Handbook of Research Methods for Tourism and Hospitality Management, Robin Nunkoo

Автор: Creswell, John W. Creswell, J. David
Название: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed.
ISBN: 1506386768 ISBN-13(EAN): 9781506386768
Издательство: Sage Publications
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Цена: 116790.00 T
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Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

Автор: Hsu
Название: The Routledge Handbook of Tourism Research
ISBN: 0789037041 ISBN-13(EAN): 9780789037046
Издательство: Taylor&Francis
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Цена: 224570.00 T
Наличие на складе: Нет в наличии.
Описание: Provides a review and analysis of Tourism Research. This book is organised around topical themes and moves logically with a review of the beginnings of tourism research, to a discussion of emerging forms of tourism and future direction, which are supported with numerous international examples from the planning and development stage.

Автор: Durbarry
Название: Research Methods for Tourism Students
ISBN: 0415673194 ISBN-13(EAN): 9780415673198
Издательство: Taylor&Francis
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Цена: 43890.00 T
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Описание: This book provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives.This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.

Автор: Paul R Brunt et al
Название: Research Methods in Tourism, Hospitality and Events Management
ISBN: 1473919142 ISBN-13(EAN): 9781473919143
Издательство: Sage Publications
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Цена: 204870.00 T
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Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Название: Handbook of Marketing Research Methodologies for Hospitality and Tourism
ISBN: 1138834874 ISBN-13(EAN): 9781138834873
Издательство: Taylor&Francis
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Цена: 168430.00 T
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Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Автор: Ritchie
Название: Travel Tourism and Hospitality Research - Handbook for Managers and Researchers 2e
ISBN: 0471582484 ISBN-13(EAN): 9780471582489
Издательство: Wiley
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Цена: 123550.00 T
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Описание: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality.

Автор: Vasant Pandian, M Kalaivanthan
Название: Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry
ISBN: 1522510540 ISBN-13(EAN): 9781522510543
Издательство: Mare Nostrum (Eurospan)
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Цена: 228230.00 T
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Описание: The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry.The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and hospitality industry through the use of algorithms and information technology, this book is a critical reference source for managers, decision makers, executives, tourists, agents, researchers, economists, and hotel staff members.

Автор: Joao M. F. Rodrigues, Celia M. Q. Ramos, Pedro J.S. Cardoso, Claudia Henriques
Название: Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications
ISBN: 1522529276 ISBN-13(EAN): 9781522529279
Издательство: Mare Nostrum (Eurospan)
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Цена: 286440.00 T
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Описание: Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market.The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.

Автор: D. Gursoy/M. Sotiriadis
Название: The Handbook of Managing and Marketing Tourism Experiences
ISBN: 1786352907 ISBN-13(EAN): 9781786352903
Издательство: Emerald
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Цена: 246630.00 T
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Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Автор: Larry Dwyer
Название: Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches
ISBN: 1781001286 ISBN-13(EAN): 9781781001288
Издательство: Edward Elgar Publishers
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Цена: 270330.00 T
Наличие на складе: Поставка под заказ.
Описание: This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research.

Автор: Taylor, Steven J. Bogdan, Robert DeVault, Marjorie
Название: Introduction To Qualitative Research Methods
ISBN: 1118767217 ISBN-13(EAN): 9781118767214
Издательство: Wiley
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Цена: 68590.00 T
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Описание: An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data.

Автор: Loseke, Donileen R.
Название: Methodological Thinking: Basic Principles of Social Research Design
ISBN: 1506304710 ISBN-13(EAN): 9781506304717
Издательство: Sage Publications
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Цена: 63360.00 T
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Описание: With a new discussion on the philosophy of science and an expanded focus on research ethics and sampling, this second edition continues to give readers an interdisciplinary account of the logic of social science research