Attention economy and how media works, Nelson-field, Karen
Автор: Parker Geoffrey, Van Alstyne Marshall W., Choudary Название: Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You ISBN: 0393249131 ISBN-13(EAN): 9780393249132 Издательство: Wiley Рейтинг: Цена: 25330.00 T Наличие на складе: Есть в Астана (Нур-Султан) Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: Baxter Robbie Kellman Название: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue ISBN: 0071839321 ISBN-13(EAN): 9780071839327 Издательство: McGraw-Hill Рейтинг: Цена: 25150.00 T Наличие на складе: Поставка под заказ. Описание: Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
Автор: Yasmin Ibrahim Название: Politics of Gaze: The Image Economy Online ISBN: 1138392561 ISBN-13(EAN): 9781138392564 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Going beyond the cursory reasons behind why we capture images on the move, Politics of Gaze explores our contemporary practices around visual imaging and brings original conceptualisations about why we constantly capture ourselves and our environments through digital technologies.
Автор: Yasmin Ibrahim Название: Politics of Gaze: The Image Economy Online ISBN: 1138392588 ISBN-13(EAN): 9781138392588 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Going beyond the cursory reasons behind why we capture images on the move, Politics of Gaze explores our contemporary practices around visual imaging and brings original conceptualisations about why we constantly capture ourselves and our environments through digital technologies.
In recent years, China 's leaders have taken decisive action to transform information, communications, and technology (ICT) into the nation's next pillar industry. In Networking China , Yu Hong offers an overdue examination of that burgeoning sector's political economy. Hong focuses on how the state, in conjunction with market forces and class interests, is constructing and realigning its digitalized sector. State planners intend to build a more competitive ICT sector by modernizing the network infrastructure, corporatizing media-and-entertainment institutions, and by using ICT as a crosscutting catalyst for innovation, industrial modernization, and export upgrades. The goal: to end China's industrial and technological dependence upon foreign corporations while transforming itself into a global ICT leader. The project, though bright with possibilities, unleashes implications rife with contradiction and surprise. Hong analyzes the central role of information, communications, and culture in Chinese-style capitalism. She also argues that the state and elites have failed to challenge entrenched interests or redistribute power and resources, as promised. Instead, they prioritize information, communications, and culture as technological fixes to make pragmatic tradeoffs between economic growth and social justice.
Название: Considering Class: Theory, Culture and the Media in the 21st Century ISBN: 9004319514 ISBN-13(EAN): 9789004319516 Издательство: Brill Цена: 172670.00 T Наличие на складе: Невозможна поставка. Описание: Considering Class: Theory, Culture and Media in the 21st Century offers the reader international and interdisciplinary perspectives on the importance of class analysis in the 21st century. Political economists, sociologists, educationalists, ethnographers, cultural and media analysts combine to provide a multi-dimensional account of current class dynamics. The crisis consists precisely in the gap between the objective reality and efficacy of class forces shaping international politics and the relative paucity of class-consciousness at a popular level and appreciation of class as an explanatory optic at a theoretical level. This important book shows why the process of reconstructing class consciousness must also take place on the ground of cultural and subjective formation where everyday values, habits and media practices are in play.Contributors are: Anita Biressi, Joseph Choonara, Maurizio Donato, Danny Dorling, Mark Gibson, Craig Haslop, Dave Hill, Peter Jakobsson, Marina Kabat, Holly Lewis, Catherine Lumby, Lisa Mckenzie, Tony Moore, Adrian Murray, Deirdre O’Neill, Jonathan Pratschke, Michael Seltzer, Eduardo Sartelli, Fredrik Stiernstedt, Roberto Taddeo, Mike Wayne, Milly Williamson, Ferruh Y?lmaz.
Название: The Procrastination Economy: The Big Business of Downtime ISBN: 1479802522 ISBN-13(EAN): 9781479802524 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
2018 Outstanding Academic Title, given by Choice Magazine
How mobile devices make our in-between moments valuable to media companies while also providing a sense of control and connection
In moments of downtime - waiting for a friend to arrive or commuting to work - we pull out our phones for a few minutes of distraction. Just as television reoriented the way we think about living rooms, mobile devices have taken over the interstitial spaces of our everyday lives. Ethan Tussey argues that these in-between moments have created a procrastination economy, an opportunity for entertainment companies to create products, apps, platforms, subscription services, micropayments, and interactive opportunities that can colonize our everyday lives.
But as businesses commoditize our free time, and mobile devices become essential tools for promotion, branding and distribution, consumers are using these devices as a means of navigating public and private space. These devices are not just changing the way we spend and value our time, but also how we interact with others and transform our sense of the politics of space.
By examining the four main locations of the procrastination economy--the workplace, the commute, the waiting room, and the "connected" living room--Ethan Tussey illuminates the relationship between the entertainment industry and the digitally empowered public.
Автор: Jordan Tim Название: Digital Economy ISBN: 1509517561 ISBN-13(EAN): 9781509517565 Издательство: Wiley Рейтинг: Цена: 19000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Tim Jordan deftly explores the workings of the trillion-dollar digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Rich with case studies, the book is an important reference for those getting to grips with this contemporary phenomenon"--
Название: Rise of tech giants ISBN: 3034338481 ISBN-13(EAN): 9783034338486 Издательство: Peter Lang Рейтинг: Цена: 60520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Tech giants entering the banking and financial industry is not an issue of the future, it is already happening. This phenomenon has crucial implications that extend well beyond the banking system. There are questions like: Will tech giants be competitors of incumbents or will they rather partner up? How is the financial regulation going to handle this radical change, and will it succeed in creating a level playing field? What are the implications from a political and social point of view? Will tech giants acquire too much bargaining power in dealing with sovereign states, allowing them to shift political decisions and laws in their favour? This edited book provides a number of answers to these questions through a research effort on the economic and political implications of this technological revolution. While it is impossible to stop this revolution, it poses the challenge of steering towards a sustainable and inclusive improvement of our society and economy.
Автор: Jordan Tim Название: Digital Economy ISBN: 1509517553 ISBN-13(EAN): 9781509517558 Издательство: Wiley Рейтинг: Цена: 58080.00 T Наличие на складе: Поставка под заказ. Описание: "Tim Jordan deftly explores the workings of the trillion-dollar digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Rich with case studies, the book is an important reference for those getting to grips with this contemporary phenomenon"--
Автор: James Fleury, Bryan Hikari Hartzheim, Stephen Mamber Название: The Franchise Era: Managing Media in the Digital Economy ISBN: 1474419224 ISBN-13(EAN): 9781474419222 Издательство: Bloomsbury Academic Рейтинг: Цена: 105600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Автор: Serpil Karlidag, Selda Bulut Название: Current Theories and Practice in the Political Economy of Communications and Media ISBN: 1799832716 ISBN-13(EAN): 9781799832713 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 158010.00 T Наличие на складе: Невозможна поставка. Описание: The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media in capitalism operates both as a product of economic and political structure and as an industrial institution with economic and political functions.
Current Theories and Practice in the Political Economy of Communications and Media is a collection of innovative research on new approaches in the political economy of communication in the process of globalization. While highlighting topics including consumer behavior, news production, and public relations, this book is ideally designed for newscasters, broadcasters, journalists, marketers, advertisers, production managers, researchers, industry professionals, academics, and students seeking to extend the border of standard political economy of communication studies into relatively undiscovered areas.
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