Автор: Sarma Sarmistha, Singh Sukhvinder Название: Cases on Branding Strategies and Product Development: Successes and Pitfalls ISBN: 1466673931 ISBN-13(EAN): 9781466673939 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Автор: Ugesh A. Joseph Название: The `Made in Germany` Champion Brands: Nation Branding, Innovation and World Export Leadership ISBN: 1409466469 ISBN-13(EAN): 9781409466468 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Невозможна поставка. Описание: Germany`s economic miracle is a widely-known phenomenon and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The `Made in Germany` Champion Brands, Ugesh Joseph provides an extensively researched.
Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.
Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.
Автор: Saunders, Robert A. Название: Popular geopolitics and nation branding in the post-soviet realm ISBN: 0367668238 ISBN-13(EAN): 9780367668235 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism,
Автор: Pistikou Victoria, Masouras Andreas, Komodromos Marcos Название: Handbook of Research on Future Policies and Strategies for Nation Branding ISBN: 1799875334 ISBN-13(EAN): 9781799875338 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 313230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Discusses how nation branding works to benefit the function and mission of nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. Chapters outline the given situation of nations and the nature and implications of the brand that is required.
Автор: Freire Joгo Название: Nation Branding in Europe ISBN: 0367540134 ISBN-13(EAN): 9780367540135 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.
Автор: Aronczyk Melissa Название: Branding the Nation: The Global Business of National Identity ISBN: 0199752176 ISBN-13(EAN): 9780199752171 Издательство: Oxford Academ Рейтинг: Цена: 37480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
Автор: Zavattaro Название: Place Branding through Phases of the Image ISBN: 1137394439 ISBN-13(EAN): 9781137394439 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
Название: Inclusive Place Branding ISBN: 113865924X ISBN-13(EAN): 9781138659247 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.
Автор: Sebastian Zenker; Bj?rn P. Jacobsen Название: Inter-Regional Place Branding ISBN: 3319153285 ISBN-13(EAN): 9783319153285 Издательство: Springer Рейтинг: Цена: 113190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
Автор: Mauri Название: Place Branding ISBN: 1472455924 ISBN-13(EAN): 9781472455925 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
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