Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7 707 857-29-98
  +7(7172) 448953
  10:00-18:00 пн-пт
  shop@logobook.kz
   
    Поиск книг                        
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Бестселлеры | |
 

Propaganda, Bernays, Edward L.


Варианты приобретения
Цена: 11720T
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: 244 шт.  
При оформлении заказа до: 20 июл 2024
Ориентировочная дата поставки: Сентябрь
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Bernays, Edward L.
Название:  Propaganda   (Пропаганда)
Издательство: Ig Publishing
Классификация:
ISBN: 0970312598
ISBN-13(EAN): 9780970312594
Обложка/Формат: Paperback
Страницы: 175
Вес: 0.138 кг.
Дата издания: 01.09.2004
Язык: English
Издание: New ed
Размер: 196 x 128 x 9
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: США
Описание:

Bernays honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.--Noam Chomsky

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.--Edward Bernays

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed engineering of consent. During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would Make the World Safe for Democracy. The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.



What If?

Автор: Bernays, Anne
Название: What If?
ISBN: 0062720066 ISBN-13(EAN): 9780062720061
Издательство: HarperCollins USA
Цена: 7900 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With more than twenty-five years of experience teaching creative writing between them, Anne Bernays and Pamela Painter offer more than seventy-five exercises for both beginners and more experienced writers. These exercises are designed to develop and refine two basic skills: writing like a writer and, just as important, thinking like a writer. They deal with such topics as: discovering where to start and end a story; learning when to use dialogue and when to use indirect discourse; transforming real events into fiction; and, finding language that both sings and communicates precisely.

"What If?" will be an essential addition to every writer's library, a welcome and much-used companion.


Казахстан, 010000 Нур-султан(Астана) р-он Сарыарка, ул. Маскеу, 40 , офис 202
ТОО "Логобук" Тел:+7(7172) 448953 , +7 707 857-29-98 www.logobook.kz
Kaspi QR
   В Контакте     В Контакте Мед  Мобильная версия