Strategic Management for Hospitality and Tourism, Okumus

Автор: Christou
Название: Social Media in Travel, Tourism and Hospitality
ISBN: 1138247596 ISBN-13(EAN): 9781138247598
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Автор: Peterson Donald
Название: Strategic Management for Tourism and Hospitality
ISBN: 1682852407 ISBN-13(EAN): 9781682852408
Издательство: Неизвестно
Цена: 164150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism and hospitality is swiftly advancing as a significant economic industry. The traditional form of tourism has diversified into various forms of tourism such as ecotourism, educational tourism, etc. The present book discusses the various principles and strategies in different forms of tourism. Some of the studies included in this text revolve around health tourism, human resource management, electronic marketing, sustainable tourism, adventure tourism, policies and planning, etc. This book will serve as an essential guide for students, academicians, professionals and policy makers associated with the field of tourism and hospitality.

Автор: Christou
Название: Social Media in Travel, Tourism and Hospitality
ISBN: 1409420914 ISBN-13(EAN): 9781409420910
Издательство: Taylor&Francis
Рейтинг:
Цена: 153120.00 T
Наличие на складе: Невозможна поставка.
Описание: Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

Автор: Nickson Dennis
Название: Human Resource Management for Hospitality and Tourism, 2 ed.
ISBN: 0080966489 ISBN-13(EAN): 9780080966489
Издательство: Taylor&Francis
Рейтинг:
Цена: 58170.00 T
Наличие на складе: Невозможна поставка.
Описание: This book takes an integrated look at existing human resource management (HRM) policies and practices in the tourism and hospitality industries. Utilizing existing HRM theory and practice, tourism and hospitality industries are put into context, by considering the specific employment practices of these industries, such as managing tour reps or working in the airline industry.

Автор: Powell Trent
Название: Hospitality and Tourism Management
ISBN: 1682853187 ISBN-13(EAN): 9781682853184
Издательство: Неизвестно
Цена: 168440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hospitality and tourism management is a rapidly emerging field of study. There is growing emphasis on understanding and developing key areas within hospitality and tourism sector like accounting, human resource management and allocation, operations management and decision making. The chapters compiled in this book discuss the most vital concepts and practices in the field of travel management, public relations, personnel administration, and franchise operations. For all those who are interested in hospitality and tourism management, this book will prove to be an essential guide.