Автор: Bernays Edward Название: Crystallizing Public Opinion ISBN: 193543926X ISBN-13(EAN): 9781935439264 Издательство: Неизвестно Цена: 14670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
Автор: Bernays, Edward L. Название: Propaganda ISBN: 0970312598 ISBN-13(EAN): 9780970312594 Издательство: Неизвестно Рейтинг: Цена: 13750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."--Edward Bernays
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
Автор: Bernays Edward L. Название: Crystallizing Public Opinion ISBN: 1515440079 ISBN-13(EAN): 9781515440079 Издательство: Неизвестно Рейтинг: Цена: 21830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society--the cultivated, the learned, the expert, the intellectual--is therefore clear. They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.
Автор: Bernays Edward Название: Crystallizing Public Opinion ISBN: 1096559099 ISBN-13(EAN): 9781096559092 Издательство: Неизвестно Цена: 14930.00 T Наличие на складе: Невозможна поставка. Описание: In Crystallizing Public Opinion, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include: - The roles of a public relations counsel and their importance to organizations. - Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit. - Identifying the best time and medium to communicate with certain groups of people. - How to determine what information to deliver.
Автор: Bernays Edward Название: Crystallizing Public Opinion (Original Classic Edition) ISBN: 1722502800 ISBN-13(EAN): 9781722502805 Издательство: Неизвестно Рейтинг: Цена: 13750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to ' regiment the mind.' Bernays' work explains a large part of the popularity of today' s TV news shout-fest and angry social media posts. Bernays wrote, ' crowds love a contest.' This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called ' the ' herd' point of view, ' which results in mass audiences, mass products and mass-media events. Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution.
Автор: Bernays Edward Название: Crystallizing Public Opinion ISBN: 1947844911 ISBN-13(EAN): 9781947844919 Издательство: Неизвестно Рейтинг: Цена: 24510.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bernays Edward Название: Crystallizing Public Opinion ISBN: 194784492X ISBN-13(EAN): 9781947844926 Издательство: Неизвестно Рейтинг: Цена: 14090.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bernays, Anne Название: What If? ISBN: 0062720066 ISBN-13(EAN): 9780062720061 Издательство: HarperCollins USA Цена: 9750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With more than twenty-five years of experience teaching creative writing between them, Anne Bernays and Pamela Painter offer more than seventy-five
exercises for both beginners and more experienced writers. These exercises are designed to develop and refine two basic skills: writing like a writer and, just as important, thinking like a
writer. They deal with such topics as: discovering where to start and end a story; learning when to use dialogue and when to use indirect discourse; transforming real events into fiction;
and, finding language that both sings and communicates precisely.
"What If?" will be an essential addition to every writer's library, a welcome and much-used
companion.
Автор: Bernays Elizabeth Название: Six Legs Walking: Notes from an Entomological Life ISBN: 194925903X ISBN-13(EAN): 9781949259032 Издательство: Неизвестно Рейтинг: Цена: 15590.00 T Наличие на складе: Невозможна поставка. Описание:
"This is a most interesting read, scientific discussion with the occasional diversion into personality and comedy . . . Most of all, her patient dedicated passion for detailed observation of the minute interactions between predator and insect prey impressed this reviewer."--Entomologist's Gazette
Like the painted lady butterflies that fascinated her as a child in Queensland, Australia, entomologist Elizabeth Bernays has lived a migratory adventure, following her scientific curiosity around the world before landing at the University of Arizona. In Six Legs Walking: Notes from an Entomological Life, Bernays takes us along on her evolution from backward child to accomplished biologist as she explores scholarship, culture, and love, all while immersed in the wonders of some of the smallest creatures on earth.
Young Liz becomes enamored with insects in her home garden while working beside her mother, who worries over her daughter being deemed intellectually impaired. An introduction to a working scientist and the encouragement of a beloved teacher inspire Elizabeth to go on to the University of Queensland to study biology.
While in graduate school in London, Elizabeth meets established entomologist Reg Chapman, who will become her partner in work and in life. As a British government scientist, she researches the habits of bugs in the hopes of finding biological solutions to controlling pests that damage crops in Nigeria, India, and Mali, working alongside local scientists and discovering the diversity of human cultural customs.
As a professor at the University of California Berkeley, she learns about American individualism and advocating on her own behalf. At last, Bernays settles in the Sonoran Desert, where she is visited by a hawk moth that launches her on yet another entomological expedition.
In this collection of autobiographical essays, Elizabeth Bernays educates readers on the progression and significance of biological research while sharing her sheer joy in the discoveries she makes. Six Legs Walking is the inspiring story of one woman's lifelong love affair with science.
Автор: Bernays Edward Название: Crystallizing Public Opinion ISBN: 1684113040 ISBN-13(EAN): 9781684113040 Издательство: Неизвестно Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of -public relations counsel, - Crystallizing elucidates the -instruments and techniques- that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to -regiment the mind like the military regiments the body.-
The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
Автор: Bernays Edward L. Название: Crystallizing Public Opinion ISBN: 1644390469 ISBN-13(EAN): 9781644390467 Издательство: Неизвестно Цена: 15950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.
Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of group psychology, and disseminated by not merely purveying but actually creating news.
He gives examples from his early career and cites ideas from theorists including Walter Lippmann and Wilfred Trotter.
Crystallizing Public Opinion appeared the year after Lippmann's Public Opinion and can be construed as an application of Lippman's principles to the active manipulation of public opinion. Whereas Lippmann saw a bigger role for government in steering public opinion, Bernays focused on the corporation and its public relations attach .
Professor Sue Curry Jansen argues that Bernays distorted Lippman's work (and that public relations historians such as Stuart Ewen and Larry Tye have uncritically recapitulated Bernays on this point). She writes that Public Opinion is an analysis of the constraints on rationality which confront a democratic society and that "Bernays systematically inverts Lippmann's critique into an apology for public relations by selectively and deceptively quoting him in support of positions that Lippmann clearly rejects." Whereas Lippmann treated the stereotype as a sort of blind spot, or obstacle to rational thinking, Bernays viewed it as "a great aid to the public relations counsel" despite being "not necessarily truthful." She also finds that Crystallizing Public Opinion sometimes attributions quotations to Lippmann which do not match the text of Public Opinion at all.
Автор: Bernays Edward L. Название: Crystallizing Public Opinion ISBN: 1644390477 ISBN-13(EAN): 9781644390474 Издательство: Неизвестно Цена: 31960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.
Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of group psychology, and disseminated by not merely purveying but actually creating news.
He gives examples from his early career and cites ideas from theorists including Walter Lippmann and Wilfred Trotter.
Crystallizing Public Opinion appeared the year after Lippmann's Public Opinion and can be construed as an application of Lippman's principles to the active manipulation of public opinion. Whereas Lippmann saw a bigger role for government in steering public opinion, Bernays focused on the corporation and its public relations attach .
Professor Sue Curry Jansen argues that Bernays distorted Lippman's work (and that public relations historians such as Stuart Ewen and Larry Tye have uncritically recapitulated Bernays on this point). She writes that Public Opinion is an analysis of the constraints on rationality which confront a democratic society and that "Bernays systematically inverts Lippmann's critique into an apology for public relations by selectively and deceptively quoting him in support of positions that Lippmann clearly rejects." Whereas Lippmann treated the stereotype as a sort of blind spot, or obstacle to rational thinking, Bernays viewed it as "a great aid to the public relations counsel" despite being "not necessarily truthful." She also finds that Crystallizing Public Opinion sometimes attributions quotations to Lippmann which do not match the text of Public Opinion at all.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
