN: 1522539468 ISBN-13(EAN): 9781522539469 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 196460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Ethical medical treatment is an important aspect of healthcare that is affected by multiple influencing factors in, both private and public, medical organizations. By understanding and adapting the components of the health system to these influencing factors, healthcare can have better outcomes for patients and practitioners. Healthcare Administration for Patient Safety and Engagement provides emerging research on the theoretical and practical aspects of healthcare management for optimal patient care and communication. While highlighting topics, such as clinical communication, ethical dilemmas, and preventive medicine, this book will teach readers about the tools and applications of ethical treatment and hospital behavior in both private and public medical organizations. This book is an important resource for managers and employees of health units, physicians, medical students, psychology and sociology professionals, and researchers seeking current research on healthcare organization and patient satisfaction.
If you want to rapidly increase traffic to your blog, then listen to this audiobook.
Creating a marketing plan is a time-consuming, expensive, and difficult process. There are tons of platforms, and these platforms respond differently to different niches, cultures, and marketing types. This is exactly why most entrepreneurs with good products, services, and ideas fail.
In this bundle of three books, we go through three different types of marketing platforms and discuss what the best way is to approach each of these platforms.
In this bundle, you will learn:
Three Facebook marketing techniques ways to gain customers for free
When to use LinkedIn to acquire business
The best way to automate your LinkedIn ads
Why email marketing marketing is the best way to build a long term business
The three best platforms to automate and manage your email marketing plan
The best way to build a marketing plan
Even if you haven't touched a computer in your life, you will benefit from the information in this audiobook. Count on it
Название: Patient safety culture ISBN: 1409448142 ISBN-13(EAN): 9781409448143 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Researchers, healthcare managers and human factors practitioners who need to know the latest developments within the theory and application of Patient Safety Culture within healthcare should read this book.
Автор: Rowles Daniel, Brown Thomas Название: Building Digital Culture: A Practical Guide to Business Success in a Constantly Changing World ISBN: 0749479655 ISBN-13(EAN): 9780749479657 Издательство: Неизвестно Рейтинг: Цена: 50790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.
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