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Crystallizing Public Opinion, Bernays Edward


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Автор: Bernays Edward
Название:  Crystallizing Public Opinion   (Эдвард Бернайс: Кристаллизация общественного мнения)
Классификация:
ISBN: 193543926X
ISBN-13(EAN): 9781935439264
Обложка/Формат: Paperback
Страницы: 216
Вес: 0.159 кг.
Дата издания: 16.08.2011
Язык: English
Размер: 193 x 125 x 15
Поставляется из: США
Описание: A seminal work on how public opinion is created and shaped, Edward Bernayss 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of public relations counsel, Crystallizing elucidates the instruments and techniques that PR professionals use to mold public opinion on behalf of their clients interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to regiment the mind like the military regiments the body.
The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.


What If?

Автор: Bernays, Anne
Название: What If?
ISBN: 0062720066 ISBN-13(EAN): 9780062720061
Издательство: HarperCollins USA
Цена: 7900 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With more than twenty-five years of experience teaching creative writing between them, Anne Bernays and Pamela Painter offer more than seventy-five exercises for both beginners and more experienced writers. These exercises are designed to develop and refine two basic skills: writing like a writer and, just as important, thinking like a writer. They deal with such topics as: discovering where to start and end a story; learning when to use dialogue and when to use indirect discourse; transforming real events into fiction; and, finding language that both sings and communicates precisely.

"What If?" will be an essential addition to every writer's library, a welcome and much-used companion.


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