Attention economy and how media works, Nelson-field, Karen

Автор: Parker Geoffrey, Van Alstyne Marshall W., Choudary
Название: Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
ISBN: 0393249131 ISBN-13(EAN): 9780393249132
Издательство: Wiley
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Цена: 25330.00 T
Наличие на складе: Есть в Астана (Нур-Султан)
Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

Автор: Baxter Robbie Kellman
Название: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
ISBN: 0071839321 ISBN-13(EAN): 9780071839327
Издательство: McGraw-Hill
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Цена: 25150.00 T
Наличие на складе: Нет в наличии.
Описание: Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Автор: Yasmin Ibrahim
Название: Politics of Gaze: The Image Economy Online
ISBN: 1138392561 ISBN-13(EAN): 9781138392564
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Going beyond the cursory reasons behind why we capture images on the move, Politics of Gaze explores our contemporary practices around visual imaging and brings original conceptualisations about why we constantly capture ourselves and our environments through digital technologies.

Автор: Yasmin Ibrahim
Название: Politics of Gaze: The Image Economy Online
ISBN: 1138392588 ISBN-13(EAN): 9781138392588
Издательство: Taylor&Francis
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Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Going beyond the cursory reasons behind why we capture images on the move, Politics of Gaze explores our contemporary practices around visual imaging and brings original conceptualisations about why we constantly capture ourselves and our environments through digital technologies.

Название: The Procrastination Economy: The Big Business of Downtime
ISBN: 1479802522 ISBN-13(EAN): 9781479802524
Издательство: Mare Nostrum (Eurospan)
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Цена: 22570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

2018 Outstanding Academic Title, given by Choice Magazine

How mobile devices make our in-between moments valuable to media companies while also providing a sense of control and connection

In moments of downtime - waiting for a friend to arrive or commuting to work - we pull out our phones for a few minutes of distraction. Just as television reoriented the way we think about living rooms, mobile devices have taken over the interstitial spaces of our everyday lives. Ethan Tussey argues that these in-between moments have created a procrastination economy, an opportunity for entertainment companies to create products, apps, platforms, subscription services, micropayments, and interactive opportunities that can colonize our everyday lives.

But as businesses commoditize our free time, and mobile devices become essential tools for promotion, branding and distribution, consumers are using these devices as a means of navigating public and private space. These devices are not just changing the way we spend and value our time, but also how we interact with others and transform our sense of the politics of space.

By examining the four main locations of the procrastination economy--the workplace, the commute, the waiting room, and the "connected" living room--Ethan Tussey illuminates the relationship between the entertainment industry and the digitally empowered public.

Автор: Jordan Tim
Название: Digital Economy
ISBN: 1509517561 ISBN-13(EAN): 9781509517565
Издательство: Wiley
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Цена: 19000.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Tim Jordan deftly explores the workings of the trillion-dollar digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Rich with case studies, the book is an important reference for those getting to grips with this contemporary phenomenon"--

Название: Rise of tech giants
ISBN: 3034338481 ISBN-13(EAN): 9783034338486
Издательство: Peter Lang
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Цена: 60520.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
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Tech giants entering the banking and financial industry is not an issue of the future, it is already happening. This phenomenon has crucial implications that extend well beyond the banking system. There are questions like: Will tech giants be competitors of incumbents or will they rather partner up? How is the financial regulation going to handle this radical change, and will it succeed in creating a level playing field? What are the implications from a political and social point of view? Will tech giants acquire too much bargaining power in dealing with sovereign states, allowing them to shift political decisions and laws in their favour? This edited book provides a number of answers to these questions through a research effort on the economic and political implications of this technological revolution. While it is impossible to stop this revolution, it poses the challenge of steering towards a sustainable and inclusive improvement of our society and economy.

Автор: Jordan Tim
Название: Digital Economy
ISBN: 1509517553 ISBN-13(EAN): 9781509517558
Издательство: Wiley
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Цена: 58080.00 T
Наличие на складе: Поставка под заказ.
Описание: "Tim Jordan deftly explores the workings of the trillion-dollar digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Rich with case studies, the book is an important reference for those getting to grips with this contemporary phenomenon"--

Автор: James Fleury, Bryan Hikari Hartzheim, Stephen Mamber
Название: The Franchise Era: Managing Media in the Digital Economy
ISBN: 1474419224 ISBN-13(EAN): 9781474419222
Издательство: Bloomsbury Academic
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Цена: 105600.00 T
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Описание: Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

Автор: Serpil Karlidag, Selda Bulut
Название: Current Theories and Practice in the Political Economy of Communications and Media
ISBN: 1799832716 ISBN-13(EAN): 9781799832713
Издательство: Mare Nostrum (Eurospan)
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Цена: 158010.00 T
Наличие на складе: Невозможна поставка.
Описание: The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media in capitalism operates both as a product of economic and political structure and as an industrial institution with economic and political functions.

Current Theories and Practice in the Political Economy of Communications and Media is a collection of innovative research on new approaches in the political economy of communication in the process of globalization. While highlighting topics including consumer behavior, news production, and public relations, this book is ideally designed for newscasters, broadcasters, journalists, marketers, advertisers, production managers, researchers, industry professionals, academics, and students seeking to extend the border of standard political economy of communication studies into relatively undiscovered areas.

Автор: Robert van Krieken
Название: Celebrity Society: The Struggle for Attention
ISBN: 113829506X ISBN-13(EAN): 9781138295063
Издательство: Taylor&Francis
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Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume outlines how the `celebrification of society` is not just the twentieth-century product of Hollywood and television, but a long-term historical process, beginning with Christian saints, the printing press, theatre and art.

Автор: Franck Georg
Название: Vanity Fairs: Another View of the Economy of Attention
ISBN: 3030415317 ISBN-13(EAN): 9783030415310
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Нет в наличии.
Описание: This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit of attention: self-esteem.