Handbook Of Research On Global Hospitality And Tourism Management, Camillo
Автор: Brook Peter, Pickering Tony, Connell Jayne Название: Oxford Handbook of Pain Management ISBN: 0199298149 ISBN-13(EAN): 9780199298143 Издательство: Oxford Academ Рейтинг: Цена: 40120.00 T Наличие на складе: Невозможна поставка. Описание: The Oxford Handbook of Pain Management is an essential resource for all clinicians involved in the management of pain. It brings together the information necessary to provide a truly biopsychosocial approach to the care of patients in pain, and helps the practitioner define the most appropriate therapy for individual conditions.
Автор: Denzin Norman K., Lincoln Yvonna S. Название: The Sage Handbook of Qualitative Research ISBN: 1412974178 ISBN-13(EAN): 9781412974172 Издательство: Sage Publications Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: Presenting the state of the art for the theory and practice of qualitative inquiry, this landmark Handbook has been a publishing phenomenon in the human sciences since it first released in 1994. As with earlier editions, the Fourth Edition is virtually a new volume. Representing the best thinking from top scholars from around the world, the new edition continues the book's tradition of synthesizing an existing literature, defining the present, and shaping the future of qualitative research. The editors and contributors address issues of social justice and examine how peoples' struggles can inform public issues and in turn be transformed into social policy. Their writings are underpinned by a critical framework, and they are committed to addressing inequalities. As with previous editions, their aim is to show how the practices of qualitative research can effect change in the world in positive ways.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919142 ISBN-13(EAN): 9781473919143 Издательство: Sage Publications Рейтинг: Цена: 204870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919150 ISBN-13(EAN): 9781473919150 Издательство: Sage Publications Рейтинг: Цена: 66530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Page Stephen Название: Tourism Management ISBN: 1138784567 ISBN-13(EAN): 9781138784567 Издательство: Taylor&Francis Рейтинг: Цена: 30800.00 T Наличие на складе: Невозможна поставка. Описание:
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
This fifth edition has been revised and updated to include:
new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
updated case studies on BRIC markets and new case studies from the Middle East and Asia
enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
transport section with more international perspectives from China and South America
an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
Название: Handbook of Marketing Research Methodologies for Hospitality and Tourism ISBN: 1138834874 ISBN-13(EAN): 9781138834873 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Автор: Hsu Название: The Routledge Handbook of Tourism Research ISBN: 0789037041 ISBN-13(EAN): 9780789037046 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Нет в наличии. Описание: Provides a review and analysis of Tourism Research. This book is organised around topical themes and moves logically with a review of the beginnings of tourism research, to a discussion of emerging forms of tourism and future direction, which are supported with numerous international examples from the planning and development stage.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1409420914 ISBN-13(EAN): 9781409420910 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Невозможна поставка. Описание: Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.
Автор: Nickson Dennis Название: Human Resource Management for Hospitality and Tourism, 2 ed. ISBN: 0080966489 ISBN-13(EAN): 9780080966489 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Невозможна поставка. Описание: This book takes an integrated look at existing human resource management (HRM) policies and practices in the tourism and hospitality industries. Utilizing existing HRM theory and practice, tourism and hospitality industries are put into context, by considering the specific employment practices of these industries, such as managing tour reps or working in the airline industry.
Автор: Ferlie, Ewan; Lynn Jr., Laurence E.; Pollitt, Chri Название: The Oxford Handbook of Public Management ISBN: 019922644X ISBN-13(EAN): 9780199226443 Издательство: Oxford Academ Рейтинг: Цена: 55970.00 T Наличие на складе: Поставка под заказ. Описание: This Handbook brings together leading international scholars to comment on key current issues in Public Management. The individual chapters include a mix of broad overviews, in depth exploration of particular thematic areas, and analyses of different theoretical perspectives such as political science, management, sociology, and economics.
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