Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Van Der Wagen Merilynn Название: Human Resource Management for the Event Industry ISBN: 0415727820 ISBN-13(EAN): 9780415727822 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from sporting to arts to business events.
Since the first edition, there have been many important developments in this field and this second edition has been completely revised and updated in the following ways:
extensively updated content to reflect recent issues and trends including: labour markets and industry structure, impacts of IT and social media, risk management, volunteer motivation, talent management, equal opportunities and managing diversity. All explored specifically within the Events Industry
extended volunteer chapter, including new material on ethics, volunteer motivation and satisfaction.
a new chapter on Internal Communications, looks at how an effective internal communication plan can be achieved which is a critical part of HR strategy in the unique event environment.
updated and new international case studies throughout to explore key issues and show real life applications of HRM in the Events Industry.
supported with new lecturer and students online resources including: power point slides, suggested answers to review questions, web & video links to additional resources and a student test bank.
Written in a user friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Название: Strategic Questions in Food and Beverage Management ISBN: 1138219363 ISBN-13(EAN): 9781138219366 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This second edition has been updated to include: Five new chapters: culinary creativity; menu analysis; wine and beverage consumption; food supply chains; and the fitness to purpose of higher food and beverage management education. Learning outcomes and discussion questions per chapter. New web and video links interspersed throughout
Название: Strategic Questions in Food and Beverage Management ISBN: 1138219371 ISBN-13(EAN): 9781138219373 Издательство: Taylor&Francis Рейтинг: Цена: 23760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This second edition has been updated to include: Five new chapters: culinary creativity; menu analysis; wine and beverage consumption; food supply chains; and the fitness to purpose of higher food and beverage management education. Learning outcomes and discussion questions per chapter. New web and video links interspersed throughout
Автор: Lee Seungwon Название: The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing and Evaluation ISBN: 1771880236 ISBN-13(EAN): 9781771880237 Издательство: Taylor&Francis Рейтинг: Цена: 101050.00 T Наличие на складе: Нет в наличии. Описание: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919150 ISBN-13(EAN): 9781473919150 Издательство: Sage Publications Рейтинг: Цена: 66530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Alexandru-Mircea Nedelea, Maximiliano Korstanje, Babu George Название: Strategic Tools and Methods for Promoting Hospitality and Tourism Services ISBN: 146669761X ISBN-13(EAN): 9781466697614 Издательство: Mare Nostrum (Eurospan) Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life.Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Автор: Marina Novelli Название: Niche tourism ISBN: 113813256X ISBN-13(EAN): 9781138132566 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Niche Tourism examines one of the fastest growing areas within the tourism sector.
This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Автор: Peterson Donald Название: Strategic Management for Tourism and Hospitality ISBN: 1682852407 ISBN-13(EAN): 9781682852408 Издательство: Неизвестно Цена: 164150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Tourism and hospitality is swiftly advancing as a significant economic industry. The traditional form of tourism has diversified into various forms of tourism such as ecotourism, educational tourism, etc. The present book discusses the various principles and strategies in different forms of tourism. Some of the studies included in this text revolve around health tourism, human resource management, electronic marketing, sustainable tourism, adventure tourism, policies and planning, etc. This book will serve as an essential guide for students, academicians, professionals and policy makers associated with the field of tourism and hospitality.
Автор: Lee, Kyuho Название: Strategic Winery Tourism and Management ISBN: 1926895681 ISBN-13(EAN): 9781926895680 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management.
With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics:
Examining the impact of winery tourism on local, regional, and national economies
Understanding product development and marketing for wineries as tourism entities
Examining the role of special events to promote wineries, such as wine festivals and wine education programs
Understanding key managerial issues on winery tasting room management
Exploring winery revenue management
Understanding the key theories of winery service quality management
Understanding winery brand management
Understanding the key concepts of financial management on winery management
There have been a few books dealing with winery tourism and management in spite of the significance of the topic. The editor of the book merges winery tourism with winery management. Importantly, some topics such as winery revenue management and winery tasting room management included in the book are critical in managing a winery.
This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners.
The Gourmand Awards jury has announced that Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. "This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action," says Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards.?
The book will now compete in its category against winners from other countries for the Best in the World. The results will be announced on May 27 & 28, 2017 at the annual Gourmand Awards Ceremony.
Автор: Okumus Название: Strategic Management for Hospitality and Tourism ISBN: 0815393474 ISBN-13(EAN): 9780815393474 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic.
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