Автор: Eric Ries Название: The Lean Startup: How Constant Innovation Creates Radically Successful Businesses ISBN: 0670921602 ISBN-13(EAN): 9780670921607 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that`s being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it`s too late.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on -validated learning, - rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Автор: Contreras Raul Alberto Название: Alice`s Bloody Adventures in Wonderland ISBN: 1944068651 ISBN-13(EAN): 9781944068653 Издательство: Неизвестно Цена: 28140.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This satirical adaptation of the Lewis Carroll classic is a twisted retelling of an already absurdist vision of reality. Raul Contreras inspired artwork is an entertaining and modern take on familiar illustrations and the story is no children's bedtime story. In this twisted retelling of Alice's Adventures in Wonderland, the White Rabbit has killed Alice's sister and cat. with a vengeance, she chases after the Rabbit, down, down the rabbit hole and into a dark looking glass of madness. She finds herself a pawn of Wonderland and its inhabitants.
Автор: Gallagher, Leigh Название: The Airbnb Story ISBN: 0753545594 ISBN-13(EAN): 9780753545591 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Невозможна поставка. Описание: In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became the largest provider of accommodations in the world.
Автор: Ries, Al Trout, Jack Название: Positioning ISBN: 0071373586 ISBN-13(EAN): 9780071373586 Издательство: McGraw-Hill Рейтинг: Цена: 18290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.
Автор: Estevez Raul Название: My Angels Connections ISBN: 0994505213 ISBN-13(EAN): 9780994505217 Издательство: Неизвестно Цена: 11030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This set of thirteen 'little' stories are about my Angels, and the connection I have and you may also have with them. The connections have been a labour of Love & Light, as I have been constantly guided by them, and in particular, my wingman, Archangel Michael.They are written with love and truth in my mind and in my heart, in the hope that you the reader, can draw inspiration from them to believe in your Angels, and to open you heart and mind to listen to your own intuition, for that is one of the many ways they will communicate with us.I am not here to profess I know everything there is to know about Angels; is a continuous learning pathway, but the one thing I know is that my communication and messages from the Angels are true and clear. As someone I trained with once told my graduating class, "You do not need qualifications to talk to Angels; they love you for who you are. Just open your heart and listen".The purpose of this book is to help you open your heart and listen even more, given that you already have been listening, otherwise you would not be reading this. I wish for you to keep this book handy, so when you need some help, guidance or assistance, you may find it in one of the stories.There are many of us out in the world willing to help you achieve your full potential by guiding you with Angels' messages. It may not be what you wish to hear, but it will always be what the Angels want you to know.
Автор: Rodriguez Raul Название: Read for a Smile ISBN: 0991275004 ISBN-13(EAN): 9780991275007 Издательство: Неизвестно Цена: 6190.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
'Fighting Scholars' brings to the fore the ethnographic study of combat sports and martial arts as a means of exploring embodied human existence. The book's main claim is that such activities represent privileged grounds to access different social dimensions, such as emotion, violence, pain, gender, ethnicity and religion. In order to explore these dimensions, the concept of 'habitus' is presented prominently as an epistemic remedy for the academic distant gaze of the effaced academic body. The different contributions of this volume are aligned within the same project that began to crystallize in Lo c Wacquant's 'Body and Soul' the construction of a 'carnal sociology' that constitutes an exploration of the social world 'from' the body.
The book is divided into three sections. In the first section, the editors introduce the field, providing a typology of existing literature. The second section contains the contributions of the authors, discussing their respective approaches to embodied ethnography, their use of the concept of 'habitus', and ethnographic findings. The third section contains a conclusion by the editors - reflecting on existing conceptions of 'habitus' and interdisciplinary possibilities for rethinking the concept - and an epilogue by Lo c Wacquant critically assessing the whole volume.
Автор: Montero Gilete Raul Название: Gothic Horror: The Castle of Otranto & the Monk ISBN: 8494197150 ISBN-13(EAN): 9788494197154 Издательство: Неизвестно Рейтинг: Цена: 18280.00 T Наличие на складе: Невозможна поставка.
Автор: Ries Laura Название: Battlecry: Winning the Battle for the Mind with a Slogan That Kills. ISBN: 0984937099 ISBN-13(EAN): 9780984937097 Издательство: Неизвестно Цена: 18380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds.
Why do most Americans remember the battlecry of the French Revolution (Libert , galit , fraternit ) when they cannot remember the battlecry of the American Revolution?
Because the sounds of the words "Libert , galit , fraternit " rhyme and that's one of the powerful techniques for creating a memorable slogan. In addition to "rhyme," there are four other techniques outlined in my new book, Battlecry.
(1) Rhyme: "Roto-Rooter, that's the name. And away go troubles down the drain."
(2) Alliteration: "M&Ms melt in your mouth, not in your hands."
(3) Repetition: "The few. The proud. The Marines."
(4) Reversals: "Two great tastes that taste great together. Reese's peanut butter cups."
(5) Double-entendre: "A diamond is forever."
You might think companies and their ad agencies would be wise to these techniques. But few slogans actually use any of these memory-building tactics. In a recent survey of 266 advertising slogans, only 19 used any one of them.
Battlecry is a companion book to my previous book, Visual Hammer, and should be read together. Creating a slogan is only half the battle. The other half of the battle is a visual that will help drive your slogan into prospects' minds.
The contour bottle helps drive "The real thing" into the minds of cola drinkers.
The duck helps drive the Aflac name into prospects' minds.
The straw-in-the-orange helps drive "Not from concentrate" into the minds of Tropicana buyers.
Even "The ultimate driving machine" would not have been effective, in my opinion, without a visual hammer. And what was BMW's visual hammer? It was the television commercials showing BMWs being driven over winding road by happy owners.
Over the years, there have been many advertising campaigns showing beautiful automobiles being driven over lush, winding roads. The hammers are terrific, but the nails are missing.
The trick is to find the right combination of a visual hammer and a verbal nail. And my two books, Battlecry and Visual Hammer, can help you do exactly that.
Автор: Capablanca Jose Raul Название: Chess Fundamentals ISBN: 1627554637 ISBN-13(EAN): 9781627554633 Издательство: Неизвестно Цена: 9190.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hernandez Raul Название: Stepping on the Devil`s Tail: A Mystery Thriller ISBN: 0692461604 ISBN-13(EAN): 9780692461600 Издательство: Неизвестно Цена: 15670.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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