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The Lean Startup: How Today`s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Ries Eric


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Цена: 14980T
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Автор: Ries Eric
Название:  The Lean Startup: How Today`s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses   (Метод : Бережливый Стартап)
Издательство: Random House (USA)
Классификация:
ISBN: 0307887898
ISBN-13(EAN): 9780307887894
Обложка/Формат: Hardback
Страницы: 272
Вес: 0.469 кг.
Дата издания: 13.09.2011
Язык: English
Размер: 151 x 218 x 27
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: США
Описание:

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on -validated learning, - rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before its too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.



The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Автор: Eric Ries
Название: The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
ISBN: 0670921602 ISBN-13(EAN): 9780670921607
Издательство: Random House - Penguin
Рейтинг:
Цена: 11280 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that`s being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it`s too late.

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Автор: Ries Al, Ries Laura
Название: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
ISBN: 0060007737 ISBN-13(EAN): 9780060007737
Издательство: HarperCollins USA
Рейтинг:
Цена: 11540 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu

Origin of brands

Автор: Ries, Al Ries, Laura
Название: Origin of brands
ISBN: 0060570156 ISBN-13(EAN): 9780060570156
Издательство: HarperCollins USA
Рейтинг:
Цена: 9110 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.


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