The Lean Startup: How Today`s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Ries Eric
Автор: Eric Ries Название: The Lean Startup: How Constant Innovation Creates Radically Successful Businesses ISBN: 0670921602 ISBN-13(EAN): 9780670921607 Издательство: Random House - Penguin Рейтинг: Цена: 11280 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that`s being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it`s too late.
Автор: Ries Al, Ries Laura Название: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand ISBN: 0060007737 ISBN-13(EAN): 9780060007737 Издательство: HarperCollins USA Рейтинг: Цена: 11540 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
Автор: Ries, Al Ries, Laura Название: Origin of brands ISBN: 0060570156 ISBN-13(EAN): 9780060570156 Издательство: HarperCollins USA Рейтинг: Цена: 9110 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
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