Inter-Regional Place Branding, Sebastian Zenker; Bj?rn P. Jacobsen

Автор: Mauri
Название: Place Branding
ISBN: 1472455924 ISBN-13(EAN): 9781472455925
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
Рейтинг:
Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Автор: Antigoni Papadimitriou
Название: Competition in Higher Education Branding and Marketing
ISBN: 3319585266 ISBN-13(EAN): 9783319585260
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.

Автор: Richard D. Knowles; C?line Rozenblat
Название: Sir Peter Hall: Pioneer in Regional Planning, Transport and Urban Geography
ISBN: 3319280546 ISBN-13(EAN): 9783319280547
Издательство: Springer
Рейтинг:
Цена: 52240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Specialists from the fields of transport and geography testify to Sir Peter Hall`s enormous impact on urban planning, urban geography, and transport geography, and The IGU Commission on Transport and Geography together with the IGU Urban Commission would like to commemorate this.

Название: Inclusive Place Branding
ISBN: 113865924X ISBN-13(EAN): 9781138659247
Издательство: Taylor&Francis
Рейтинг:
Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.

Автор: S. Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1349483982 ISBN-13(EAN): 9781349483983
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

Автор: F. Go; A. Lemmetyinen; U. Hakala
Название: Harnessing Place Branding through Cultural Entrepreneurship
ISBN: 1349499439 ISBN-13(EAN): 9781349499434
Издательство: Springer
Рейтинг:
Цена: 88500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

Автор: F. Go; R. Govers
Название: International Place Branding Yearbook 2012
ISBN: 0230239641 ISBN-13(EAN): 9780230239647
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Автор: Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1137394439 ISBN-13(EAN): 9781137394439
Издательство: Springer
Рейтинг:
Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

Автор: Nguyen Bang
Название: Asia Branding
ISBN: 1137489952 ISBN-13(EAN): 9781137489951
Издательство: Springer
Рейтинг:
Цена: 53860.00 T
Наличие на складе: Поставка под заказ.
Описание: This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.

Название: Regional Impacts of Resource Developments
ISBN: 1138102156 ISBN-13(EAN): 9781138102156
Издательство: Taylor&Francis
Рейтинг:
Цена: 79610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1984. A range of concerns about resource exploitation in Australia`s resource-rich, sparsely populated areas are canvassed in this volume, encompassing views of policy-makers, planners and academics. It addresses social and economic impacts ranging over manufacturing and tertiary industry, immigration and labour markets.